Rebirth begins with losing the white moonlight

Chapter 170 Integrated Marketing Plan
"Come over for a meeting."

When he woke up the next day, Lu Chen called some brats over.

"Brother, you said."

Liu Sijun had already taken out a pen and pretended to be taking minutes of the meeting.

Lu Chen pushed his head away:

"Kevin, first talk about the operation of the official account during this period."

"Okay, Brother Shen."

The little bun nodded:
“Our official account’s main source of income has always been group purchase coupons, special snacks from Uncle Wang’s side, and advertising expenses from businesses around the university town.

Now the group buying coupons and snack specialties have basically been transferred to the APP, so they are all collected by Brother Qian. However, because our likes and views are high and the promotion effect is good, the advertising costs have also been rising.

At present, it is mainly divided into three time periods: regular working days, 6000; weekends, 8000; and holidays, 10000-12000. However, some smaller merchants do not need a whole article to promote, so I will combine three or four At the same time, the single quotation is 2000 yuan.

According to our report before the National Day holiday, another 98000 yuan has been recorded recently. "

"it is good."

Lu Chen turned to Qian Bin and said:

"Old Qian, tell me about the income of the APP."

"I'll send a document to the group first."

Qian Bin pushed up his glasses:
"Since we customized the brand-new packaging, the original snack specialties with little difference have become 9 kinds of limited editions, and each of them has the most suitable crowd.

For example, the best-selling ones are the Pearl Tower, the Baidu Bridge, and the World Expo Center. More than 2200 copies of these three types have been sold recently, and they have also brought us 45160 yuan.

A total of 3626 copies of the other types were sold, bringing a profit of 72520 yuan. "

He paused and continued:
"Besides, there are some physical goods introduced by Lao Liu before, such as daily necessities and small electrical appliances for dormitories. After the operating expenses and taxes of our APP are calculated by Senior Luo, I will deduct them from here, so The actual benefit brought to us by this part is about 19487 yuan."

"This area is just getting started, and it's normal."

Lu Chen expressed his opinion calmly.

Although it was less than yuan, after deducting all the expenses that needed to be paid, it was actually quite considerable.

"Yes, let's take our time."

Qian Bin smiled at Lu Chen.

From questioning to understanding, from support to advocacy, in fact, it took just over three months.

Like the others in dormitory 407, he has already become Lu Chen's number one fan.

"Is it my turn now?"

Seeing that both of them had finished their reports, Zhang Honglei also acted impatiently.

Just as Lu Chen nodded, he hurriedly continued:

"The video account mainly sold snacks and specialties before. Although the postage cost is one more than that of Kevin and Lao Qian, after all, most of the fans are out of town, so there is more demand for this kind of stuff.

I don't remember the details of the number sold, but there should be old money there. Anyway, I earned another to for our boss Lu. "

"OK."

Lu Chen smiled, but did not criticize him for being vague.

Everyone has their own personality, and it is true to do things well.

"But Boss Lu, I still have a question to ask you."

Zhang Honglei raised his head again and looked at him seriously.

"You said."

Lu Chen was holding his arms.

"I have started to receive some messages in the past two days, asking if I can help with advertising and sales. Do you think I should have a chat with them? If appropriate, I will pass on the contact information to you."

"What are they all about?"

"It's mainly food and drink, and some fruits grown on the farm. After all, this is the style of my account. If someone asks me to help sell jewelry, it won't taste right, right?"

"You're quite self-aware."

Lin Yusheng joked from the side.

"Yes, but you have just started building your account now, so you need to pay special attention to your reputation. As long as you sell low-quality products from you once, you may lose tens of thousands of fans."

"Yes, that's why I have to ask you for instructions, otherwise I wouldn't be sure myself."

"Then you have a chat with them first and sort out the core information. We will discuss it together after you sort it out."

"Order!"

Zhang Honglei saluted him decently and seemed to be Boss Lu's number one loyalist.

Although the business plan has only been launched for more than three months, Lu Chen has obviously changed his destiny, and his and even his family's life direction has undergone a major turning point.

"Did you forget something?"

Seeing that several channel managers seemed to have finished reporting, Lu Chen glanced at them one by one.

Here Zhang Honglei and Qian Bin are still looking at each other, while Liu Sijun has already reacted quickly:

"Brother Shen is talking about the batch of sports equipment in the gym, please tell me quickly."

"Aren't you the main person in charge of this matter?"

Zhang Honglei asked him back.

They did put fitness equipment on the app according to Lu Chen's instructions, but because the products were too different from the previous ones, the overall sales were not very good.

Because of this, as another loyal minister of Boss Lu, Commercial Director Liu Sijun stepped forward and began to contact some smaller gyms in the university town, and he also sold a few spinning bikes and some dumbbells.

So although he didn't have any channels in his hands, with his existing resources, he still made great contributions to 407.

"Hey, look at what you said... I just want to help out. If we really want to take the lead, we have to look at Brother Shen."

Liu Sijun's tone was both modest and stinking, and he did not forget to hug his brother Shen's thigh tightly to show his loyalty.

What happened to boss Lu?This was all done willingly by him.

If other people have this opportunity, they may not be able to call him godfather.

"What are you doing?"

Seeing his appearance, Lu Chen knew that he wanted to show off in front of him, but after all, he was his big brother, and he was not stingy about giving Liu Sijun a chance to show off.

"I just did it a few times in a small way, Brother Shen, this is what I should do, this little thing is nothing to worry about!"

"Say it or not."

"Say, I will."

Liu Sijun completed the turning point in a second:
"I even went to some small-scale ordinary gyms when I was sponsoring before, so I went to ask about it this time, and sold a few pairs of dumbbells and a few spinning bikes.

But after all, they are too small in scale, and they are operating normally, so they will not be short of equipment. It is estimated that the most they can do is add a few more treadmills, which is the maximum amount they can digest. "

"I see."

Lu Chen nodded.

Liu Sijun's subjective initiative is quite strong, and it is considered another way to come up with this method.

But after all, several channels have been in operation for so long, if there is nothing to do just because of the large product gap, it will suffer a lot in the future.

Because the products on the platform will definitely follow the trend of becoming more and more diversified, this will be able to maintain the stickiness of fans for a long time, and at the same time improve customer reach.

"In this way, our video account and APP have launched two activities respectively, one is called Sunshine Fitness Season and the other is called Home Goods Festival."

(End of this chapter)