Rebirth of America, this is my era

Chapter 105: Traveling to Asia
To be honest, when Yamauchi Hiroshi said that he could give up a portion of the chip company's shares for chip licensing, his ambition was already written all over his face. This guy who created the game royalty system in Ethan's previous life obviously saw the huge benefits brought by hardware monopoly, because he could not only strangle the necks of all his peers, but also let his own creativity enjoy the lowest production cost.

And when this guy has realized this, the best option is to continue to veto it.

but……

Ethan admitted that he was very tempted by Yamauchi Hiroshi's proposal.

Because Yamauchi Hiroshi's behavior is almost no different from giving money away for free.

Oh no, there is still a difference.

The difference between Yamauchi Hiroshi's invitation and giving away money for free is——

This cooperation allows Ethan to extend his tentacles into the book!
The day before yesterday, when visiting the New England Aquarium with Evelyn, Ethan told Evelyn that the reason for not developing overseas markets for the time being was that there were no suitable personnel. But in addition to that, there was another key issue, which was what he had told Evelyn before, that Japan was a very closed economy.

Before, he gave Evelyn an example, saying that Atari suffered a serious defeat when entering Japan, and Nolan Bushnell finally admitted his loss and left. But apart from that, he himself knew that Japan has always had a characteristic, that is, it is willing to go out but not to come in in trade and investment. They are willing to export but not to import. They are willing to invest overseas but do not like foreign investment.

In his previous life, when Ethan was taking the course International Finance and Trade, the professor in charge of the course analyzed the reasons why Japan was willing to export but not import from aspects such as island complex, post-war industrial protection, and the Foreign Investment Law promulgated in 1950. If Ethan remembered correctly, one of the students in the class at that time stood up to express his doubts and asked the professor whether the reason why Japan was unwilling to import was because the products they produced were inherently competitive.

For this question, the professor gave the most classic example.

That is the mobile phone among consumer electronics.

Back then, when Nokia entered the notebook market, it faced a siege from Sony and Sharp. It had already become the world's top mobile phone manufacturer, but was beaten so badly that it had no chance to fight back and had to exit the market in disgrace. Although Nokia's shell-changing behavior is notorious, the fact that a product that is popular all over the world is only being pre-cooled in notebooks is the best embodiment of closedness.

Although Apple later defeated Sony, Sharp, and Fujitsu after entering the Japanese market, the success of the iPhone had little to do with the iPhone, because after SoftBank became the agent, they did a lot of localization on the iPhone, which washed away the original Japanese internal circulation pattern.

To put it bluntly, the success of the iPhone is still a civil war among laptops.

It’s just that SoftBank is using the guns of outsiders.

When these facts appeared in front of Ethan, he became careful, careful, and careful again. That was his code of conduct. It was not that he was unwilling to spend money, but that he was unwilling to waste it.

In this situation, Yamauchi Hiroshi expressed his willingness to absorb his funds into this book?

Damn it...

What is the difference between this behavior and that of a guide?

"So you're moved?"

When Ethan returned to the guest room and told him about Yamauchi Hiroshi's proposal, Evelin, who was watching TV in the living room, turned off the TV and said with a smile, "Do you think the opportunity has come?"

"Yes." Ethan nodded without hesitation and said, "A great opportunity."

"If Yamauchi is willing to let me control the production of MOS 6502 in the book and is willing to absorb our funds, then this will be the best opportunity for our company to contact the book."

"Of course, I have to admit that this step doesn't mean we have successfully entered the book."

"The greatest significance of this step is to allow us to appear in front of the various forces in the book in a gentle manner, because it was Yamauchi Hiroshi who invited us."

Evelin nodded and smiled, she understood what her brother meant.

Although Ethan had developed two completely opposite attitudes on one thing in just three days, Evelyn not only did not think that he was fickle, but instead felt that he was thoughtful.

If Ethan was just looking for money, then the happiest way would be to exchange money for goods, and behind this simple transaction is satisfaction with current life.

But Evelyn knew...

Although Ethan plays every day, his ambition cannot be satisfied by tens of millions of dollars.

And that’s good, right?

This guy is only twenty-one!
If you don’t have some ambition, how are you going to get through the next few decades?
"You decide on this matter yourself."

Thinking of this, Evelin pursed her lips and said, “If you ask me technical questions, I can answer you, but I don’t know as much as you do about business matters.”

"But I support whatever decision you make."

"Because I believe that every decision you make is the result of deep thinking."

"Right?"

Evelin tilted her head, dimples appearing on her fair cheeks.

"Yeah~" Ethan chuckled and nodded, "I'm not stupid, sister."

As he admitted it, Ethan leaned over to the phone and dialed Chuck Pete's number again.

When Chuck Peteau learned that Nintendo was willing to accept Ethan's supervision, his attitude softened. However, because the other party had a bad record, Chuck Peteau could not give an immediate response. He said that he needed to communicate with his colleagues in the company and call Ethan back later.

This conversation took three hours. When the phone next to Ethan rang again, he received a positive reply, "We have discussed it. If Nintendo is willing to accept your supervision, then we can authorize them, or in other words, authorize your subsidiary company."

"As for the licensing fee, we have tentatively set it at two million dollars a year, or we will charge 20% of the selling price of each chip. This is the bottom line. As for whether it can be increased, that is your job. We will give you this authority, okay?"

"But there is one thing we must write into the contract. Nintendo can enjoy the priority purchase right of chips in the notebook, but they cannot purchase them maliciously. For example, they use 100,000 chips this year, and next year they set the purchase quantity to 200,000 in order to block other companies. This fact is unacceptable to us. I know it is difficult to supervise this, but it must be clearly stated in the contract."

"If we ever find that they are using their monopoly power over chips to maintain their market position, we have the right to revoke their license, and the rest... we can just take our time with the lawsuit, okay?"

Ethan felt very comfortable hearing Chuck Pete's words.

This kind of behavior of following someone once you recognize them is really comfortable.

"Okay."

He assured with a smile, "Don't worry, Chuck, I hate monopoly even more than you do."

"Of course!" The guy on the other end of the phone laughed, "Ethan, we admire your realm very much."

"When Atari and Mirowa came to purchase, you let us negotiate on our own and agreed to let us sell the chips to Atari. Just from this one thing, we can see that you sincerely hope that the electronics industry can have a bright future, so we believe in you."

These words made Ethan laugh, and he said, "Thank you, it's really my honor to have your trust."

Since MOS has given Ethan authorization, he can naturally negotiate with Yamauchi Hiroshi on behalf of MOS.

But before we officially discuss cooperation...

He wanted to take this opportunity to visit Benzi.

He wanted to see the closed market.

He wanted to see a world with extremely strong consumption power.

Before leaving, he also called the people around him.

He called Thomas and Linda and told them that he had decided to go abroad for some time at the invitation of his partner, and asked the two old people not to worry about his safety.

He called Ralph Bell, Barbara Babcock and others, informing them that he would be going abroad for a while, and asked them to keep an eye on the company and take care of it if anything unexpected happened.

He called Steve Jobs and Julis Noble and told them to call for help if they were in trouble. He also called Steven Spielberg and told him that he would be away from North America for a while and asked him to play Pac-Man and not to be distracted by the new game.

Because he didn't do it at all.

Most people had no objection to this arrangement, except Spielberg.

When he learned that Ethan was going to Benzi, an excited voice suddenly came from the other end of the phone.

"You're going to the bookstore? Will you meet Akira Kurosawa? If you can meet him, you must get me an autographed photo of him! Oh no! Two! Because George likes him very much, too!"

WTF?

Ethan was stunned when he heard these words.

But after Spielberg explained, he realized that both Spielberg and Lucas were fans of Kurosawa Akira, and they liked Kurosawa's works very much.

When this fact came to light, Ethan immediately agreed.

George Lucas wants an autographed photo of Akira Kurosawa?
simple!
In his opinion, he didn't need to be involved in this matter at all, and could just leave it to Yamauchi Hiroshi.

After all, this is a good opportunity for Yamauchi to prove Nintendo's strength!

(laugh~
And Ethan's busy figure, who was giving instructions, also made Evelin feel helpless.

After Ethan hung up the phone, the girl asked directly: "Oh Ethan, don't you trust me?"

"What?" Ethan didn't know why his sister said that.

The next second, Evelin cleared his confusion for him.

"You don't have to make these calls."

"Because I will be watching the company."

However, when these words appeared, Ethan immediately laughed——

"Oh, my dear sister, you will not look at the company in California."

"Because you will go to the book with me."

“Why???” Evelin was shocked!

She herself didn't know she was going to the book!
“Because I don’t understand technology.”

Ethan was very single, he spread his hands and said, "I only know a little bit about business, and I don't understand technology at all. In this case, isn't it a waste of time for me to go to the book alone?"

"Besides, it's only July, and you still have a month and a half until school starts."

"Even if you go with me, it won't delay your classes."

"So, just treat it as a vacation?"

Ethan smiled and winked at Evelin.

When this perverse theory appeared, several black lines suddenly appeared on Evelin's face.

She really wanted to punch this guy who made the decision without permission, but after staring at that damn smiling face for a long time, she gave up and said, "Okay, okay, I'll go with you."

"But this time the expenses must be charged on you!"

Ethan was very happy with his sister's answer.

But at the same time, he also wanted to correct a mistake his sister made.

“No, Nintendo paid for it.”

“Because they invited us.”

Note: ① The closed narrative theory of the laptop market is quoted from "The Closed Nature and Protection Structure of the Laptop Market" in the 90th issue of "The Journal of Laptop Studies" in 6. ② The iPhone's invasion of the laptop market is simply a victory for Softbank. In 01, Ducom, the largest telecom operator in the country, began to operate the world's first 3G network and established a system called mode. All mobile phones in the country are operated under this system. Ducom is responsible for network operation, mobile phone customization and development, and is also a content platform. It is no different from Apple except that it does not produce mobile phones. Under their leadership, laptop manufacturers that meet the requirements can sell well, and foreign brands cannot squeeze in. When Softbank introduced Apple, it was in order to encroach on Ducom's market. It launched a 0 yuan purchase, free replacement within one year if damaged, developed APPs for the laptop, and spent money to lay wifi in major cities in the country to solve network problems to promote mobile phones. Without Softbank's investment, it would not be easy for Apple to break through the blockade of operators. ③ Sega's production line in the laptop market was actually built on the US military base. It was not a laptop business at the beginning. Of course, it was later acquired by the laptop. ④ Taidong is the most special one among all the game companies. Their founder is not from Japan but Jews. If you are interested in their development, you can search for Taidong's encyclopedia directly (although there is no reference link, I read it through and it is basically consistent with the information I collected), because it is very sensitive. It doesn't matter if you are not interested, because in summary, it is "pretending to be a grandson in Japan".

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(End of this chapter)