Rebirth of America, this is my era

Chapter 126 Ethan, Welcome to Hollywood
"Oh Ethan, you just get used to this kind of thing."

After breaking out of the media's siege, Ethan came to the company and told the employees to keep a close eye on the door and not let those smelly reporters rush into the company. At the same time, he complained about his experience to Evelyn and Wozniacki who had arrived earlier and vented his anger.

But even so, he felt unhappy about being annoyed by Milova and Atari, so he called Spielberg and told him about the media's madness.

Because Ethan remembered that at this time last year, Spielberg was also broken down by those uncrowned kings, and the media reported a lot of false news, saying that he criticized the Oscars, so much so that when Ethan called him, this guy directly cursed those people's ancestors on the other end of the phone.

At that time, it was Ethan who comforted Spielberg, but now...

The identities of both parties were reversed, but it was Spielberg who reassured him.

But how can this kind of irritability be eliminated by just being relaxed?

After hearing Spielberg's "get used to it", Ethan immediately shouted: "Oh NO! Steven! How can you get used to this kind of thing!"

"They are like flies, once they find their target they won't let go!"

"You may not know how much effort it took me to break out of their encirclement!"

"What disgusts me the most is that I can clearly feel that they were sent by MILO and Atari! Because they just want to know what I think about those two products!"

Ethan roared out the name of the mastermind.

It was no wonder that he was so angry, because in Ethan's opinion, the actions of these two families were already quite excessive. It was fine to publicly drag him down, but what was the point of forcing him to speak?

After listening to Ethan's complaints, Spielberg on the other end of the phone laughed.

"Oh," he said, "even though this may be rude, I still want to say it - Ethan, welcome to Hollywood."

"What?" Ethan didn't understand.

Spielberg explained directly, "Everything you just experienced is actually the most basic way of playing games in Hollywood. When a company in Hollywood wants to accomplish something, they will use all the means they can, including but not limited to directly attacking their opponents..."

Hollywood is actually the entertainment industry of America, and as long as it is the entertainment industry, there will be stinky things, because the production of movies is not based on high-tech. There are no patent barriers that are often mentioned in the technology industry. Instead, it is mainly driven by mysterious things such as the director's imagination and the actors' performances. Therefore, the artificial struggles here are more intense than those in other industries.

For example, in 1922, the famous 'moral clause' was born here.

In order to gain more profits from actresses, Hollywood studios will sign a series of image contracts with their actresses. The most famous one is the prohibition of pregnancy clause. The studio has the right to force actresses to maintain their image and help them have abortions.

The celebrities most affected by this incident were Joan Crawford and Bette Davis.

On the surface, this is actually the oppression of actresses by capitalists.

But how did this incident break out?

Isn't it because each company thinks that the actresses signed by MGM are too good, so the other companies would rather fight to the death than let MGM have the whole thing?

In addition, Hollywood is almost crazy when it comes to selling products.

Although the Paramount Decree was not settled until the late 1921s, its specific implementation had already begun as early as 1927. Even in , the Federal Trade Commission had issued a ban requiring Hollywood film companies to stop such monopolistic behavior. But unfortunately, even though the violent agencies had issued a document, the capitalists here did not take those guys seriously.

Continue to pack what needs to be packed, and continue to bundle what needs to be bundled.

The Federal Trade Commission at the time was even frustrated by the arrogance of these people. When they decided to make this ban an ironclad case, the Hollywood capitalists reached an agreement with Obama through lobbying and became the beneficiaries of the National Industrial Recovery Act, directly bypassing the Federal Trade Commission's trial.

It wasn't until the Supreme Court ruled the National Industrial Recovery Act unconstitutional in 1935 that Hollywood studios lost their real protection, but even so, they still dragged the case until 1944.

As for why Hollywood would compromise?
Isn’t it because television has had a huge impact on traditional cinemas, turning the originally high-quality cinema assets into a burden for those Hollywood capitalists!
It’s not that they want to give up cinemas, but they can make more money by focusing on TV production!

In addition to these two things, there are many other malicious means.

"So, reporters show up at your doorstep, pressuring you to respond..."

“This is very normal.”

Spielberg's emotional voice came from the other end of the phone.

"Ethan, although on the surface your current competitor is still Atari, once Warner acquires them, Warner will definitely become the leader of the project."

"And when Warner wants to swallow up the gaming market..."

"They will definitely not compete with you with products like Atari did. They will definitely try every possible way to show their advantages to the market."

"Don't think this behavior is exaggerated. You have to know that Warner successfully reaped the market dividends of sound films with "The Jazz Singer". And their film even contributed to the birth of RKO. But when RKO tried to sweep Hollywood with more capital, Warner openly confronted it, seizing people who should be robbed and setting fires who should be set. When Warner didn't care about Rockefeller, how could they give up the simplest way of success, which is to step on others to get to the top?"

Ethan pursed his lips after hearing these words.

In fact, he also felt that this kind of public opinion offensive was not something Atari could do.

And if it's Warner...

Then it all makes sense!

At the same time, another question popped up in his mind.

"Steven, if Atari is now considered a Hollywood company, then how do we explain the Mirowa side? If I remember correctly, Philips is behind them, right?"

"Philips is just an electronics consumer products company. What does it have to do with Hollywood?" This question made Spielberg laugh.

"Oh Ethan! Philips isn't a Hollywood company, but they're also involved in entertainment!"

"Philips started making records decades ago, right? A few years ago, didn't they join forces with Siemens to merge the two record companies into PolyGram?"

"You should know the company PolyGram, right?"

"Now they are the largest music company in Europe and one of the world's music giants!"

"As long as it's in the entertainment industry, are there any differences in how things are played around the world?"

“Everyone is competing to see who’s worse!”

When the name PolyGram appeared, Ethan immediately understood why the previous Atari and MILOVA had such a huge difference in the way they did things compared to now!

Before, when those two companies were criticized by him, they had to swallow the consequences.

Because at that time they were still a consumer electronics company.

Perhaps what we should follow is just like what Spielberg said, product is king.

But when their parent company discovered that their products were excellent and began to intervene...

It is only normal that they join forces with the media to create hype, use all the entertainment tricks such as invitation letters, report criticism, and reporter blocking to come up with this disgusting three-pronged approach.

But even if this kind of thing is normal, it doesn't mean Ethan can accept it.

Because he admitted that he was very annoyed by the trouble.

When he asked Spielberg if there was a good way to solve this kind of thing, Spielberg was speechless after learning that Ethan's previous lack of response was not because the game was not well made, but because Ethan adhered to a principle of turning a deaf ear to the outside world and focusing only on making products.

"Oh Ethan - you actually think that?"

"Oh my god - how could you even think that?"

"If I were you, I'd hit them back hard! I'd kick their asses with my boots!"

"Because your silence means you are afraid to them!"

'...'

'It's all Rebus' fault!'

Ethan drew little circles in his mind.

If he didn't regard the criticism of Milova and Atari as a normal business operation, how could he remain silent with such a hot temper?
joke!

Ethan is a man who will never let go of his grudges!
In other words, he didn't want to take advantage of the popularity of Milova and Atari, so he didn't throw his punch in time.

If I had known that my opponent had changed, I would have no bottom line at all...

Then he would have slapped him in the face a long time ago!

"Steven, so what you're saying now is..."

"Let me respond?" Ethan asked.

"Just tell the media, I have a new project, is it a game linked to the movie?"

Spielberg thought about this question and expressed his thoughts.

"My personal suggestion is that you ask Fox first."

"After all, Star Wars is now a joint project between you, George, and Fox."

"I think Fox will be more professional than me in responding to this."

At this point, he paused.

Then he added, "Of course, I still think they don't understand movies."

Tell the truth!

Ethan was indeed very annoyed by Atari and Mirowa's constant bullying.

But when Spielberg belittled Fox as if he was playing a little temper, Ethan was still amused by this cute behavior, "Okay, Steven, thank you for your advice."

"It makes me happy to talk to you."

"I'm going to look for Fox now. See you later..."

Note: ① Joan Crawford, winner of the 1946 Academy Award for Best Actress. ② Bette Davis, winner of the 1936 and 1939 Academy Award for Best Actress. ③ The Paramount Act was caused by the fact that in 1921, Celebrity-Lasky Company forced theaters to accept bad films by force, which was then confirmed as using market advantages to monopolize the market. Production, distribution and screening were all later. The reason why it was called the Paramount Act was that in 1916, Paramount was jointly acquired by Celebrity Company and Lasky Company and was retained as the operator of the new company's distribution business. Therefore, in the final trial, it was defined by the name of Paramount. But even if the act appeared, Hollywood did not take it seriously, because the real "Star Wars" was once again forced to be screened in North American theaters by Fox using the forced buying and selling packaging method. The movie was "Midnight Love".

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(End of this chapter)