Traveling through the Tokyo bubble era

Chapter 950: Will Dentsu turn the tide?

While at the performance venue, Hideki Hanyu listened to the performance by Zhaizhen on stage with Li Zi, and unconsciously recalled the events that had occurred before the performance.

Since I came to see the show at the last minute, I naturally couldn't buy tickets.

However, in order to fulfill the young lady's wish, he had no choice but to call his subordinates to handle it.

Although he managed to get the tickets, the executive from Cloud Music looked at him somewhat strangely when he delivered them.

Who made it possible that the current Chiao Chin is signed with Rock Records?

Who in the music industry doesn't know that with the support of the Yunshang Group, Peng Guohua led a group to leave Rock Records and found Yunhua Records, making them irreconcilable enemies within the industry?

Nowadays, the fact that Hideki Hanyu, the behind-the-scenes boss, suddenly came to watch a performance by a rival singer naturally makes his subordinates wonder if their boss is trying to poach a member from the Rolling Stones.

However, his subordinates felt that Zhaoqin was not a person who would be easy to recruit.

Not to mention that Chyi Yu is a pillar of Rolling Stone Records, some people took it upon themselves to ban Chyi Yu for a while, so the relationship between the two sides was not good to begin with.

Unfortunately, this subordinate had no idea what his boss was thinking.

Hideki Hanyu never even considered poaching someone's talent.

He simply accompanied Li Zi to the performance.

Furthermore, the Yunshang Group has already established a strong presence in Asia and completed its internal circulation platform. Whether there is one more or one less singer, it will not have a significant impact on the Yunshang Group's status or profitability.

However, while looking at the Zhaizhen, he thought of something else.

In another time and space, Zhaizhen will go to the mainland to develop her career next year. Her performance on CCTV will greatly increase her popularity, and she will make a fortune through commercial performances.

Hideki Hanyu didn't seem to care much about making money from Saijin.

However, the success of ZQ in mainland China, and the emergence of a certain female singer this year with her cover album "How Deep Is My Love", prove that the domestic entertainment performance market is gradually maturing.

There's a saying in the entertainment industry today: if you're not popular in the domestic market, you're not truly popular.

Knowing this well, Hideki Yuzuru understood that Cloudwise must also pay attention to the development of the domestic market.

In this day and age, the fastest way to become famous in China is naturally to perform at CCTV.

Singing a song on the Spring Festival Gala is worth more than a lifetime of hard work.

Currently, for various reasons, many artists are unwilling to develop their careers in China, but Hideki Hanyu doesn't care at all.

Furthermore, when it comes to their connection with CCTV, no one overseas can rival Yunshang Group.

Furthermore, other companies might worry that their artists will be blacklisted in mainland China if they perform there.

However, Yunshang Group, backed by Japanese capital, has absolutely nothing to worry about, and those who know, know why.

Therefore, once the external pressure eases slightly, the cloud computing group will begin a major expansion into the mainland market.

As for whether the artists under their management are willing, that's a matter for the subordinates to worry about.

Not to mention that in this day and age, many older generation singers and artists have always been patriotic.

Even if they are unwilling, Hideki Yuzuru has plenty of ways to make them willing.

Although Yunshang Group has always had a good reputation for treating its artists well, it is not a "good old boy" who will do whatever its artists want.

Ultimately, the Yunshang Group is still capital, and it is the ultimate capital in the global entertainment industry.

The gentleness that capital displays is merely a means to make a profit.

Once someone defies the will of capital, they will truly see the fangs of capital.

With that in mind, Hideki Hanyu immediately changed the itinerary for his next inspection tour.

Originally, after finishing his trip to Hong Kong, Hideki Hanyu's next stop was the mainland, and he planned to enter through the Hong Kong border and start his trip from Shenzhen.

But now it seems I need to go to Beijing and talk to CCTV about these things in person beforehand.

Of course, considering that we had already received his travel itinerary notification, the reception and welcome arrangements in Shenzhen were already made. Since the initial itinerary couldn't be changed at the last minute, we could only leave it for last.

As the saying goes, plans can't keep up with changes.

Hideki Hanyu may seem like a hands-off boss, but his work throughout the year is anything but easy. He travels all over the country and is always busy with important matters.

Even if he wanted to find someone else to manage these matters, no one else would be competent.

Even Hirohashi Asako, the most capable partner, couldn't do it.

Given America's connections at the top, no one else could really do anything without him.

Those profit-driven people won't recognize anyone else but him.

Therefore, the seemingly smooth-sailing development of Cloud Systems, Elf Systems, and other companies around the world is actually all thanks to his management and support.

Even if Hideki Hanyu wanted to be idle, he simply couldn't stay idle.

……

And so, after accompanying Li Zi to the performance, Hideki Yuzuru stayed in Hong Kong until July 5th, during which time, in addition to handling work, he also spent time with other beauties.

When the time came to July 6th, which was a Friday, Hideki Hanyu finally entered Shenzhen through the Luohu Port as scheduled.

Upon entering the country, he unsurprisingly received a warm welcome from both the domestic government and the public.

The leaders welcomed them, and numerous media outlets provided full coverage; the scale of the event was no less impressive than that of a visit by a foreign leader.

It's not surprising to think that this kind of treatment is appropriate. Hideki Hanyu is not only the world's richest man and a world-renowned author, but he also controls a media group that can influence world opinion.

Such a person has an immeasurably high value to the domestic "same site".

Moreover, for many years, Hideki Hanyu has insisted on investing in Japan, making him an extremely good "old friend" of the country.

Fortunately, Hideki Hanyu knows what he can and cannot do, and he won't foolishly open his heart just because of how he is treated in China.

After completing the entire drinking and celebration process, Hideki Hanyu checked into the Nankai Hotel, as he always had.

The person in charge of receiving Hideki Hanyu this time was an old acquaintance, Ms. Zhou.

When Hideki Hanyu first came to Shenzhen, he was just a junior employee in the external service department when he was received by the local authorities.

To this day, although the other party is still responsible for receiving Hideki Hanyu, their position has changed to that of a department head.

The rise in their respective statuses also indirectly confirms Hideki Hanyu's "growth".

After exchanging pleasantries and saying goodbye with Hideki Yuzuru at the hotel, Ms. Zhou arranged to accompany him on a tour the next morning before taking her leave.

After Hideki Hanyu entered the room, before his assistant had even finished unpacking his luggage, the hotel receptionist informed him that someone had arrived.

When Hideki Hanyu went downstairs, he saw a beautiful woman wearing a long dress with a prominent bust and a voluptuous figure.

Who else could it be but Lizhi?

This Hong Kong movie star from another time and space has led this time and space down a completely different path because of his appearance.

With his advice and help, the other party interned at Storm Advertising's headquarters in New York and Singapore, and then used the funds he "sponsored" to start a business in a special economic zone in China.

It has to be said that the moment he saw it was Lizhi, Hideki Yuzuru felt a rare pang of guilt for being a scumbag.

Because after Lizhi took the money to develop her career in mainland China, he completely forgot about her.

After all, he had enjoyed too many beauties, and apart from her figure, Lizhi didn't really leave a deep impression on him in any other way.

If we're talking about ambition, then there's one more.

However, for Hideki Hanyu, he doesn't need women to be ambitious or capable, so these advantages are not a plus for a scumbag like him.

Therefore, after a long period of separation, Lizhi was naturally forgotten by the scumbag.

Moreover, that slight sense of guilt is fleeting in the heart of a scumbag.

The thought that Lizhi had suddenly come to him without his knowledge quickly turned Hideki Yuzuru's guilt into resentment.

His tone carried a hint of displeasure as he asked, "Why are you here?"

Sensing the displeasure in Hideki Yuzuru's words, Lizhi couldn't help but feel a pang of sadness.

Although the woman claimed to have gotten involved with Hideki Hanyu for money and resources, it would be a lie to say that she wasn't completely infatuated with such an outstanding man as him.

Lizhi had also fantasized that one day she and Hideki Hanyu would have a future together, and that she would stand beside Hideki Hanyu and become someone that all women in the world would envy.

The woman, still feeling resentful, slowly replied, "I missed you, so when I saw the news report, I came to see you."

Hideki Hanyu seemed to notice the inappropriateness in his tone, and his voice softened as he said gently, "I'm not blaming you, I just wanted to say that you didn't contact me in advance so I could send someone to pick you up."

The moment the scumbag's tone changed, Lizhi's sadness vanished, even though she could guess that Hideki Yuzuru's words were probably just a perfunctory response.

But there was nothing she could do; she willingly let herself be deceived by that scumbag, preferring to believe in the beautiful illusions she had created.

Therefore, the woman immediately stepped forward and said guiltily, "I'm sorry, it was my fault, I should have contacted you beforehand."

The scumbag immediately seized the opportunity, saying, "Alright, I forgive you. It's not convenient to talk here, let's go back to the room first, and we can chat about your business in China." Following this, Hideki Yuzuru took Lizhi back to the room.

Of course, the scumbag claimed he was concerned about Lizhi's business venture.

But when a suckling pig is offered up, a scumbag won't let it go to waste; he'll definitely have a fierce battle after a long separation before getting down to business.

……

While Hideki Hanyu was enjoying a wonderful encounter in Japan, things continued to unfold in Japan.

First, the stock market's "bottoming out and rebound" continues. Before the weekend market closed, the Japanese stock market, which had been falling for more than half a year, began to rebound more than two weeks ago, and the Nikkei index has since risen by more than 20%.

Such an exaggerated increase is not common even during the peak of an economic bubble.

Japanese investors have rekindled their hopes, and both institutions and individuals are flocking back to the stock market, seemingly forgetting the crash of the past six months and the tragedies of those who have lost everything and families because of the stock market.

The only lesson humanity has learned from history is that humanity has never learned from history.

Just as heated as the stock market is the escalating "advertising war."

One side terminates the contract, the other cooperates; one side expands aggressively, the other pretends to be deaf and dumb; they are having a great time fighting.

The sudden attack of the storm advertisement caught Dentsu off guard, putting it at a complete disadvantage in public opinion. Coupled with the continuous and frequent contract terminations, Dentsu was plunged into a "dying" predicament.

However, Dentsu had a monopoly for many years and was backed by a complex network of interests. Even though it seemed to be beaten without any power to fight back, it was somehow able to survive despite its injuries.

And on Friday, after a week of preparation, Dentsu finally pushed out a scapegoat.

Seemingly in an effort to reverse the negative public opinion situation and quell public anger, Dentsu has once again scapegoated four of its top executives.

Among them is the instigator of the case of the female intern who committed suicide by jumping off a building after being humiliated, as featured in the documentary by Yunshang Satellite TV.

The four admitted their mistakes at a press conference, and were then taken away by the PC for investigation in front of everyone. Their performance was incredibly convincing.

After the scapegoat was taken away, the president of Dentsu and other important executives even performed a humiliating dogeza (a deep bow) in front of a group of media outlets to apologize, demonstrating their utmost sincerity.

This is a kind of Japanese tradition.

In any case, no matter what mistake was made, as long as one publicly bows and apologizes, everything will be forgiven and the past will be forgiven.

However, watching the performance of Dentsu executives on television, Shota Yoshioka, the implementer of the "first-mover advantage" plan, showed disdain.

Do you really think that's enough?

Upon hearing this, the subordinate next to him immediately asked, "President Yoshioka, what should we do next?"

Shota Yoshioka said, "It's not about what we do, but what Dentsu plans to do. Calming public opinion is just the first step. Dentsu has follow-up plans, and we'll just wait and see."

The subordinates were not surprised at all when they heard Yoshioka Shota so confident about Dentsu's plan.

Because he knew very well that Storm Advertising, which had been prepared for this, had planted spies within Dentsu long ago, and Storm Advertising actually knew about many of their seemingly secretive operations even earlier than the media.

But the subordinate still asked professionally, "Are we really not going to do anything?"

Shota Yoshioka replied, "Of course not. Dentsu has so many scandals, and they think they can quell it by throwing out four scapegoats? They're being naive."

Therefore, we must continue to release damaging information, keep the media attacks going, and intensify our protests. They want to quell public opinion with a scapegoat, but I will not let them succeed.

The subordinate then asked, "What happens after Dentsu implements its next plan?"

Shota Yoshioka smiled. "Then it's naturally the final battle!"

……

Saturday, July 7, 1990.

in the country, this day is the Lesser Heat solar term, while in Tokyo, which is in the middle of the rainy season, it is raining continuously.

The sky was overcast and the rain was continuous; the terrible weather seemed to foreshadow something big that was going to happen today.

With the stock market closed, the media focused all their attention over the weekend on the ongoing advertising war.

Although Dentsu has found a scapegoat, the attacks in the media have not stopped.

Even in the heavy rain, protests demanding severe punishment for Dentsu continued in many locations outside Tokyo.

Just when everyone thought that the next battle between Storm Advertising and Dentsu would still revolve around public opinion, a new force unexpectedly joined the "battle".

TV Asahi and TBS, two of the five major Japanese commercial television stations, ranked fourth and second in viewership and market share, suddenly announced that they and all local television networks will continue to fulfill their advertising slot contracts with Dentsu and will renew them ahead of schedule. They also emphasized that they will not cooperate with advertising companies other than Dentsu.

The sudden statements from the two television stations have caused quite a stir.

Because everyone understands that, due to the unique nature of the Japanese advertising industry, the most important battlefield of this advertising war is actually on the five major private television stations.

However, the five major civilian television stations have remained silent, which has led to a misunderstanding that they do not want to participate in this advertising war and are only waiting for the final winner to emerge before cooperating with the victor.

But now, TV Asahi and TBS have directly sided with Dentsu, undoubtedly helping Dentsu, which is in a disadvantageous position, and dealing a heavy blow to Storm Advertising.

In an instant, everyone felt that Dentsu, which was originally "on the verge of death," had even turned the tables and gained a decisive advantage.

This is why television stations are so important in this day and age.

In this era without the internet, the emergence of television not only completely reshaped the film industry but also fundamentally reshaped the medium of advertising.

The dominant position of television stations was unparalleled in later generations.

Following statements from TV Asahi and TBS, TVNippon also announced that it would not suspend its cooperation with Dentsu.

Everyone could see that the Japanese television station was clearly being opportunistic, only saying that it would not stop cooperating with Dentsu, but remaining silent on other matters.

Even so, that's enough.

Sometimes, not betraying someone is a form of support.

With three of the five major commercial television stations siding with Dentsu, everyone was eager to see how the storm advertisement would react, as well as how the other television stations would respond.

As for Yunshang Satellite TV, which belongs to the Yunshang Group, no one paid any attention to it.

As a pay-TV station, Cloud Satellite TV, like NHK, does not directly broadcast any commercial advertisements, except for public service announcements and certain program sponsorships.

Therefore, cloud-based satellite TV is not important to advertising companies.

However, by Sunday, all that came to everyone was TV Tokyo's announcement of neutrality and Fuji TV's ambiguous stance, which was not in a hurry to make a statement, thanks to the public relations efforts of the Cloud Alliance.

Under these circumstances, several TV station insiders suddenly revealed that during the recording of programs on the three TV stations that had announced their support for Dentsu, all the artists from the Cloud Entertainment Group suddenly withdrew and canceled their cooperation.

Soon after, people discovered that none of the Cloud Entertainment artists who were originally scheduled to appear in the programs broadcast by these three TV stations showed up.

Some shows featuring artists from the Yunshang Group were even canceled at the last minute.

Then everyone realized that this was the Cloud Group personally taking action and starting a war with the three TV stations that were aligned with Dentsu.

Given the current size of the Cloud Platform, if it were to actually go to war with a television station, the losses to that station would be considerable.

However, from the outside perspective, this approach by the cloud computing group is considered irrational.

In the short term, the TV station is the one that suffers from the conflict between the two sides.

However, if we extend the timeline, the cloud-based system will ultimately suffer greater losses.

Therefore, from the outside perspective, Cloud Entertainment's actions are actually a helpless move because it has no other choice but to act against the TV station.

If the fight continues, Cloud Entertainment will be the first to give in.

Next, if Fuji Television, which has an ambiguous stance, also declares its support for Dentsu, then TV Tokyo, which is at the bottom of the rankings, will also be unable to remain neutral.

Without the support of the five major civilian broadcasting stations, even if the Yunshang Group can barely maintain its business by relying on Yunshang Satellite TV, its scale will shrink drastically, and it will be difficult to maintain its dominant position.

By then, Storm Advertising, backed by Cloud Platform, would naturally be unable to win the advertising war against Dentsu.

Taking all this into account, Dentsu, which was initially seen as having fallen behind in the advertising war, has surprisingly regained the upper hand in a short period of time.

Meanwhile, some companies that were planning to cancel their partnership with Dentsu and switch to Storm Advertising have fallen into hesitation again.

After all, for these companies, Dentsu's public relations crisis was not an insurmountable problem, nor was it a crucial factor in their decision to choose Dentsu.

However, they must consider the support from Japan's five major private television stations.

No matter how good the reputation of a storm advertisement is, it has no value to the brand without television media as a distribution platform.

Just as the advertising war took a dramatic turn, and Dentsu, which was at a disadvantage, seemed poised to turn the tide thanks to the support of the television station, the day came to Monday, July 9th.

The Japanese stock market, which has rebounded from its lows, has reopened.

At the Tokyo Stock Exchange, staff were busy at work.

Suddenly, a newcomer pointed to the data he had just received and asked the person next to him in a puzzled tone.

"Senior, the trading volume here seems a bit strange?"

(End of this chapter)