Rebirth begins with losing the white moonlight

Chapter 259 New Identity: Fiancée

Because he was concerned about the little tsundere sleeping in the room behind him, Lu Chen's voice was not loud, but every word was sonorous, powerful and thought-provoking.

On the other end of the phone at this moment was not only the brand manager of IKEA, but also the entire brand department, but the whole place was silent.

Even after seeing the document sent by Lu Chen, their views on dialect posters were only at the level of a flash of inspiration and novelty and interest.

But after listening to Lu Chen's explanation, they found that they were wrong.

If the previous person in charge of the Knowledge App was a 20-year-old college student, it would be enough to make them dumbfounded.

After hearing these words, they even began to doubt the identity of the person opposite.

Is the person who can say this really just a 20-year-old college student?

"Boss Lu..."

After a long silence, it was the brand manager of IKEA who spoke first.

He was also shocked and confused like everyone else, but as a high-level brand manager, he also understood the order and etiquette in meetings.

He still remembered that when he was confirming the cooperation plan with Lu Chen on Monday night, he heard that the service package would include some marketing and promotion content. His expectation was that college students' brain circuits would be more sophisticated, so the things created would be more interesting.

But now it is obvious that Lu Chen is no longer talking to him about content.

This young and promising manager has completely raised his level to the level of brand promotion and even brand strategy.

He is talking about cultural confidence and how to create consumers...

No, consumers are not relevant enough.

He talks about how to create markets, regions, and even a language that people across the country understand and are willing to accept.

This is creating an order and a brand new content and language system for consumers.

"If it's a compliment, I'll accept it, but there's no need to expand on the specific content."

Lu Chen smiled on the other end of the phone.

He had heard too many similar words in his previous life. If he still needed to enjoy this kind of thing now, he would really have to go back as he lived.

"There are a few more points I would like to add to what I just said."

He continued:
“As the level of Chinese people continues to improve, there are already many now, and of course more foreign brands will enter in the future with the intention of seizing the domestic market.

In this process, they will surely fully cater to urban characteristics and regional culture, thereby arousing emotional resonance among domestic consumers.

However, our people are not stupid. If we simply treat them as leeks and cut them, we may be able to benefit from it once or twice, but we will definitely not be able to go further in the long run.

So I also want to make a little immature suggestion, that is, don’t treat it simply as a marketing activity. While achieving sales conversion, we should pay more attention to domestic consumers.

For example, if you put yourself in their shoes, what is the ideal life in the eyes of the Chinese people?
In addition to the practical value of the product itself, can it also convey some emotional value to them? "

"What Mr. Lu said is really helpful..."

As the brand leader took the lead in applauding, there was a burst of fierce applause in the conference room.

For brand marketing, the difficulty is never coming up with one or two creative ideas, but how to analyze market demand and accurately control consumer psychology.

Most of the people sitting in the conference room at the moment have a professional background, and many of them have been in the industry for many years and have work experience from both Party A and Party B. They can be regarded as leaders in the industry.

But even so, they were still able to find something useful in Lu Chen's words, or perhaps it was because of this that they were able to deeply appreciate the value of Lu Chen's words.

"Besides that, I have something else I want to share with you."

Seeing that the time was ripe, Lu Chen continued to send a second document to the group:

"This is some copywriting written by our team in different regional dialects. We hope it can inspire others. We also hope that you can create better products for domestic consumers and bring them more touching works."

ho-

Since the computer screen was used in the conference room, when their person in charge clicked on the document, everyone present took a breath.

The entrepreneurial base now has more than 30 members, so naturally they come from more than 10 provinces and regions across the country. After Shao Le's polishing, they directly brought nearly 70 pieces of poster copy to IKEA's brand department.

"Boss Lu, this..."

In business affairs, the person in charge of the other party obviously knew that this matter was not necessary for Lu Chen's team.

Not to mention these substantive contents, just the "lesson" Lu Chen gave them today was not included in their service fees.

Although, the service fee for the Shiwu APP is as high as 200 million yuan.

"We will not charge extra for this document."

Lu Chen made a joke with him.

The price of 200 million was not obtained casually.

As early as mid-November, APP had made a strong reversal relying on the purchasing power of Shanghai residents. Its money-absorbing ability jumped directly from the bottom of the crane to the first place. After deducting operating expenses and taxes, it brought Lu Chen’s team A high income of nearly 80 yuan.

However, what was their main product at that time?
Household necessities with low customer orders, small electrical appliances specifically for dormitories, beef balls, rice noodles, honey, black wolfberry...

Whether in terms of price or profit margin, these things are nothing compared to IKEA's upcoming new products.

What's more, more than half a month has passed, and Shiwu's backstage fans are increasing on a large scale every day. In this case, is the price of 200 million expensive?
Putting aside the additional marketing and promotion content provided in the service package, the traffic exposure it can bring is more than this price.

In the final analysis, it was just because Lu Chen wanted to reach a long-term cooperation and at the same time use the cooperation with IKEA to increase the energy and influence of the APP itself, so he gave the other party a discount.

"Lu Chen is really good at joking."

The IKEA brand manager on the other end of the phone also laughed.

There seemed to be a burst of ecstasy in his heart, because as long as he followed Lu Chen's ideas, it would not only be a regional plan or an annual plan, but a nationwide integrated marketing plan for IKEA. And the time front can also be extended to three to five years.

This is of great significance to the work of the entire brand department, and the results are also foreseeable, that is, iconic progress will be made in the brand's popularity and influence.

"Lu Chen's vision and brand thinking are really amazing. Even if we have been in the industry for many years, we are still willing to be inferior to you."

He no longer joked as enthusiastically as last time. At this time, the person in charge felt more respect for Lu Chen in his heart.

"you flatter me."

Lu Chen was also keenly aware of his change in attitude, but his next few words were more of a play-for-grab kind of thing:
"Now that we have communicated almost everything today, I will also arrange for the team to start working on the design.

I feel that if you take time out of your busy schedule to attend a meeting with me, you can also tolerate me, a college student, showing off in front of experts who have been in the industry for many years. "

He said, ready to hang up the phone.

And just as he expected, the brand manager opposite said hurriedly:
"Mr. Lu, please wait!"

"Is there anything else?"

Lu Chen could already feel the fish taking the bait in his heart.

Whether at work or in life, he will not do anything meaningless, so the work arrangements issued to Shao Le today, including what he said to the IKEA brand department, naturally have his reasons.

Just like the first time he brought the little tsundere to meet the person in charge of IKEA's corporate business, it is better to attract the other party to actively pursue some cooperation than to seek it out himself.

What's more, for a company as famous and large as IKEA, cooperation cannot be obtained by asking for it. You must first raise yourself to a sufficient height before you can create an absolute field to influence the other party.

In short, you must make the other person fully feel your value.

"If it's convenient for Mr. Lu, can you take one more time to communicate with us? The specific time depends on your arrangement, just inform us in advance."

"it is good."

After spending about two or three seconds "thinking", Lu Chen accepted his request:

"But I'm not in Shanghai for these two days, so it may not be convenient. If you want to communicate separately, can you wait for me for a few days."

“Subject to your schedule, of course!”

The other party didn't need to spend any time thinking about it.

"Ok."

Lu Chen hung up the phone and took a look at the time displayed on his phone.

After communicating with IKEA, as well as the previous communication with 407 and Li Hanbo, nearly two hours have passed.

The little tsundere was probably still a little dizzy, so she took a short nap, so she should also get up at this time.

"Lu Chen..."

He was just about to go back to the room to take a look when he heard the slight sound of the door opening.

Then, he saw the little tsundere who had changed into a nightgown with his shirt on outside appeared in front of him.

"How long have you been up?"

He motioned for the little tsundere to sit on the sofa.

"20 minutes."

The little tsundere sat next to him obediently, first answered his questions, and then expressed her doubts to him:
"Lu Chen, how did you know?"

How do you know I didn't just get up?

"Look into your eyes."

Lu Chen closed the computer with a smile.

If you want to know if the little tsundere is sleepy, you only need to look at her eyes.

Whether she is very sleepy or has just woken up, she will always feel a little dazed.

This is the experience he gained through careful observation many times. After all, he has slept with the eldest lady many times.

Sometimes it’s at the startup base, sometimes it’s in the car.

A new location was developed yesterday, which is on the eldest lady's bed.

"Oh……"

The little tsundere looked shy.

"Want to go out for a walk?"

Lu Chen touched her head.

"are not you tired?"

Although she also wanted to go out for some air, she was still more concerned about Lu Chen's health.

"I'm a little tired, so I want to go out and get some fresh air."

"Okay, then I'll accompany you."

Shen Wanning quickly went back to the room and changed his clothes, and the two of them went downstairs like a newlywed couple.

The hotel's own garden is large, but compared to their previous walking range, it is still a bit cramped.

Lu Chen thought about the little Tsundere's suitcase. She actually brought two days' worth of clothes just like him, but their vacation still had at least three or four days left, so they needed to buy a few more sets of new clothes.

"Let's go to the mall."

He said to the little tsundere.

The little tsundere quickly understood his intention:
"Good~"

……

After half an hour.

They came to the largest shopping mall in the city.

It is already 2013, and since it is located in the core area of Sudong Province, many international brands have already settled here.

Without thinking too much, the eldest lady directly pinched Boss Lu's wrist and led him into the LV door.

"We want to see men's clothing." "Okay sir, madam, please come with me!"

After just one glance at this "young couple", the clerk responded with 200% enthusiasm.

For the concierges of these luxury brands, whether a group of customers can close a transaction and roughly how much purchasing power they have can often be judged in less than a minute.

“This side is our classic presbyopic series, and this side is the store’s new seasonal styles. You two can take a look at them~”

There was no need for too much introduction, because she instinctively thought that the eldest lady must be more familiar with these than she, the clerk.

Look at her outfit today, Chanel clothes and skirts, Prada bags and boots, a Gucci necklace hanging casually around her slender white neck, and the ring given to her by Lu Chen on her right ring finger.

Not to mention wearing hundreds of thousands of dollars casually, the key is that it has a natural nobility. Although it incorporates elements from multiple brands, it looks so harmonious.

"Are these two clothes in his size?"

The little tsundere stretched out her right hand and pointed.

She chose a jacket-style shirt and a denim jacket for Lu Chen, neither of which were too fancy. Just like the man in front of her, they looked clean and high-quality.

"some!"

The clerk immediately nodded in agreement:

"We are a flagship store, and we have a full range of sizes! And given your fiancé's height and well-trained figure, he can wear either XL or XXL!
It’s just that XL will be more slim and elegant for your fiancé, while XXL will be more relaxed and elegant! "

I have to say that this clerk is not only very observant, but also very good at talking.

Seeing the ring the eldest lady wore on her right ring finger, she directly deduced that Boss Lu was the eldest lady's fiancé.

Even though it was only a few sentences, it not only completed a strong compliment to Boss Lu, but also pioneered the new identity of "Boss Lu's fiancée" for the eldest lady.

Is this carrying goods?This is obviously a sniper attack on the eldest lady!
"There's no need to try it on. There are two pieces of clothing in two sizes. Just wrap them all up."

The eldest lady spoke directly.

“Should I buy two sizes of the same dress?”

Boss Lu looked at her helplessly.

"People said that XL will show more temperament, and XXL will show more aura, didn't you hear it?"

Shen Wanning looked confident.

Her Lu Chen has a temperament and aura, so is there any problem with changing clothes?
no problem!

"And these two pairs of trousers!"

Before Boss Lu could speak, the eldest lady pointed to the other side again.

Of course she didn't just plan to buy two tops for Lu Chen, but LV's bottoms were too few, and most of them were too flashy, so when it came to choosing carefully for her "fiancé", she naturally It also takes more time.

"Okay, your fiancé may need to try on the bottoms in person. I will go and choose the right size for you two!"

The counter sister leaned forward slightly and bowed to her, then quickly withdrew.

Her "size talk" just now was actually just to praise Lu Chen, but she didn't expect that it would bring her such a big gain.

Those two pieces of clothing add up to almost 8 yuan, and the two sizes are 16 yuan.

Plus trousers...

She almost has a turnover of one week in the peak season and half a month in the off-season.

Not to mention that she also had a hunch that after choosing the bottoms, the beautiful daughter would also choose sneakers for her fiancé.

"Yes, Not Bad."

"OK, alright."

Boss Lu originally didn't want to try on pants. He thought one pair would be enough.

But the eldest lady just looked at him with her arms folded and a smile on her face. There was really no other way, so he had no choice but to surrender obediently.

"Pack it up."

Since Lu Chen looked good in it, Shen Wanning naturally chose to continue to win them all.

But she already knew that Lu Chen would look good on them. What kind of clothes would look bad on Lu Chen?Even if he wears a rag on his body, he still looks good!
"Is that all right?"

As soon as Lu Chen changed his clothes and walked out, he found that the little tsundere was already standing in the shoes section with the clerk.

One pair is the new autumn and winter soft-soled sneakers, and the other pair is LV's representative sneakers. As the clerk respectfully brought them to him, the little tsundere said a few words briefly:
"Lu Chen, try."

"Try again?"

Although he has been a self-made business elite for two lifetimes, Boss Lu now experiences the feeling of being a pretty boy being taken care of by a wealthy daughter.

"I think……"

He seemed to want to make some unnecessary struggles in front of Shen Wanning in the form of the eldest lady.

"Lu Chen~"

Shen Wanning raised his head and looked at him with an innocent and cute expression.

You win, you win again.

Boss Lu looked at her for two seconds, and then he sat down on the chair next to him as if his body was out of control.

He was completely unable to resist the little Tsundere's soft and hard attack. Ever since she became proficient in using this trick, defeating him was as easy as breathing.

"wrap up."

Shen Wanning is tired of saying these three words.

There is no way, who makes Lu Chen look so good-looking, whether it is clothes, pants or shoes that fit him perfectly, people can't help but want to spend money on him.

"and many more."

Seeing her turn around and leave, Lu Chen grabbed her wrist.

You want to run away after picking out things for me?Am I the canary in your cage?
"Shen Wanning, you try too."

He said to the little tsundere.

"me?"

Shen Wanning raised his head and looked at him with confusion.

"Aren't you and who else?"

He tapped the tip of the little tsundere's nose.

"The two pairs of shoes just now, please help us get the size she can wear."

"Okay, sir!"

The clerk who received them felt as if a huge pie had hit her on the head.

I originally thought that one order would be worth half a month, but now it looks like it will be worth at least a month!
Sure enough, this handsome man and beauty are going in both directions. She likes to see this kind of fairy love the most!
"Lu Chen, I don't want..."

Shen Wanning shook her little head.

"You are good."

Lu Chen directly brought the person to the chair and sat down:

"I'm going to take you out for the next two days, and you'll need to walk a lot. If you keep wearing boots, your feet will hurt over time."

Originally, they only planned to stay one night near the dinosaur park, so just like him, the little tsundere naturally didn't bring any extra shoes.

Leather boots like this are fine for walking on flat roads occasionally, but you will definitely feel uncomfortable whenever you go to places where the terrain is not so flat.

"Ok."

Maybe it was because Lu Chen's tone was too gentle, or maybe because Lu Chen's idea of taking her out to play was too attractive, the little tsundere was immediately swayed by him.

The clerk also quickly brought her size for comparison:
"Your fiancé is really as good to you as you are to him~ You can give it a try first, it just so happens that these two pairs can be made into a couple's model!"

"Um……"

She obediently finished trying on the same shoes as Lu Chen, thinking that the matter would end there.

However, she obviously forgot that this man, Lu Chen, had more tricks than her:
"Then take a look at your clothes. These two pairs of shoes are not suitable for the coat you are wearing now."

Without giving her a chance to refute, Lu Chen continued:
"I think that one is good, and that one is also suitable."

Yes, while the little tsundere was trying on shoes, he also selected the clothes he was going to buy for the little tsundere.

"Lu Chen!"

"obedient."

Boss Lu touched her head.

Sure enough, facing his gentle offensive, the little tsundere was also helpless.

"wrap up."

This time it was Boss Lu's turn to say these three words.

"Try this jumper again."

He continued to say to the little tsundere:
"I just checked the temperature. It will be a bit cold tomorrow and the next two days."

Perhaps because this was the first autumn and winter they had known each other, so far he had never seen the little tsundere wearing such a wool felt-style pullover.

However, he felt that there were not many clothes with suitable thickness in the store. From his aesthetic point of view, this one was already the best-looking.

"But if you don't like it, we'll go check out other stores."

"No dislike."

The little tsundere took the clothes from his hand.

Although she had never worn this type of clothes, since it was Lu Chen who picked them, she could give them a try.

"Your fiancée is so beautiful. She will look great in any outfit she wears."

The clerk said from the bottom of his heart.

Since Lu Chen and Shen Wanning did not refute the whole process, she had already determined this matter in her heart.

Moreover, she could clearly feel that both of them loved hearing this kind of talk, so her sales also increased steadily.

"Then go and try it, don't worry."

Lu Chen touched her hair.

"Good~"

The little tsundere went to the fitting room with an obedient look on her face.