America gains both fame and fortune

Chapter 485 It’s So Cool

As the premiere of "John Wick" is getting closer, the crew released a new trailer, which revealed the key to the plot and the reason why Jonathan, played by Martin, went on a killing spree - dogs!

Jonathan went on a killing spree because his deceased wife's beloved dog was killed by the Russians.

Russians are naturally popular to Martin.

Martin is currently very popular, and the film is already very hot, so every piece of news can attract attention.

Under the newly released trailer on YouTube, a popular comment was quickly pinned to the top.

"They shouldn't have killed Martin's dog!"

The topic of dogs began to brew on the Internet. In addition to those who were already paying attention to Martin and the film, it attracted a new group - families with dogs.

Keeping dogs is so common in the United States that too many people regard dogs as members of the family.
Using the death of a dog as a motive is a stark difference from other action movies, and also has a perfect intersection with Internet culture.

Without anyone else summarizing, Jessica's online marketing team immediately came up with a brand new marketing concept.

"A bloody murder caused by a dog!"

This has sparked heated discussion on the Internet.

"The dog is so cute, how could those bastards have the heart to hurt the dog? Well done, Martin!"

"Don't you know to look at the owner when beating a dog? Do you dare to kill Martin's dog? Don't you know the great reputation of the Coke God of War?"

The following reply: "Those who have truly witnessed the might and dominance of the Coke God of War have already gone to hell to report to Satan."

Subsequently, Warner Bros. held a small-scale preview.

Media reporters, theater managers and a few lucky movie fans were fortunate enough to see the film in advance.

Pablo is one of the lucky fans.

He likes Martin very much, but unlike Martin's fanatical fans, he likes Martin's movies more.

The quality is guaranteed and it looks delicious.

The Santa Monica Pier incident made Pablo pay attention to "John Wick".

During the entire preview, Pablo was completely focused and did not lose focus even once. He did not even consider whether the plot made sense or whether the theme had any depth. He was completely absorbed in the action scenes and unknowingly followed the screen to the end.

The action scenes were so exciting that he completely ignored the literary scenes.

A middle-aged man next to him suddenly whispered, "It seems that there is no movie in Hollywood with action scenes as smooth as Vaseline as Martin's.

Pablo agreed first: "Yes! Yes! The action scenes are so exciting. Most of them are long shots. Martin's performance is very good!"

Then, he remembered that the other party had mentioned Vaseline, and quickly moved his butt to the other side, worried that it would really be as smooth as silk.

The middle-aged uncle added: "In order to make up for the problem of inconsistent actions of the actors, other action movies have to cut the shots very short and use camera switching to create action scenes. Michael Bay's films are representative..."

Although he was worried, when it came to the film, Pablo took the initiative to answer: "Because Martin's skills are strong enough, he can handle long shots without any problems."

The middle-aged man suddenly took out a business card, handed it to Pablo, and said, "I'm a reporter from the "Film World" magazine. Can I publish what you just said in the report?"

It turned out that the other party was a professional. Pablo nodded slightly: "Of course."

He had heard that many film critics looked down on commercial action films and was worried that this person would give a bad review, so he quickly added: "I am an ordinary movie fan. From my point of view, this movie is cool and exciting. It is definitely a super classic action movie!"

The middle-aged man showed a lewd smile: "I think so too."

When the preview ended, Pablo paid special attention and walked out, listening attentively all the way.

He was surrounded by ordinary moviegoers like him.

"Martin's action scenes definitely deserve full marks!"

"Martin is so damn handsome, with all kinds of realistic hand-to-hand combat and crazy headshots, this is what an action movie should be like!"

"It's so cool, Martin is so cool!"

Pablo left the preview theater, drove back home, turned on his computer and logged into the IMDB website. There were no official movie reviews under the "John Wick" column.

He quickly typed out the comment he had thought of on the way and sent it out.

"I just watched the preview of John Wick: Chapter 11. It's a bloodbath caused by a dog. I have to say that unlike what some dirty-minded people have said, all the highlights of the movie are in the trailer. It's ten times more exciting! Martin's action scenes are really outstanding, as clean and neat as exploding a Russian spy's head with a bottle of Coke on the Santa Monica Pier!" "Guys, this movie is really awesome! In the long-shot action scenes, Martin's action scenes are so well done. I've never seen anything like it in Hollywood in recent years! The most important point is that no villain dies because of talking too much, and no villain is killed instead of the protagonist after being captured. Whenever Martin takes action, it is clean and neat, and there is no trouble behind it!"

Pablo is just a senior movie fan, not a professional film critic. His writing ability is limited, so he can only express these.

This comment was quickly liked by hundreds of people and was pushed to the top of the comment section!
The film received extremely good reviews at its preview screenings, and theater managers gave it unanimous praise, believing that it was full of highlights and highly commercial.

At the subsequent reception, Philip, the marketing director of Cinemark, specifically sought out Daniel, who was in charge of the promotion and publicity of "John Wick" at Warner Bros.

"I admit that because of the nature of the original film and the R rating, even though the film was very popular, I still underestimated it." Philip will not miss this opportunity to attract traffic. A film like this released in March, the off-season, can fully boost performance.

He thought for a moment and said, "Give me another 300 copies, and they must be in place a week before the release!"

Daniel agreed immediately: "No problem." But he also had conditions: "You have seen the film. Martin's film quality is still so high. There is no need to worry about the business. I require all Cinemark theaters to not reduce the screening of "John Wick" within four weeks!"

Philip has been in the industry for decades and has a very keen sense of the market. He didn't even think about it and said directly, "Sure, Cinemark will definitely not reduce the number of screenings within four weeks!"

Daniel smiled and said, "I'll have someone draw up an agreement right away."

Of course, this kind of thing has to be put on paper.

As soon as Philip left, Gray, the representative of Emperor Cinema, also came over.

He said to Daniel: "You have got another masterpiece this time. Martin's films are indeed a guarantee of quality."

The two are old friends. Daniel laughed and said, "Since I started working with Martin, my job has become much easier. I don't have to think too hard about choosing films. Martin's starring role is a guarantee of success."

Regal and Cinemark are two of the three largest cinema chains in North America. Although the profit point of a cinema comes more from selling merchandise, good films are the key to attracting customers. Gray also said: "For Martin's new film "John Wick", Regal guarantees a 60% screening rate."

Daniel emphasized: "All around."

Gray thought about it and nodded: "Okay." He then said, "Would Warner Bros. sign an exclusive screening agreement with Monarch for the next film starring Martin, which is also the new project directed by Nolan?"

This meant that the film could not be shown in other theaters. Daniel directly offered a sky-high price: "Seven to three splits."

"This is impossible!" Gray almost shouted, and he emphasized: "Don't forget that it is an original science fiction movie!"

Daniel also emphasized: "Please don't forget that it is a science fiction movie starring Martin Davis and directed by Christopher Nolan!"

Of course, the two could not reach an agreement on this exclusive agreement and quickly changed the subject.

But for "John Wick", Emperor Cinemas will provide sufficient resources to support it.

AMC soon notified Daniel and asked for additional copies of the film.

As a matter of course, "John Wick" is scheduled to open in about 3800 theaters in North America, surpassing "The Matrix 2"'s 3603 theaters, and will set a new record for the release of R-rated films.

The latter currently holds the North American opening record for Hollywood R-rated films, which is $9177 million.

This is a sequel movie, an original non-sequel movie, and if it can make over $5000 million in the first weekend, it would be considered a huge hit.

Martin's previous life, Cameron's "Avatar" grossed more than 7700 million US dollars in North America in its first weekend.

In Hollywood, original films are inherently inferior in the eyes of distributors and theater companies.

Immediately, the crew and Martin started intensive pre-screening publicity work, traveling back and forth from North America to Europe.

Roadshows, interviews, talk shows, etc. The promotion of this film does not need to be surprising, it is enough to follow the conventional pattern.

Because Martin almost paid the price of his life for the best publicity.

Warner Bros. deliberately mixed together the video of Martin at the Santa Monica Pier with part of the film's trailer and posted it on the Internet.

Netizens found it very exciting and thought that there was no sense of incongruity when the two were put together.

The topic of "murder caused by dog" is also fermenting, and more and more people are joining the discussion and enjoying the fun of playing with the memes.

ABC's morning flagship show "Good Morning America" ​​specially invited Martin to the live broadcast room as a guest to share the relationship between the protagonist Jonathan and the dog Daisy.

Host Diane Sawyer asked: "In the trailer and other promotional materials released by the crew, you went on a killing spree because of a dog?
"It's not me, it's the film's hero Jonathan!" Martin corrected himself and said specifically, "The dog Daisy was left to Jonathan by his wife Helen before she passed away. Jonathan loved Helen deeply and quit the assassination business for her. Daisy is Jonathan's emotional and spiritual sustenance, and the starting point of his new life."

These are not spoilers, and the film itself is not afraid of spoilers: "Daisy represents Jonathan's normal life, and Daisy's death completely disrupts Jonathan's peaceful life and changes his emotional and mental state. Jonathan picked up a gun and began his journey of revenge for Daisy!"

Time quickly came to late March. After an intensive publicity tour, the main members of the crew gathered in New York to prepare for the premiere of "John Wick: Chapter 11".

(End of this chapter)