Rebirth Era: The Boss Dominates the Business Circle by Farming

Chapter 131 Product Positioning
Gao Jingwen has already done her homework in advance, and she is not nervous at all when facing an industry leader like Edward.

"That's right. I have studied the mainstream MP3 players currently on the market and found some software and hardware problems."

"In terms of software, when users often download music, the music format is incompatible. I wonder if we can make a program before our products leave the factory so that it can support all music formats."

"Oh?"

As soon as Gao Jingwen spoke halfway, the expression on Edward's face changed. Compared with the series of product hardware problems just now, he felt that Gao Jingwen raised this software problem, which had more research significance.

Moreover, this problem is indeed a common problem of all MP3 products in the current industry.

However, most MP3 manufacturers push the problem to customers and let them find ways to download music formats supported by their products.

Instead of taking the product problem to herself like Gao Jingwen and trying to solve it.

You must know that there are more than 10 music formats currently on the market, and each music format supported requires a lot of logic code to implement. It is really not a trivial matter to support all music formats.

However, compared with Gao Jingwen's previous problems of optimizing the body, large storage memory, and adding memory card slots, this software problem can be solved with a little more time.

"Mr. Gao, I understand what you mean. I can solve this problem. I can compile a decoding program to compress all the recognized music files into a new MP3 format music file."

"In this way, our MP3 products can support all music formats."

"It's just that this may delay some time!"

"It's okay, it's very important to realize this function!"

Before Gao Jingwen could speak, Li Chengyan couldn't help interjecting. He attached great importance to this function, and he didn't care if he spent more time on this important function.

"Alright Mr. Li, after we officially start construction, I will arrange relevant personnel to solve this problem."

After finishing speaking, Edward turned his head to look at Gao Jingwen. He really wanted to know what kind of opinions Gao Jingwen could put forward on other accessories.

Gao Jingwen is also a person with a clear mind, and she instantly understood what Edward meant.

"The problem with accessories is actually the earphones."

"MP3's market positioning is 'portable music player', and its market positioning already indicates that it is not a music player with power amplifiers like walkmans and radios."

"So, I think we can work hard on the headset accessory."

"A new-looking MP3 + a stylish earphone with better playback function, this is definitely a combination of 1+1 greater than 2."

"Oh!"

This time it was Jin Huanying who was surprised, because the design proposed by Gao Jingwen was mainly on the MP3 body and internal accessories, and did not propose innovations on the earphones.

Therefore, she didn't know that Gao Jingwen still had this idea.

At this moment, when she heard Gao Jingwen's proposal, her first thought was to support it. There was something wrong with this matter.

Even, she thought of more content, and she even thought that the headphones could be sold separately as an independent product independent of MP3.

If the company's MP3 products sell well, she can even separate the earphones separately and turn it into a brand new earphone company.

"Mr. Gao's idea is very good. I had a similar idea before, but NG Company rejected my proposal on the grounds of additional product input costs."

"However, I think it is worthwhile to invest more in MP3 as the most important listening accessory. If we succeed in this area, maybe we can build it into an independent brand in the future."

Hearing this, the corners of Gao Jingwen's mouth rose slightly, she and Jin Huanying thought of going together.

However, her idea is to copy other successful MP3 companies, and Jin Huanying has her own unique business sense.

From this aspect alone, Kim Huanying is indeed very powerful. She has a very keen professional sense and a very correct judgment on the future market. The money Lee Seung-yeon spent on her is worth it.

"Hehe, thank you, Designer Jin, for your approval. You agree that my idea is the best, so please help me design a few matching high-end headphones!"

Speaking of this, Gao Jingwen paused for a while, and then added: "My suggestion is that we can design several more products, divided into standard [basic models], upgraded versions of [upgraded models], and the most The top [flagship model].”

Hearing this, Jin Huanying's eyes lit up.

Before, she suspected that Gao Jingwen didn't know much about design, but after meeting Gao Jingwen today, she realized how wrong she was.

Gao Jingwen not only has excellent ideas far ahead of her generation in product design, but also has very good ideas in marketing operations. It is a blessing for a designer like her to have an excellent boss like Gao Jingwen.

"Mr. Gao, you have been in contact with this business before. I feel that your business philosophy is very good, and it is not inferior to NG's product planning."

"Ha ha!"

Gao Jingwen smiled and waved her hands. She doesn't have any experience, it's nothing more than a successful idea borrowed from others.

"It's just a little idea. If you think it's okay, Designer Jin, you might as well try it. If you think it's unreasonable, it's okay if you don't adopt it."

Jin Huanying nodded again and again, "It's reasonable, very reasonable. After I go back, I will follow your suggestion and design a few more sets of supporting equipment."

"Okay, that's good!"

In this way, the meal ended in the conversation among the crowd.

It took Gao Jingwen 3 hours to completely conquer the big duo of Edward and Jin Huanying. The other party respected her idea and carried out pre-production according to her design plan.

After lunch, Gao Jingwen arranged for Edward and Jin Huanying to take a temporary rest at the hotel, and she and Li Chengyan made the final confirmation.

Gao Jingwen winked at Li Chengyan with a teasing face, and asked with a smile: "How is it, Mr. Li, are you satisfied with my performance today?"

Li Chengyan nodded with a serious face. Before he came, he was actually a little worried. After all, Edward is a veteran hardware engineer. He thought there was something wrong with Gao Jingwen's design, so there must be something wrong.

However, I didn't expect that Gao Jingwen would completely conquer Edward and Jin Huanying, two talents who had been hired from overseas with high salaries.

"You performed very well today, I admire you very much."

"It's just, have you ever thought that we are a new company, and we have made such a high profile since we came up, how do we set the prices for our products?"

"It can't be possible for a new company like ours to have a higher product price than that of an established company like NG?"

Gao Jingwen shrugged calmly, "Why not?"

"The quality of our products is better than that of NG, the functions are more comprehensive than theirs, the appearance is more beautiful, and even the accessories are more exquisite. Why can't we sell their products at the same price when their products can be sold in 1999?"

(End of this chapter)