Rebirth 1984: Starting with the development of Hanka

Chapter 148 Entering the American Market (Big Chapter)
In early November.

Equipment from Germany's Krones Manufacturing Machinery Company arrives in China.

After that, it took about a week for the Wujiang soda factory to complete the upgrade, and the production efficiency increased by 8 times.

The glass bottle, can and PET production lines of the packaging factory are all installed in place.

The packaging of all soda brands has also been redesigned according to Zhao Ye's request.

Zhao Ye appointed Ouyang Jun, the former vice president of Coca-Cola Asia, as the president of Wujiang Soda Water Company, who is fully responsible for the management of Wujiang Soda Water Company, and Chai Feihan as the concurrent vice president, responsible for brand marketing and promotion.

At present, the soda brands under Wujiang Soda Company are developing well in China, and it is time to enter the foreign market next.

Southeast Asia is not in a hurry, Zhao Ye just likes to gnaw hard bones, and is the first to open up the American market.

From September 9st, Chai Feihan came to the United States and invited major supermarkets for talks. At the meeting, he said:

"Wujiang Group will release a video game product that may be even more popular than the Gameboy. However, before that, we, Wujiang Group, hope to have another cooperation with supermarkets, which is to ask each supermarket to help Wujiang The group sells unlimited soda brands in the United States!"

Representatives of major supermarkets were shocked when they heard the words.

"Is there a more popular video game product than the Gameboy???"

Because of its low price, easy portability and fun games, Gameboy soon became popular all over the world.

The monthly sales volume is as high as 400 million units.

The Gameboy, what a hit, there's hardly any other electronic product that can come close.

Major supermarkets have already made a lot of money selling Gameboy and supporting batteries and game cards.

Moreover, as an explosive product, Gameboy can attract traffic to supermarkets and bring considerable benefits.

The heads of major supermarkets have opened their mouths to ask what products may be hotter than the Gameboy.

Chai Feihan Que just smiled and didn't answer, but changed the topic to Wujiang's soda brand.

"Wujiang's soda brands are all famous soda brands in China and are popular in China. I think they will be very popular in the United States..."

In order to win over the Wujiang Group, the major supermarkets just help sell soft drinks, which is nothing to worry about.

Wujiang Group has also begun to use its own channel advantages to vigorously promote its soda brands.

Supermarkets such as Wal-Mart and Costco are willing to try to put Borderless soda on the shelves.

Although it's Chinese soda, it's okay to sell it cheaply, but it can't be sold too cheap, or it will be sold cheaply.

On the contrary, if it is expensive, maybe some Americans will be interested.

Therefore, the price of Wujiang soda should at least be on par with Coca-Cola and Pepsi, and some brands are even more expensive.

For example, the Laoshan high-end soda brand that Wujiang Group focuses on. A 300ml bottle of Laoshan mineral water sells for 50 cents, and a 300ml bottle of Laoshan Cola sells for 30 cents.

And 300ml of Coca-Cola and 300ml of Pepsi both cost only 25 cents.

The price of Tianfu Cola is the same as that of Coca-Cola and Pepsi.

Of course, the price can be comparable, but you can do promotional activities, "buy two get one free", and sell at reduced prices in disguise, but it won't make people think that the original price of soda is too low and the quality is not good.

……

Based on the experience of previous lives, promotional activities in supermarkets are naturally the only way for products to open up the market.

At this moment, many supermarkets in the United States have a large number of new sodas on the shelves, and various promotions are dazzling.

Lucy came to the Wal-Mart supermarket, and saw the promotional activities in the supermarket at the door!

"Large-capacity Chinese soda combination pack, 500ml Arctic Ocean soda + 500ml Tianfu Coke, priced at 50 cents!"

"Large-capacity Chinese soda combination pack, 500ml Asian soda + 500ml Laoshan Coke, priced at 50 cents!"

"Large-capacity Chinese soda combination pack, 500ml Zhengguanghe soda + 500ml Arctic Ocean soda, priced at 50 cents!"

"..."

You know, 300ml Coca-Cola is priced at 25 cents, and 1000ml Coca-Cola should be priced at least 75 cents, while Chinese soft drinks are 500ml+500ml beverages, which cost only 50 cents, which is 25 cents cheaper.Of course the Americans will settle this account.

Lucy is just one of the ordinary people in the United States. She came to the Wal-Mart supermarket this evening to prepare for shopping, and suddenly saw that the supermarket was holding an event today to sell soda.

"These are soda brands from China??!"

Lucy was surprised that she had never seen Chinese soda on supermarket shelves before.Looking at the price, the large-capacity Chinese soft drink combination, 500ml+500ml is equal to 1000ml, but the price is very cheap, only 50 cents.

"Wow, Chinese soda is so cheap!"

Lucy suddenly saw another sign, which said: "Only the last day of the promotion is left. After today, the price of soda will return to the original price!"

Lucy was still hesitant to buy Chinese soda, after all, it was so cheap.But when she saw that today was the last day of the promotion, the original price would be restored later, so she hurried forward and picked up two Chinese soda packs, thinking that during the promotion period, the price was cheap, so she would buy more a little.

Not long after, Lucy walked out of the supermarket carrying several bottles of soda, then found her car, put the soda in the trunk, and prepared to drink it when she went home.

……

"Wow, Lucy, why did you buy so many sodas? Hey, no, these soda brands are so strange, why have I never seen them before?" Lucy just entered the room, and a roommate who shared the room said a little puzzled .

Lucy smiled: "These are all Chinese sodas, you must have never tasted them!"

"Oh, God, Chinese soda, I have never drank it! By the way, Lucy, where did you buy Chinese soda?" The roommate was surprised.

"Oh, it's sold in Wal-Mart. The supermarket is doing a promotion right now, and the price is very affordable. Look at this pack, it's 1000ml in total, and it only sells for 50 cents!"

"Oh, it's really cheap! Lucy, open a bottle quickly and taste what Chinese soda tastes like!"

"Ok!"

Chinese soda tastes no worse than Coca-Cola.

Like Tianfu Cola, it is relatively richer in taste, while Coca-Cola is more refreshing.

But Laoshan Coke gives people the first feeling that it has a richer aroma, and the second feeling is that it is sweeter.The aroma is more complicated because there are traditional Chinese medicines such as black dates, cloves, ginger, angelica dahurica, amomum, etc. Some people may not be able to accept it at first, but after drinking it a few times to get used to it, they will naturally feel its beauty.

Lucy and her roommate drank Chinese Coke at the beginning, and thought the taste was a bit weird, but soon, they got used to the taste and even thought it tasted good.

……

Promotional activities in supermarkets are always the "last day", and countless ordinary people in the United States like such extremely affordable sodas.

Crazy buy buy buy!
At the same time, Wujiang is still working hard to open up channels for convenience stores and fast food restaurants.

Because Wal-Mart supermarkets are selling Chinese soda, which is equivalent to indirectly endorsing and promoting Chinese soda, Wujiang Group has won a great advantage when negotiating with other companies.

Chai Feihan came to the headquarters of 7-11 convenience store at this time and was talking with Norris, the president of 7-11 in the United States.

Chai Feihan said: "Wal-mart supermarkets are selling Wujiang Group's soda, so the quality of our company's soda is absolutely trustworthy. Moreover, the price of Wujiang soda has a price advantage over Coca-Cola and Pepsi, which is for 7-11 , it would be more beneficial to think about it.”

"I have also tasted your company's soda, and it tastes good. Therefore, I agree to sell Wujiang soda on the shelves of 7-11 convenience stores!" Norris laughed. 7-11 convenience stores always want high-quality and low-cost products, and Wujiang soda just fits the bill.

Immediately, the two discussed the details of the cooperation.

It took about an hour before the two sides reached an agreement.

"Thank you, Mr. Norris, and wish our two companies a happy cooperation!"

"Haha, happy cooperation!"

……

When Wujiang soda entered the US market, many soda companies in the United States were greatly affected, Coca-Cola and Pepsi bear the brunt.The two cola companies certainly won't sit back and watch Borderless soda grow bigger and stronger in the United States.

At this time, Chai Feihan was not always smooth sailing. When he went to KFC to discuss cooperation with McDonald's, he was rejected.

KFC and McDonald's only cooperate with Pepsi and Coca-Cola respectively.

Chai Feihan also ran into someone from Coca-Cola at the KFC headquarters, and it happened to be his former boss, Ethan Nick.

"Haha, Chai, you are here too~ It is said that you jumped ship to Wujiang Soda Company and became the vice president. Haha, even you can be the vice president of Wujiang Group. It seems that this Wujiang Group is really unavailable! Yes Now, go back and tell Zhao Ye that America is not your Chinese territory! Just wait and see, Wujiang Soda will soon get out of the American market in disgrace!!" Ethan Nick said arrogantly.

Hearing the words, Chai Feihan only replied lightly: "Oh, let's wait and see, it's not certain who will win..."

"Hmph, you must be the end!" Ethan Nick said disdainfully.

At this time, Coca-Cola and Pepsi have begun to restrict the development of Wujiang soda in various aspects, such as sniping Wujiang soda in supermarkets and asking supermarkets to remove Wujiang soda from shelves.

Many supermarkets did not want to offend Coca-Cola and Pepsi, so they removed Borderless soda from the shelves.

However, there are also large supermarkets like Wal-Mart that can ignore the unreasonable demands of Coca-Cola and Pepsi.

There is a saying that "channel is king", Coca-Cola and Pepsi cannot threaten Wal-Mart at all, but these two companies are begging Wal-Mart.

From the perspective of Wal-Mart Supermarket, Wujiang Group is much more important than Coca-Cola and Pepsi. The game consoles and games developed by Wujiang Group can attract Wal-Mart.

Can Coca-Cola and Pepsi do it?can't do it.

When consumers come to the supermarket to shop, they often just buy some drinks by the way.

Consumers have nothing new about Coca-Cola and Pepsi.

Moreover, even if Coca-Cola and Pepsi are removed from the shelves of Wal-Mart Supermarket, Tianfu Cola and Laoshan Cola from Wujiang Group will be used to replace them.

……

January.

Borderless Soda has gained a foothold in the United States at the beginning. Although the sales volume is difficult to compare with Coca-Cola, it has also achieved a good start.

Chinese sodas are of good quality and cheap, and many American consumers like them.

Laoshan Mineral Water, also known as "Fountain of Youth", the mysterious Chinese Fountain of Youth has become popular in the United States because of its relatively expensive price. Many Americans have spent money to buy it in order to try newcomers, which surprised the American soda drink industry.

Zhao Ye put down the file, walked to the floor-to-ceiling windows, and meditated.

In my memory, in my previous life, October 1987, 10 was the famous Black Monday, when the global stock market crash broke out.On that day, the global stock market plummeted under the lead of the New York Dow Jones industrial average index, which triggered panic in the financial market and the ensuing economic recession in the late 19s.

Zhao Ye also didn't know whether "Black Monday" would not exist or be postponed because of the butterfly effect.

"Regardless of whether the stock market crash will happen again, I should prepare in advance." Zhao Ye muttered to himself.

Wujiang Group established Galaxy Financial Company in Hong Kong, managed by Zhou Anping.

With the support of Wujiang Group, Galaxy Financial Company has invested in the equity of many companies, but under the stock market crash, it is safe.

Zhao Ye walked to the desk, picked up the phone, found Zhou Anping's number and called.

Zhou Anping was a little surprised when he received the boss's call. The boss is usually very busy, so he rarely contacted him actively.Usually he reports to the boss.

"Hi boss, what can I do for you?"

"Well," Zhao Ye nodded, and said in a deep voice, "Banking and financial companies hold shares in a large number of companies in Hong Kong, and now they are all sold!"

"Boss, why is this? These investments are very profitable." Zhou Anping asked puzzled.

Zhao Ye said: "Recently, the global economic situation is not right, and the U.S. stock market is showing an accelerated decline.

I am worried that there will be a stock market crash, so it is best to sell the shares in advance, hold cash, and finally use it to buy bottom at a low price! "

Zhou Anping was stunned for a moment, and suddenly thought that recently, the companies under Li Jiacheng, Cheung Kong, Hutchison Whampoa and other companies have tried to raise funds, and they have raised tens of billions of Hong Kong dollars so far.

"Is there really a stock market crash? Both Li Jiacheng and his boss predicted it?" Zhou Anping was startled.

After posting in a daze for a while, Zhou Anping immediately replied: "Understood, boss, I will immediately sell all the shares held by the banking and financial company."

"Ok!"

Zhao Ye nodded, and immediately said, "Although the stock market crash is a crisis, it is also an opportunity. I guess this stock market crash is relatively big. At that time, Hong Kong's banks, securities, funds, and insurance companies will definitely be greatly affected. Influenced, Galaxy Financial Company can take advantage of the situation to acquire!"

"understand!"

Zhao Ye nodded, and then ended the conversation with Zhou Anping.

Under the stock market crash, people need comfort.

"Borderless electronic pet" is not expensive, enough to comfort the wounded soul.

In addition, Zhao Ye also wants to use the release of "Wujiang Electronic Pet" to jointly operate with Wujiang Soda, so as to seize the US soda market share.

A cute elf printed on the body of the soda bottle must be able to attract the attention of Americans.

……

Chai Feihan at this time also knew about Zhao Ye's plan.

Recently, he has been shut down a lot.

It is not easy for Wujiang soda to completely open up the US market.

If it can be operated in conjunction with "Wujiang Electronic Pet", then Wujiang Soda will definitely be able to quickly open up the situation.

……

Shanghai.

Borderless Group.

"Boss, since Wujiang Group acquired the five largest soda factories in China, we have added a soda drinking program to "Wujiang Electronic Pet" according to your request! "

Wang Jizhi smiled and said, "As long as the electronic pet is thirsty, it must drink soda. It should be drunk at least five times a day, and it happens that five soda brands can have their turn!"

At this time, Wang Jizhi was promoted to the president of Wujiang Game Company. Duan was full of spirit and fighting spirit. He must do well what Zhao Ye ordered.

While listening to Wang Jizhi's introduction, Zhao Ye played with "Wujiang Electronic Pet" and fed soda to the elves.

The soda brand name is very clear on the display.

The key is also equipped with advertising words.

Simply invincible!

"Get ready, on the morning of October 10th, the "Wujiang Electronic Pet" will be launched shockingly! "

"Okay, boss!"

PS: Sorry, something happened suddenly today, the update is a little less, only more than 4000 words
(End of this chapter)