Rebirth 1984: Starting with the development of Hanka

Chapter 184 Origin Engine! (4.3k)

The current CEO of Apple is John Sculley. Sculley is famous for his outstanding market ability. In 1987, John Sculley was known as the highest annual salary manager in Silicon Valley with an annual salary of 220 million US dollars.

Lorien Dick came to John Sculley's office and told him about Lu Xingping's coming.

John Sculley looked pensive and asked Laurian Dick what he thought.

"Lauren, what do you think??"

Lorien Dick thought for a while and replied: "In recent years, with the rise of IBM-PC and other compatible machines, Apple's market share has become less and less, and it has almost been overwhelmed by the joint efforts of IBM and Microsoft." Can't start. Apple will have a hard time winning back the market if it doesn't make changes!"

With a slight sigh, Lorien Dick said: "In the first half of this year, we launched the Macintosh Portable laptop, but its sales were not ideal. Apple needs to make changes urgently, and must develop a more advanced PC that is more popular with consumers. .”

"The performance of Wujiang Group's Kirin 3 microprocessor based on RISC (Reduced Instruction Set Computing) structure has far surpassed that of the Motorola 680x0 series used by our previous Macs, and it is fundamentally different!"

"If Apple can launch a personal computer based on the Kirin 3 microprocessor, it will be very popular!!!"

"Also, I think Wujiang Group's entry into the PC market at this time will definitely attract the attention of IBM, Microsoft and other companies, which will help us share the pressure!"

After Laurian Dick expressed his meaning, John Sculley nodded secretly, and after a while, he said: "Lauren, I agree with your idea, and I will hold a board meeting tomorrow to discuss this matter!"

"Ok!"

At 10 o'clock in the morning of the next day, Apple held a board meeting, and many Apple executives also attended it.

At this meeting, everyone will discuss whether to deepen cooperation with Wujiang Group, not just about a dozen patents.

John Sculley asked Laurien Dick to repeat his observations in front of the crowd.

Lorien Dick nodded, and then recounted his opinion again.

When everyone heard the words, they thought deeply.

Soon, Apple's development director, Louis Garcia, changed his expression, and immediately said: "Lauren Dick is right. Cooperation with Wujiang Group may not be Apple's hope of reshaping its glory!!! Qilin of Wujiang Group 3 Microprocessors, with high performance and low power consumption, are very suitable for developing high-performance notebook computers, which will help Apple open up the high-end market!"

Since Louis Garcia took office as the development director, he has advocated pushing the product line in two directions, that is, more "open" and higher prices. He believes that low-end and low-margin Apple products should not be sold.Louis Garcia's policies have led to higher and higher prices for Apple products.

This also led to the decline of Apple's computer business and the loss of market share.

At this time, the emergence of the Kirin 3 microprocessor could not help but give Louis Garcia a new idea.

The Powerbook he is planning to develop requires a powerful processor. Among the many processors on the market, the Kirin 3 microprocessor is undoubtedly the best choice.

Therefore, Louis Garcia strongly agreed to cooperate with Wujiang Group.

He said again: "If Apple does not cooperate with Wujiang, then it is very likely to push Wujiang to its competitor Microsoft. By then, Apple will be even more troublesome.

Why not take this opportunity to deepen the cooperation between Apple and Wujiang, and join forces to fight against Microsoft, Intel, IBM-PC and compatible camps.

Wujiang can produce a lot of good things, in addition to the Kirin 3 processor, there are also WPS-Office office software suite, lithium battery, "Kunpeng-1" GPU graphics processor, game software, etc...

Wujiang is a very powerful strategic partner! "

After everyone heard this, they felt more and more that it was necessary for Apple to join forces with Wujiang Group.

Unsurprisingly, some board members are more worried that Wujiang Group's PC business will threaten Apple's status after it develops.

"Wujiang Group's technical strength is even stronger than Apple's. Louis Garcia, do you have the confidence to compete with the Powerbook laptop you developed? Don't wait until the time comes. The cooperation between the two companies will actually help Wujiang Group..."

Louis Garcia laughed and said: "Actually, you don't have to worry about the PC business of Wujiang Group threatening our Apple Computer. I am confident that the Powerbook notebook computer we developed this time is very good and is not afraid of any competition. Haha, what should be worried It's IBM-PC and those compatible brands!"

Louis Gacy is very confident and proud.

I always feel that the products I design are unmatched by others.

At this time, Apple CEO John Sculley wanted to increase Apple's performance. When he first joined Apple, under his leadership, he adopted a similar marketing strategy during his tenure at PepsiCo. Apple's development speed soared for a while, which won the approval of Apple's board members, but the good times didn't last long.

Since the birth of the IBM-PC, Apple has gone downhill.

John Sculley holds the highest annual salary in Silicon Valley, but has never made any achievements, making his position gradually unstable.

Right now, as long as Apple can cooperate with Wujiang Group and obtain technical support from Wujiang Group, then Apple can develop better computers and increase market share, thus proving that John Sculley, as the CEO of Apple, the value of!
As for the rise of the PC business of Wujiang Group in the future, and may even become Apple's gravedigger, what does that have to do with John Sculley?
After I retire, don't care about the flood! ! !
If Apple goes bankrupt, only the management at the time is incompetent, and it has nothing to do with John Sculley.

"I support cooperation with Wujiang Group. Apple now needs to report to other companies to keep warm. Although we have not yet reached the point of bankruptcy, the products developed in the past two years are not ideal. Looking at the market, they are all IBM-pc and IBM. -PC compatible machines, resulting in more and more rich and competitive ecological software around the Microsoft Windows operating system, while our Apple company has become weaker and weaker!"

"Guys, it's time for Apple to make a change!!!"

John Sculley spoke sonorously and forcefully, and everyone couldn't help but identify with him.

In the end, the result of everyone's discussion was to cooperate with Wujiang Group.

At noon, Laurien Dick called Lu Xingping and asked them to come to Apple to discuss cooperation at 3 o'clock in the afternoon.

Lu Xingping was overjoyed when he heard the words, and quickly said that he would go to the appointment on time.

……

In the afternoon, Lu Xingping and his group came to Apple again, and it was Lorien Dick who received them.

After the meeting, Laureen Dick said bluntly: "Mr. Lu, Apple is willing to license the patents you mentioned to Wujiang Group. However, we also hope to reach an in-depth cooperation with Wujiang Group. I hope that your company will You can sell the Kirin 3 processor, "Kunpeng-1", and lithium batteries to Apple, and at the same time hope that your company can develop the Apple version of WPS-Office and Borderless PC games..."

Lu Xingping was stunned, Apple had quite a lot of requests.

Due to the limited production capacity of the Kirin 3 processor, it is currently only open to Wujiang Group and has not been sold to the outside world. Of course, it will not be too easy for Apple to get the Kirin 3 processor.

Moreover, the Kirin 3 processor is very powerful and is one of the core competitiveness of notebook computers.

As for "Kunpeng-1", lithium batteries, and other cooperations, there are actually no major problems.

The power of "Shenzhou Computer" is not only in the hardware, but the software is also particularly advanced.

The Hongmeng operating system is a direct imitation of the operating system of Apple's previous MacBook, and it can definitely beat all the current window systems.

In addition, Apple computers do not have USB ports, CD-ROM drives, and SSD solid state drives. Even with the same hardware configuration, there is no way to compete with China Computer.

The high-end market definitely belongs to China Computer!

But Lu Xingping was not in a hurry to agree to Apple's request at this time. He just said that he would go back and discuss with his boss before making a decision.

After leaving Apple, Lu Xingping and others went to the hotel for dinner. At 9 o'clock in the evening, it was exactly 9 o'clock in the morning in China. Lu Xingping guessed that Zhao Ye had already woken up, so he called him.

The call was quickly connected.

"Mr. Lu, how is the negotiation with Apple going?" Zhao Ye asked.

Lu Xingping replied with a smile: "It's relatively smooth, Apple has the intention of cooperation, but they also put forward a lot of conditions."

"What conditions?"

"Apple wants to form a strong alliance with us, cooperate deeply, and reach a strategic partnership. I hope that Wujiang Group will sell the Kirin 3 processor..."

Lu Xingping spoke slowly, calmly.

After Zhao Ye finished listening, his expression didn't change much. At this moment, he had a doubt in his heart: "If Apple got the help of Wujiang Group, it might have survived the disaster in the 90s and would not be on the verge of bankruptcy. In this way, Apple Will the company's board of directors still invite Jobs to return to Apple? If Jobs does not return to Apple, can Apple still create the achievements that attracted the attention of the world in its previous life?"

Zhao Ye thought a lot, and felt that without Jobs, Apple would become mediocre, that is, a fairly good computer company.

The ipod music player, iPhone, iPad tablet, and iWatch should have nothing to do with Apple.

Zhao Ye couldn't help but want to laugh at this moment. If he didn't have a relationship with Apple, he had a relationship with Wujiang Group.

In addition, Apple actually purchased "Kirin 3" and "Kunpeng-1"...

How could the Wujiang Group not make a small amount of money and make Apple rely on the Wujiang Group. In the future, it is not that you can handle it however you want.

And other PC manufacturers see that Apple's products are selling well because of the adoption of Kirin 3 processing and "Kunpeng-1" GPU graphics processor?
Will they act too?

Make European and American computer companies dependent on Wujiang Group.

Once the Wujiang Group cuts off the supply, these companies will suffer huge losses.

"Mr. Lu, you can agree to Apple's conditions, but regarding the price, you're welcome, Apple is still very rich!!" Zhao Ye laughed.

A skinny camel is bigger than a horse, and Apple has failed in the past one or two years. It was very awesome before.

Let alone being tossed around by John Sculley for three or four years before he was on the verge of bankruptcy.

"Okay, boss, I understand!" Lu Xingping nodded in response.

"Well, if there's nothing wrong, hang up."

"Okay, goodbye boss!"

"goodbye!"

Zhao Ye hung up the phone.

Immediately, he continued to write a 3D game engine on the computer.

Yes, Wujiang Group is going to enter the PC game industry.

Games can drive PC sales, and no one understands the role of games better than Wujiang.

You know, in the 80s, the world's highest-selling and most popular computer was not Apple or IBM, but the Commodore 64. The Commodore 64 has been selling well for 11 years, with sales of at least 1700 million units, and once won the title of "Best-selling Computer" in the "Guinness Book of World Records"!
The Commodore 64, priced at $595, is very cheap, and it may not be very good for other purposes, but its main purpose is to play games.

If China Computer can bundle several classic PC games, will China Computer not be able to sell?
Although the business formula is old, it works very well.

PC games are different from home console games, handheld games, and arcade games. They need to be operated with a keyboard and mouse, which is slightly different.

According to Zhao Ye's own impression, he can easily design many interesting PC games, but these PC games basically require a 3D game engine.

Therefore, Zhao Ye is now designing and developing a 3D game engine.

The earliest 3D games appeared around 1990. The "Interstellar Villains" and "Underground Genesis" developed by Origin Systems can be said to be the originator of 3D games.

However, the engines used in these two games are not considered complete 3D engines.

Zhao Ye is going to develop the world's first real 3D engine, which is the origin engine of the previous life.

This Source engine has nothing to do with the Source Systems company mentioned above.In the previous life, the origin engine was developed by the well-known Valve company, and its masterpieces: "Origin" series, "Counter-Strike" series, "DOTA2", "APEX Heroes", "Half-Life" series and so on.

In the previous life, this engine came with two softwares, "Origin Development Kit" and "Origin Movie Maker". The former one makes games, and the latter one specializes in making game movie CG, and it can even be further developed into a software that specializes in making movie CG special effects.

Currently, only Zhao Ye in the world has the talent to develop such a powerful 3D engine.

In fact, the source engine he developed is much more advanced than the initial version developed by valve, with more new algorithms and structures applied, which is much stronger than the source engine of valve in terms of physical simulation and picture rendering.

The reason why Zhao Ye developed the source engine was mainly because he wanted to develop "Counter-Strike".

At that time, Wujiang Group will directly open computer rooms all over the world and set up a local area network to play "Counter-Strike". When imagining that scene, I feel that not only the game will become popular, but China Computer will also sell well.

In the future, when the Internet era comes and the computer room becomes an Internet cafe, maybe the chain of Internet cafes can become a boundless cash cow.

Mastering an Internet cafe is equivalent to mastering a huge publicity channel. In the future, it will not be easy to promote software.At least in China.In foreign countries, it may be because foreigners are richer and many families have bought personal computers, so they don't often go to Internet cafes.

However, Wujiang Group will develop a "Battle.net" game platform at that time. Players can play "Counter-Strike", "StarCraft", "Warcraft" and other games on the "Battle.net" platform... In the future, "Heroes" can also be played. Games such as "Alliance" and "Peace Elite" were moved to the "Battle.net" platform.

PS: more tonight

(End of this chapter)