Rebirth of America, this is my era

Chapter 128 Second wave of publicity!
[Hollywood Reporter: 20th Century Fox and Lucasfilm jointly launched a new film. At the press conference, Ethan Jones, the founder of the Game of Destiny, angrily criticized his competitors! ]

[Los Angeles Times: The true meaning of the existence of video games is to bring more happiness to the world! Let's see how Ethan Jones, the founder of Destiny Game, describes the bright future of video games! ]

[The Washington Post: Ethan Jones, the inventor of Pac-Man and Snake, publicly stated yesterday that Atari and MILO want to stratify happiness. Their purpose in promoting home consoles is to add barriers to mass entertainment and to exclude some game-loving players.]

【The Wall Street Journal: Ethan Jones, the founder of Destiny, publicly announced his new game at the Fox new film conference. He also said that the era of video arcades has just begun, video games are mass entertainment, and everyone should have the right to enjoy happiness. Atari and MILOVA's arrogance will bring disaster to Warner and Philips behind them. 】

The next morning after the press conference, reports containing Ethan's views spread across the North American continent like a flood.

When Ethan spoke his mind without restraint and mentioned the names of his competitors without hesitation, his shocking remarks were simply the favorite news content of all media.

no way.

Who can make such explosive words attract the attention of countless people?
When a person's speech can be copied directly without any polish and can make the front page headlines...

The media who make a living from public attention really want to hug Ethan and kiss him!

After the report was released, Ethan's fierce criticism was like a stone that caused a thousand ripples, and it caused heated discussions in North America. If before, many media had received money from Warner and Philips and were frantically promoting the advantages of Atari New Generation and Mirowa Apollo, then now, when Fox recharged successfully, the corresponding arguments were like a rocket launch, and they were rampant.

Peacock TV spoke directly, and NBC host David Brinkley said to the national live camera: "This morning, I saw the news report about Ethan Jones, the founder of Destiny Game, and I was very interested in what he said at the press conference of the new movie of Fox and Lucas."

"As early as when MIT and Atari said that the era of video arcades was over, I had a strong sense of doubt in my heart. At that time, I felt that something was wrong, but I never found the crux of the problem, so I did not speak out on the hot topic at the time."

"But after I saw Ethan Jones' response, I realized what made me uncomfortable about MIRO and Atari, which was that they... seemed to be abandoning the public."

"Milohua has never made video arcades from the beginning. They made home consoles from the beginning. When did they launch the home console? If anyone remembers, they will find that it was five years ago! What happened to our country five years ago?"

"Our great Tingzong has suspended the exchange of dollars and gold! Because of the ZD war, the oil price in our country has skyrocketed! The resulting mass unemployment and soaring prices have made us feel overwhelmed by the huge pressure of life! In this case, even if the MILO Odyssey is a very amazing product, what can it do? When we are running around for food every day, how many people will seriously consider the home game console that costs more than one hundred dollars?"

"And when we were in trouble, Atari came out of nowhere!"

“Pong swept across North America and became the most popular video game at the time!”

“Is this success because of how good Nolan Bushnell is?”

“No! It’s because interesting video games bring a ray of light to us who are in the darkness! The extremely low price of playing games can make us happy in our spare time!”

"It is precisely because video games are a form of entertainment for the masses, and as long as people want to play, they can play for a while on machines in the streets and alleys, that it can enter our lives in the shortest possible time!"

"But what now?"

"At the beginning of this year, Atari announced its official withdrawal from the arcade market, and Milova has never been involved in the arcade field! Although they keep saying that the future of video games is home consoles, and that being able to play freely is the meaning of the existence of games, at the same time, they are indeed abandoning the players!"

"I have a set of data in my hand——"

"A single Pac-Man arcade machine costs $2,000, and more than 10,000 units were sold in North America last year. The revenue from the Destiny game alone should have exceeded 20 million."

“That seems like a lot of income, right?”

"But do you know how much money Pac-Man as a whole made last year?"

"The guaranteed income exceeds 500 million!"

"Seeing this, perhaps many people will be wondering, where did the remaining 480 million go?"

"I can tell you responsibly! The 480 million has flowed back into the market!"

"When players enjoy the game by inserting coins, those coins also flow into the pockets of the owners of the video arcades, the owners of the billiard halls, dance halls, and bowling alleys!"

"And those bosses have to hire employees to maintain their business. In the process, the income related to the game falls on the heads of everyone who has a connection with the game!"

"To be honest, when I learned this fact, I was completely shocked!"

"Because of the existence of Pac-Man, our country's economy has created a positive cycle!"

"Ethan Jones brought happiness to the people of the whole country. He also helped thousands of small businesses and American citizens who got jobs and made money! As the leader of this incident, Destiny Game only received less than 5% of the revenue from a single game!"

"that's all……"

"Mirowa and Atari are still saying that Ethan Jones is profiting from arcade machines?"

"This is really bullshit!"

"I think it's Mirowa and Atari who want to grab all the profits?"

"Because when they release games on home consoles, the vast majority of the profits will flow into their pockets! And maybe this is why they criticize Ethan Jones for disrupting the market? Because they are afraid that others will discover this truth!"

When this sharp evaluation appeared, people in North America were all stunned!
Because under the bombardment of public opinion from Warner and Philips, they have heard countless comments about arcade machines being expensive in the past two months. Many people even think that playing video games for dozens of cents is a scam. But now...

The game of fate doesn’t make money?
Instead, he made money with thousands of people?

Atari and MILO want to make all the money?
So they are the real dragons?

Oh! Sxxt!

How the hell could this happen!

After Peacock took the lead in speaking out, ABC, which has close ties with it, did not back down. Their gold medal host Harry Liesener also gave his own comments on the incident.

The host, who had covered the entire assassination of Le Zong, held the same view as NBC's David Brinkley, but his words were more biased.

"Dear viewers! Although as a media professional and a news anchor, I should always maintain a neutral attitude, because only in this way can I bring you more objective reports, but the war of words in the past few weeks is really unbearable for me! I implore everyone here to open your eyes and not be deceived by Atari and Milova!"

"They are the culprits who want to empty your wallets!"

"They are the real demons who want to control the source of your happiness!"

"And Ethan Jones and his Game of Fate?"

"So far! Have you ever seen him actively attack any opponent?"

"no!"

"Ethan Jones has only made games and released news related to games so far! But such a person who wants to bring happiness to the public is now being suppressed by Atari and Milova. This kind of thing is really infuriating!"

Such words brought great shock to the North American people!

At this moment, they felt that what ABC said made sense!
Ever since the green whirlwind brought by "Snake" swept North America, Ethan Jones seems to have never made a public appearance in front of the media!
Every time news breaks out, there is a new work coming out!
And when a producer is working diligently on a game...

His competitors are smearing him endlessly?

Oh - this kind of thing is so damn disgusting!
All of a sudden, voices of protest arose!

Those players who have regarded "Snake" and "Pac-Man" as their leisure mainstays in the past two years have angrily criticized Atari and Magnus for their shameless behavior!
At the same time, Atari and Milova, who were hit in the face by Ethan's angry punch, were also a little confused, because they didn't know how Ethan Jones got involved with Fox?
According to their intelligence, Ethan Jones first walked into Fox's door a few months ago, at the beginning of this year!

And now...

The games they jointly developed are about to appear?
MFxxk! When did this happen?
How come they don’t know anything about this!

Unlike Atari and Miro Warner's surprise over the project, at this moment, there was a huge argument in the offices of the CEOs of Warner Bros. and Philips.

Although they have been using the offensive of public opinion to praise and demote others for many years and have become very skilled at it, and even in the past, they have failed many times, but they have never encountered such a situation as being scolded by competitors. And what they have never encountered is...

"MFxxk!"

"Ethan Jones how can he say we look down on the common people???"

In Warner's office, CEO Steve Ross angrily roared at his subordinates, "Is there anyone in the world who doesn't know how the film industry has developed? Don't they know that without the support of the public, the film industry may no longer exist?"

In fact, just like the arcade machines in video games, the movie industry also started out as a coin-operated industry.

The world's earliest movie projection machine was Edison's 'kinetoscope', a device similar to a telescope, where viewers could only view the image on the film through a small hole.

Due to window limitations, only one person can watch at a time, so in order to ensure profitability, the initial setting of this project is that it can only be started after coin insertion.

It is precisely because the general public is curious about this simple form of entertainment that has driven the accelerated development of the film industry. And because the film industry can only adopt a profit model of small profits but quick turnover, the huge income is built up by relying on huge traffic.

So in this case, Ethan said that Warner Bros. despises ordinary people?
Oh--

What's the difference between this and destroying their jobs?
Such remarks are simply a revenge for the murder of one's father, and are irreconcilable!

"Deny it! Prosecute it! Get the information!"

Warner Bros. CEO Steve Ross yelled at his subordinates:

"Hurry up and hold a press conference to deny all of Ethan Jones' accusations!"

"Let the legal department file a lawsuit directly against Destiny, saying that their founder Ethan Jones has slandered and defamed our Warner Bros. and its subsidiary Atari!"

"Oh yes!"

"We are sending a lawyer's letter to NBC, ABC, and Fox! Who asked them to report these things? Let them publicly apologize to us and compensate us for our loss of reputation!"

"Finally, figure out for me what Ethan Jones' new game is!"

"Since we have chosen to step on it, let's step on it to the end!"

"We must not allow his new game to become popular in North America!"

Warner Bros. on the West Coast were busy with their work, while Philips on the East Coast, separated from them by a continent, had its offices burning with anger.

If Warner Bros. was furious because Ethan had accurately hit their buttocks, then Philips was angry because all the products they sold were consumer goods for the general public!

Regardless of whether it is lighting products such as energy-saving lamps, electronic products such as televisions, shavers, and laser discs, or the various music products released by PolyGram, they are all consumer products that regard the general public as the final customer! Only medical devices are purchased in bulk!

In this case——

Ethan said they disdain the average consumer?
The specific manifestation is maliciously criticizing electronic arcade machines when manufacturing home consoles?

Oh! My! God!

"Prosecute! Prosecute directly! Go and sue Ethan Jones right now!"

"We must not allow this kind of talk to continue! We make consumer goods for the general public! We must not allow people to become disgusted with our brand!"

"Then, contact those arcade buyers and find out what Ethan Jones' new game is! Since he attacks us mercilessly, we will fight him to the end!"

Amid this roar, two world-renowned companies located on the east and west coasts of North America made almost the same decision. On the afternoon of April 9, Warner and its subsidiary Atari, and Philips and its subsidiary MILOVA held their respective press conferences.

At the press conference, they expressed strong protest against Ethan Jones's false accusations and announced to all media outlets, demanding that they stop spreading false information. At the same time, they repeatedly stated that they would take legal action to defend their image and reputation.

And when Monday, April 11, came, they decisively filed the lawsuit.

When Ethan received the subpoena from the San Jose court, a bright smile appeared on his face.

"It's uncomfortable, right? It's right to be uncomfortable!"

"Since you dare to pee in front of me, don't blame me for shitting on your heads!"

After handing the subpoena to Julis Noble and asking her to seek help from Stanford's Entrepreneurship Guidance Office, Ethan went into the company's R&D office and watched the final packaging of the game.

That's right!

Ethan didn't take these two lawsuits seriously at all!

In other words, when Ethan Jones received the publicity and promotion plan developed by Fox, he already knew that if he followed the other party's plan, no matter what he did, he would be sued by Warner Bros. and Philips, but Ethan didn't care about these things.

Because when he uses his mouth to blow his competitors apart...

Then this must be the most wonderful thing in the world!
Moreover, making the two families furious is what the game’s promotion and marketing aspires to achieve.

As for the second bullet...

On April 14, the Star Wars arcade machine was officially completed.

Ethan personally pasted the classic poster of Luke Skywalker holding a lightsaber, Princess Leia in front of him, and Darth Vader in the background onto the machine, and then called Fox.

In the afternoon, the fat supervisor who got the news came to the Destiny Game and inspected the results of the finished product with a group of colleagues.

When they found that the final actual effect of the game was similar to what they imagined, the second step of the promotion officially began. After returning, they contacted all parties involved in the plan and then notified Ethan Jones to come to Century City in Los Angeles on April 23 with the Star Wars arcade machine.

Ethan had no objection to this arrangement.

And when he showed up at the designated place at the designated time with the designated product...

What he saw was one luxury car after another.

and George Lucas in a suit and bow tie.

Hugging and smiling at each other, Ethan once again walked into the Fox screening room. Although he had reached a cooperation agreement with Fox, there were still some unfamiliar faces in the screening room.

But it doesn't matter, because Fox executives and Lucas will introduce him to everyone's origins.

As they talked, Ethan also greeted several important people.

They are Richard Smith, owner of GCC, Ted Mann, owner of Mann Theatres, and Stanley Durwood, owner of AMC.

That's right!

The second step in Fox’s promotional plan is to have Ethan Jones bring the "Star Wars" game to the screening of the "Star Wars" movie held for North American theaters!

At the same time, what Fox wanted to do was also what Ethan Jones needed to do, which was to sell the "Star Wars" arcade machine into thousands of commercial theaters of all sizes in North America!

Thanks to [Yishan Daojun] for the reward of 600 Qidian coins, and thanks to [Namo Omituofo] [Book Friend 20210502084351705] [cjll] for the reward of 100 Qidian coins.

Note: ①GCC is the General Cinema Chain in the United States. It was established in 1935. In 76, there were about 1972 screens in the United States. ②Mann Theatres is the Mann Cinema Chain. It initially inherited the theater chain sold by Fox due to the Paramount Act. In , it acquired the National General Corporation (NGC) of the United States, with nearly theaters. ③AMC is the one bought by Principal Wang’s father. ④The reason why the arcades mentioned in the article became popular in North America is their own industry summary. The prosperity of the North American electronic arcade industry is actually following the pulse of the times. The impact of the economic crisis has made people need cheap entertainment, and games that are cheaper than movies have naturally entered the historical stage. Afterwards, the reason why Atari’s machines sold well is actually that the living standards of the North American people have gradually recovered. The large group of players has always been rational, and they will go wherever the cost-effectiveness is high.

PS, no more



(End of this chapter)