Rebirth of America, this is my era

Chapter 133 Exit

Although Ethan Jones was able to suppress his impulsive temperament and act steadily, George Lucas, who had been depressed for months, could not wait any longer. After returning to Los Angeles, he immediately accepted the invitation of CBS TV station and went to the other party's studio with the attitude of a winner.

In that talk show broadcast live across the US, George Lucas spoke freely in front of the camera. He did not hesitate to tell the people of the US the behind-the-scenes story of "Star Wars", and carefully and meticulously explained the difficulties, doubts and problems encountered during the production of the film. He also emphasized how he was fearless and determined to make this film.

Of course, while bragging about how awesome he is, he did not forget the other contributors to the movie. He expressed great gratitude to Steven Spielberg and Ethan Jones. He said that without their help, there would be no "Star Wars" in the world.

"Steven has been encouraging and supporting me since I wrote the script. He firmly believes that there is nothing wrong with the idea of ​​Star Wars and that this movie will bring happiness to the audience in our country. Without his encouragement, I think this movie might have died on the road to financing."

"Ethan has always said that Star Wars will definitely be a movie that suits the audience's taste. To prove this, he even used his own game to help me promote the movie. I can say that he did a better job than Fox in promoting the movie, because if it weren't for his game, I think North American theaters would not schedule the movie as crazy as they do now."

"They are my best brothers and I am so grateful to them."

After hearing this description, the CBS host raised his hand to wipe away tears.

“Perhaps this is the key to your success, right?”

“You used Star Wars to tell us a story about how a guy named Luke Skywalker defeated his enemies with his faith. In reality, you also strengthened your faith with the help of your friends and rushed along the path you like.”

"Yeah~" The host's words made George Lucas nod vigorously.

"Faith makes the Force be with me!"

No one knows whether CBS's exclusive interview with George Lucas was deliberately arranged by Fox in the promotion of the film, but everyone knows that on the second day after the interview was broadcast, that is, Friday, May 1977, 5, the interview with Spielberg also became the morning news of many radio stations.

ABC's "Good Morning America" ​​took out fifteen minutes to broadcast the pseudo-documentary they had just finished shooting. In front of the camera, Spielberg was interviewed by reporters in his mansion in Los Angeles, telling the story of his creation related to "Star Wars". He also showed the audience his collection, which was three arcade machines.

"Actually, Ethan and I met through Steve Jobs, the founder of Apple, and this Snake arcade machine signed by them is a testimony to our meeting!"

"That day made me very excited! Because at the same time as they arrived, I also completed the game Snake in front of the game's producer!"

"Wow! That's kind of cool to think about, right?"

"And this Pac-Man is the world's first Pac-Man arcade machine. I brought it back specially because it was a demonstration machine at the new product launch conference!"

"As for this one..."

“I think everyone knows Star Wars now, right?”

“I know you are here for Star Wars, but I really don’t know how to tell its story. I can only say that Star Wars is a great movie! It will be greater than my Jaws! Star Wars is a great game! I am writing a strategy book for it to help players who like the game get higher scores!”

“I don’t know if there will be works that surpass theirs in the future!”

"But I know that in the future, perhaps only they themselves can break the current madness!"

“George is the best director I have ever met!”

"Ethan is the best game maker in the world!"

"At the same time, they are also my best brothers!"

When these touching interviews appeared, American media outlets that wanted to take advantage of the popularity began to express themselves freely, comparing the difficulties encountered during the production of "Star Wars" and the negative reviews from the public to evil dragons, and comparing the steadfast and courageous people to warriors.

NBC even published a headline like "The End of the Old Era, the Birth of a New Order".

To people outside America, this hype may seem exaggerated.

But in America, it's just right.

Because that's what the American people buy into.

The reason why Oprah became a superstar and achieved success is that she tore off the disguise of a "celebrity" and showed the public her most vulnerable and tear-jerking side. When the North American people cried bitterly because of this, the spontaneous emotion became a guarantee of her ratings!
And her method...

Hollywood has actually been playing this game for many years.

Whenever there is a need for project promotion, the celebrities involved will come up with some tear-jerking stories from their corners. Take Steven Spielberg for example. In the promotion of Jaws, he was a big boy chasing his movie dream! He even spent more than 20 years of his precious time!
As for his father's success?
Please!

No one likes to watch the second generation of rich people starting a business!

People only like to watch the struggles of the little people at the bottom of society!

Because it can give oneself...

fantasy!

As expected, when the sadness behind "Star Wars" appeared, its box office soared! It successfully topped the list in the first week of its release, and with the appearance of a god descending to earth, it earned a box office of 10,689,320 US dollars in North America!

Compared with future box office results of over 100 million on the first day of release, the box office of "Star Wars" is obviously not good enough, but the problem is that now it can be on the North American annual box office list as long as it breaks 10 million!
When the opening of "Jaws" exceeded 100 million and became a world record... "Star Wars"'s performance is a massacre for any movie!!!

When May 1775th came, the number of people watching "Star Wars" was much higher than that of an ordinary Monday. Although this day is Memorial Day in America, people from all states will come together to commemorate all the soldiers who died for the country since the War of Independence in , but these are actually the affairs of a small number of adults, right?

For children, this day is still a carnival of holidays!

As for the cinema...

Today is a great time to make money!

When this situation occurred, the launch of Atari New Generation and MILO Apollo on June 1st suddenly became dim. Even though Warner and Philips used their own distribution channels as originally planned, the former pushed New Generation to audio and video stores on the streets of North America, and the latter placed Apollo in various shopping malls that stocked Philips home appliances, there were only a handful of people willing to spend money to buy them.

According to information obtained by Steven Spielberg, the new generation only sold 500 units in the three days after it was put on the shelves. As for the reason... people were arguing at the entrance of the cinema!
Two weeks after they went public, Spielberg called Ethan again.

"Oh Ethan, that really made me laugh to death!"

"You know what? Those video stores in North America think that Warner's New Generation takes up too much space!"

“So they asked Warner to take those machines back!”

"Warner said they can give video stores a higher sales commission!"

"But the video store disagreed, saying they wouldn't buy any of their video game consoles!"

"No matter how high the suggestion is, it's meaningless!"

Ethan was delighted to hear the news.

"Is it true that no one buys their machines?" he asked with a smile.

"Of course! At this time, who would spend two hundred dollars to buy a machine without "Star Wars"? That's crazy!" Spielberg said, "You know, two hundred dollars can play 800 games now! If a child can do this, he will definitely become the most powerful one in the circle of friends! No - he will become the king of children!"

"Hahahaha——" Ethan laughed a lot when he heard the title of the child king.

The violent deaths of New Generation and Apollo also made him feel relieved and decided to step out in front of the public.

He accepted the invitation of "The Tonight Show" and went to the Johnny Carson Studio in Burbank. When the host asked him how he viewed the video game industry and how he controlled the psychological needs of players to make popular games again and again...

Ethan said: "In fact, I have never explored the psychology of players. I just think about the production process from the perspective of the public. When you design the game as a player, you will find that the public's needs are actually very simple, that is, fun."

“When things get to this point, everything is simple, right? As long as you create those interesting inspirations with sincerity, the public will definitely give you back with sincerity.”

This answer made Johnny Carson nod his head continuously.

Although games are not movies, they both share the same tear-jerking quality.

After agreeing, Johnny Carson asked again: "So what do you think of the attacks on you by Warner and Philips? As far as I know, these two companies have sued you for defamation?"

"Yes." Ethan nodded.

"Before, their criticism made me very angry."

"Because they obviously want to use me as a hot spot to promote their machines."

"but now……"

"The market has proven that Hollywood tricks don't work in the electronics field, right?"

"In the electronics field, the product is king."

"Of course, if we want to make a good product, we also need a tool to do it."

"Take Pac-Man and Star Wars for example. Both games were written using Apple computers. In order to help more enthusiasts write games, Apple's latest computers also come with a thoughtful game writing tutorial manual for users who purchase them."

"If anyone is interested in making games, and wants to write out the ideas in their heads, then I personally suggest that you buy an Apple computer and try it out. The paper cards they give away will let you understand how simple it is to make games..."

Ethan felt that he had already spoken very subtly. When he had already reached the pinnacle of the era, it would make the public look very tasteless if he continued to criticize Atari and MILOVA.

Just secretly DISS it, the rest of the time might as well be spent on advertising for Apple!
But even so, the next day, he heard two pieces of news:

"Warner Corporation has recently issued a statement that its subsidiary, Warner Communications, will officially fire Atari CEO Nolan Bushnell. From today on, all of Atari's daily work will be taken over by Warner Communications, and the founder of Atari will leave the company he founded..."

"Philips announced that it will send a working group to its subsidiary, MILOVA. The group will reorganize MILOVA's personnel structure, including but not limited to adjustments to MILOVA's current CEO, president, marketing director and other positions..."

(End of this chapter)