Entertainment Rebirth Rhapsody

Chapter 449: Creating an Oriental Business Template

On January 28th, three days before the Spring Festival of the Year of the Horse, "Ghost Blows Out the Light: The Mystical Ancient City" held its premiere at Golden Harvest Cinemas in Beijing.

"Ghost Blows Out the Light" is the first Chinese adventure fantasy production with a large investment. Since December, Chuhe Film and Television has started omni-channel promotion throughout Asia.

The movie’s promotional posters can be seen everywhere on the Internet and in real life, and the slogans and slogans are even more varied: "Experience the boundary between life and death", "Take you into another mysterious world", "An adventure legend from the East!".

The gorgeous and fantastic scenes in the trailer have made movie fans at home and abroad curious and excited!
From the moment it decided to launch this series, Chuhe Film and Television has made a complete plan for the entire series.

Unlike the previous life, Chuhe Film and Television bought the entire copyright of the novel from the very beginning. As soon as the project was confirmed, it launched a full-channel cooperative promotion with the author "Tianxia Bachang". Before the filming entered the preparation stage, Chuhe Film and Television started to promote the novel with the publishing house.

Comics, games, toys and other peripheral products also began to be planned and produced at the same time.

This is a series of films adapted from best-selling books with very broad commercial prospects. Chuhe Film and Television has great ambitions and is preparing to create a Chinese version of "Harry Potter".

Even the boss Shanhe was pulled into the screenwriter planning team by Chuhe Production Center. Shanhe's suggestion at the time was to stick as close to the original work as possible. It would be foolish not to make good use of the best-selling book as a foundation!

It can be seen from movies like "Harry Potter", "Twilight", and "Young and Dangerous" that a best-selling book can have an astonishingly great impact on the box office of a movie.

But the operation of the "Ghost Blows Out the Light Series" in the previous generation was really speechless. All kinds of messy adaptations made this subject with unlimited commercial prospects a mess. It was really a waste of talent!
Of course, there were many reasons for this situation in the past, including the disorder of copyright of online novels, the immaturity of the entertainment industry system, and the fact that the authors themselves did not realize the importance of copyright.

But in this life, due to the intrusion of Shanhe, a giant Chuhe Film and Television appeared in China, which is fully capable of independently operating the commercial promotion of this series and basically avoiding the above-mentioned negative factors.

Although the domestic market is still relatively chaotic, the problem of piracy is still very serious, and all kinds of messy trends are emerging in an endless stream, but everyone can see that the situation is improving. In the hands of Chuhe Film and Television, the "Ghost Blowing Out the Light Series" has a bright future.

It is said that when the author of "Ghost Blows Out the Light" "Tianxia Bachang" received the project plan from Chuhe Film and Television, he was instantly excited.

Fortunately, the copyright was sold to Chuhe Film and Television. Although the price seems very cheap now, they are really capable and honest. While eating the meat, they also did not forget to leave some soup for themselves. No wonder Chuhe Film and Television has such a good reputation in the circle!

If I can achieve this plan, I will immediately become the highest-paid online novel writer in the country. If it weren't for this pervert Shanhe, I would probably become the highest-paid writer in China!
All in all, the premise of all this is to launch the first shot of "The Lost Tomb".

The entire Chuhe Film and Television was full of confidence in this. After the film was completed, the boss Shanhe, the eldest brother Zhong Lifang, and the second brother Yang Liu all watched the film in the internal screening room as soon as possible.

The score given by Shanhe is neither high nor low: seven points!

"The Mysterious Ancient City" is the opening work of the "Ghost Blowing Light Series". It is also the most exciting one in this series.

However, the novel’s plot spans a fairly large range and its structure is relatively loose, which is also one of the characteristics of online novels.

Starting from the protagonist Hu Bayi's grandfather, to Hu Bayi and Wang Pangzi's going to the countryside to work, and then to the first meeting of the "Iron Triangle", the time span is several decades.

It's not realistic to tell so many plots in a movie of more than two hours.

Wu Ershan and his creative team focused their main efforts on the plot of "Exploring the Mysterious Ancient City of Jingjue", emphasizing the personalities of the three characters and their initial journey of acquaintance, mainly to set the tone for the opening of the entire series.

The descriptions of the "Japanese Army's Underground Fortress" and the "Nine-Story Demon Tower" are relatively short, and the plot connection is a bit stiff, which is expected to cause criticism from some fans of the original novel.

But overall, the whole movie is relatively smooth, the special effects and action scenes are grand, the pictures have a very cinematic texture, the plot has enough tension, the casting and performances of the actors are remarkable, and it is a qualified commercial production.

Things turned out pretty much as Shanhe had expected. On the first day of its release, "Ghost Blows Out the Light: The Mystical Ancient City" grossed 160 million yuan and had a Douban score of 7.2, which caused dissatisfaction among some fans of the original novel, but the word of mouth was still pretty good.

Before the Spring Festival holiday, the domestic box office grossed 460 million in three days, announcing the successful opening of the "Ghost Blowing Out the Light Series".

In other countries and regions in Asia, "The Lost Tomb: The Mystic Nine" also achieved considerable success, not to mention Hong Kong and Taiwan. As the first Chinese-language 3D special effects blockbuster in the oriental adventure genre, "The Lost Tomb" swept the box office charts.

Japan, South Korea and Southeast Asia also topped the box office charts in various countries, and the box office in Asia approached 100 million US dollars in three days.

The overseas reputation is even better than that in China, and the entire Asian film and television industry is marveling at the rise of Chinese-language films.

The media in Japan and South Korea have placed higher demands and expectations on their respective domestic filmmakers. They accept being ravaged by Hollywood movies, but they cannot accept that Chinese-language movies are so strong.

It's okay for Hua Xia Qiu, after all, the whole world knows that he is a pervert and cannot be judged by common sense. European and American countries can't stand his rampage, and the Japanese and Korean film and television circles can't stand it, so there's nothing to say.

However, directors such as Ning Hao, Xu Ke, and Wu Ershan also followed in Shanhe's footsteps and entered the film markets of the two countries one after another. This phenomenon made them unable to hold back. Not only the media of the two countries, but also the film industry asked the government to increase its support for the film industry.

The domestic media's reports and hype are naturally more exaggerated.

"Chuhe Films successfully created the Chinese version of "Indiana Jones", and the first "Ghost Blows Out the Light" was a huge success. It is expected that the final domestic box office will exceed 1.8 billion yuan and the global box office will exceed 500 million US dollars!"

"Chuhe Films operates "Ghost Blows Out the Light" through all channels. Not only has the movie won a huge box office, but the web series, comics, games and other peripherals have also become popular on the Internet. Will "Ghost Blows Out the Light" become China's "Harry Potter"? "

"Zhang Muye, the author of Ghost Blows Out the Light, claimed that The Mysterious City is just the beginning, and he will work closely with Chuhe Film and Television to carry out this series to the end..."

...

Major domestic film and television companies had no time to sigh and envy, and began to scramble for online literature with the same theme, and various adventure film and television dramas began to be planned and prepared.

Nanpai Sanshu's "Grave Robbers' Chronicles" is particularly popular. There are already rumors online that the first part of "Grave Robbers' Chronicles", "The Seven Star Palace of Prince Lu", is being planned. Many film and television companies are imitating Chuhe and seeking to cooperate with Nanpai Sanshu to develop the entire series of films.

The success of "Ghost Blows Out the Light: The Mystical Ancient City" has given a boost to all branches of Chuhe Film and Television. The success of this movie represents a very significant significance. The "Ghost Blows Out the Light" series of novels has as many as eight parts, which forms a complete movie universe and its commercial value is immeasurable.

Once this series is operated properly, the profits and influence it brings to Chuhe Film and Television will be no less than those of Shanhe's works. Together with its boss Shanhe, it can become the mainstay of Chuhe Film and Television.

With these two pillars as the foundation, Chuhe Film and Television is as stable as Mount Tai!
The employees of Chuhe Film and Television Production Center have been speaking a little louder than before on the Chuhe internal website in recent days. You see, the production center will always be the core pillar of the group!

The people of the Colorful Light Prism sneered at the arrogance of their old rival production center. Let’s wait until next year when our "Fengshen" comic universe comes out, and then we will have another competition!

Shanhe was also excited about the box office success of "Ghost Blows Out the Light: The Mysterious City". Although in his memory, the previous "Ghost Blows Out the Light: The Lost Tomb" was a success, the content and significance of the two films were completely different. One was a large-scale adaptation of the story, retaining only the characters and worldview, and the plot had almost no connection with the original work, just a single story.

The other part, however, was made at Shanhe's suggestion and basically followed the plot setting of the original work, and also had a huge follow-up plan.

With the flapping of the butterfly's wings, Shanhe had no reference basis for foresight at all. Before the movie was released, he was also very uneasy.

If "The Lost Tomb" fails in box office and reputation, all previous business plans of Chuhe Film and Television will be destroyed, and the overwhelming publicity before the release of the film will become a huge joke. Not only will it face huge commercial losses, but it will also be a huge blow to the influence and reputation of Chuhe Film and Television.

It even has a significant negative impact on the development of Chinese-language films as a whole!
For Shanhe, this was a gamble spanning time and space. The stakes invested by Chuhe Film and Television were quite huge. Fortunately, they became the winner again.

The success of "The Lost Tomb" will not only bring a vast commercial world to Chuhe Film and Television, but also provide an excellent case for the operation of domestic IP, and greatly promote the orderly development of the Chinese film and television industry.

In Shanhe's memory, China's IP operations in the past were a mess. The film and television development of best-selling books such as "Ghost Blowing Out the Light", "Zhu Xian", and "Grave Robbers' Chronicles" were all extremely speechless.

Faced with such a huge market demand, the company clearly had a good hand, but in the end it played it badly. Although it reaped short-term profits, it brought the entire IP industry into a dead end.

It is really sad and infuriating that such a good subject and good situation were wasted in vain!
The success of "Ghost Blows Out the Light: The Mystical Ancient City" made Shanhe breathe a sigh of relief. If you can't do it, don't mess around. I have already given you a sample, just copy it and you will be able to do it!

Shanhe put aside the grudges in his heart and, with a smile on his face, accompanied his family to welcome the arrival of another Spring Festival.

This is the second Spring Festival that Gerard and Kate have spent in China. Compared with last year, the couple have become much more familiar with each other.

Celebrating the Little New Year, welcoming the New Year, having a New Year's Eve dinner, playing mahjong, visiting temple fairs and other unique Chinese New Year activities made them very happy.

Of course, the most important reason is their daughter's pregnancy and the company of their grandson. Both of them are extremely satisfied with Hathaway's marriage and life.

Fortunately, they still have their daughter to think of. They can no longer count on their two troublesome sons, so let them be!

During the seven-day Spring Festival holiday, Shanhe accompanied the two elders, experiencing double joy and noise amid his son's noise and his wife's morning sickness.

"Ghost Blows Out the Light: The Mystical Ancient City" swept the entire Spring Festival holiday. In China, it took in another 800 million yuan in box office in seven days, and a cumulative box office of 1.3 billion yuan in ten days, becoming the biggest winner of the 2014 Spring Festival.

The box office decline in Asian countries was very stable, closing at nearly 70 million US dollars in the second week!
It is worth mentioning that "The Lost Tomb" also landed in the European and American markets this week. The North American box office grossed 21 million US dollars in the first three days of the weekend. The box office data in European countries was slightly better than that in North America, exceeding 25 million US dollars.

This number is naturally insignificant compared to Shanhe’s films, but it is a pretty good number for Chinese-language films.

The most surprising thing is that the movie has a very good reputation. Many European and American movie fans are captivated by the mysterious Feng Shui theory of China. On the Internet, the audience's interest in and discussion about the movie exceeded Chuhe Film and Television's expectations.

Ten days after its release, "Ghost Blows Out the Light: The Mystical Ancient City" grossed 310 million US dollars worldwide, and the final box office of over 400 million is already a fait accompli.

The "Ghost Blows Out the Light Series" had a nearly perfect start, and the Chuhe Production Center was in jubilation. They have begun preparing for the second part of the series: "Ghost Blows Out the Light: The Cave of Dragon Ridge".

It is worth mentioning that Canch's web drama "Ghost Blows Out the Light" was also launched this week. This web drama is the most highly invested web drama in China so far.

Compared with the movie, the special effects and scenes of the online drama are naturally not worth mentioning, but it is not without advantages. The story of the online drama is complete enough, and the plots such as "The Tomb of the Great Jin General", "The Japanese Underground Fortress" and "Nine-story Demon Tower" are all described in detail.

As soon as the online drama "The Lost Tomb" was released, it broke the click record of online dramas on the same day and received enthusiastic support from many fans of the original novel. Its Douban score even exceeded that of the movie of the same name.

Two movies and a web drama with the same name appeared in front of the audience together, causing considerable discussion on the Internet.

Fans of the original novel strongly support the web drama, and non-original audiences naturally like the movie more. After all, for this type of subject matter, fantasy special effects are the biggest highlight of the movie. Compared with the movie, the special effects of the web drama are too rough and simple.

Chuhe Film and Television took advantage of this popularity and launched a series of "Ghost Blows Out the Light" comics and related games, developing this big IP to the extreme in China.

Chuhe Film and Television has created a template for IP commercial promotion for the domestic film and television industry, telling the film and television industry a fact:
IP is a golden egg, which is used to hatch chicks, not to be fried or roasted and then eaten and left. It is so fucking unskilled!

Of course, all this is based on a prerequisite: the movie cannot be a failure!
The popularity of "Ghost Blows Out the Light: The Mystical Ancient City" has made Liu Ye, who plays "Hu Bayi", one of the biggest winners recently.

He rose directly from a first-line domestic actor to an international movie star. Not only did his film pay double, but his endorsement fees also increased. He received quite a lot of benefits.

Liu Ye is not a person who can hold back his temper. He has been in high spirits lately, his voice is louder than before, and he seems to be walking with the wind, and he is about to float up!

But a phone call from Shanhe pulled his feet down from the air.

"Liu Ye, you've been doing pretty well lately, haven't you? You've gained both fame and fortune. I saw your interview, and now you consider yourself an international movie star. That's awesome!"

"No, no? I was just cooperating with the movie promotion. I am not an international movie star. Compared with you, big boss, I am not even a qualified henchman!"

"That's good to know. Don't be so proud. Remember that your next role is Fang Xinwu. Don't forget the personal experience Captain Zhou told you about. Don't forget your promise to me. Don't make me angry when the time comes!"

Liu Ye's restless heart immediately poured cold water on Shanhe. He had seen the boss get angry before. A certain Hollywood second-tier female star was completely banned by him with just one sentence. I heard that she has become a homeless person now.

"That can't be possible, sir. Don't worry, I promise to complete the task!"

"Liu Ye, don't be blinded by your small success. There is a lack of charismatic male actors in China. You have more talent than this. Look at Tang Xiaoyu. He is so young, but he knows how to settle down. You are already over 30 and a father of two children. You can't be worse than him!"

"Thank you for your encouragement, sir. I promise you that I will not fail in training and filming!"

"Alright! Also, congratulations!"

"Join us! Rejoice together!"

...

After ending the call, Liu Ye put down the phone next to his ear and couldn't help but wipe his forehead. The boss now really has an imposing aura, which is creepy just by listening to it. He is a typical example of intimidation without being angry!
But I can tell that he really thinks highly of myself and takes very good care of me. The boss is right, my success doesn't stop here. Sooner or later I'll have to become a real international movie star to play with!
(End of this chapter)