Traveling through the Tokyo bubble era

Chapter 890 PlaySystem 2!

In Hideki Hanyu's original conception, the media conference of Einstein Entertainment at this E3 exhibition was intended to be fully introduced by Satoru Iwata.

But as soon as he put forward this idea, it was opposed by a number of senior executives of Elf Entertainment, including Satoru Iwata.

Because in the eyes of all the senior executives of Elf Entertainment, the second-generation PS console was proposed three years ago, and the design concept, preliminary preparations, and formal entry into the research and development stage were all personally promoted and guided by President Hideki Hanyu.

Especially the investment in R&D. Without the support of Hideki Hanyu, it would be impossible for a company to spend such a huge amount of money and persist for such a long time to complete it.

Therefore, at this year's E3 exhibition, when the PS console is about to announce the historical moment to everyone, only Hideki Hanyu is most qualified to stand on the stage.

Unable to refuse the kind offer, Hanyu Hideki had no choice but to agree.

But in the end he still brought Iwata along.

After all, no matter how good a stand-up comedy is, it is not as interesting as a two-person comedy.

Amid intensive preparations, staff from the E3 exhibition organizer soon came to remind Elf Entertainment that the media and audience at the main booth had already entered and they could go to the main booth and wait.

Before Hideki Hanyu set off with the Elf Entertainment group, he naturally did not forget to bring along Michael Clayton who came to join in the fun, as well as Akina Nakamori and the Little Elf who came specially to see Hideki Hanyu's heroic performance on stage.

As for how the scumbag explained that he stood up her last night and did not return to the hotel all night, he of course used work as an excuse.

Isn't it normal for Hideki Hanyu to ignore his romantic interests at such an important moment for Elf Entertainment?

……

April 27th, 9:00 AM

As the president of the American Video Game Software Association walked onto the main stage and announced the official start of the sixth E3 exhibition, the gaming event that has attracted much attention from players and media around the world officially kicked off.

Next, the president gave a speech summarizing the past, looking forward to the future, and making progress. He made the media, dealer representatives, and the lucky audience in the audience impatient.

After all, the biggest purpose of everyone sitting here today is only one, and that is to watch the media conferences of major manufacturers and listen to them introduce their new products and new games.

Among them, the one that everyone is most looking forward to is of course Elf Entertainment.

Although Sony, which has entered the electronic game industry with great force, has released news after its collaboration with Nintendo, it has stated that there will be epoch-making new products released at this year's E3 exhibition.

Then it was reported by many media outlets, which also aroused the curiosity of players.

But the problem is, no matter how powerful Sony is, in the field of electronic games, Elf Entertainment is the only overlord, and Sony, a newcomer, has almost no comparison.

And Sony has only just released some news.

However, there were rumors a few years ago that Elf Entertainment was already developing new products that would revolutionize the industry.

Especially at last year's E3 exhibition, Satoru Iwata even showed the appearance of the prototype.

Everyone knows that Genie Entertainment, which already dominates the home console market, is still not satisfied and is still developing the next generation of console products.

This appetite has been whetted for several years, which is nothing compared to Sony's just some rumors.

Of course, those who are looking forward to the appearance of Elf Entertainment are not just the media, distributors, and game enthusiasts.

For example, next to the media area, sitting in the first row were the president of Sony Interactive Entertainment, Ken Kutaragi, and Nintendo of North America president Minoru Arakawa, whom Hideki Hanyu had just met yesterday.

As two companies that want to overthrow Elf Entertainment, they naturally care more than anyone else about Elf Entertainment's new product that has been brewing for a long time.

In the entire electronic game industry, it is naturally not just Sony and Nintendo that want to overthrow Elf Entertainment.

Just two seats away from the other two was Sega's president, Hayao Nakayama.

In the past, Sega relied on being the first to open up the emerging markets, and when faced with the rise of Pokemon Entertainment, its life was even better than Nintendo's.

But the problem is that Elf Entertainment did not compete with Sega at the beginning because it had not yet established a firm foothold in Europe, America, and some major markets in Asia.

However, as Elf Entertainment has consolidated its dominant position in major markets over the past two years and its position in major markets has become unshakable, its tentacles have naturally begun to spread to emerging markets.

For example, Nakamori Akina's sister's boyfriend, Roguli, became the distribution agent of Elf Entertainment in Brazil, which is one of the steps for Elf Entertainment to enter these markets.

In the past, when Elves Entertainment did not compete in emerging markets, Sega naturally lived a comfortable life.

But when Elf Entertainment really came, Sega immediately knew what the wolf was coming for.

Excellent products and games, strong capital expansion capabilities, and the Game Base media that followed closely behind Elf Entertainment have not only continuously squeezed Sega's market share, but have also even taken away its voice.

Originally, Sega held a game exhibition in South America imitating the Tokyo Electric Show and the E3 Expo, and it seemed to be on the right track.

But once the game base came into being, it immediately joined forces with overseas and local media, and re-established the stage last year to organize a "South American Electronic Entertainment Carnival", which completely stole the limelight from the game exhibition held by Sega.

Sega's exhibition was held in May, and the Game Base's "South American Electronic Entertainment Carnival" was also held in May, pursuing Sega relentlessly.

Sega would really like to compete, but the problem is that when Elf Entertainment comes, it also brings a large number of game developers to the platform.

On one side, there are hundreds of flowers blooming and a splendid scene.

On one side, you are fighting alone.

In this situation, even if Sega did not want to admit defeat, it was powerless.

Seeing that Elf Entertainment had taken over Nintendo's headquarters and was now turning around to deal with Sega, Sega had no choice but to be anxious.

After all, if the emerging markets are lost, Sega can only share some of the leftovers left by Elves Entertainment in other regions.

How could the arrogant Nakayama Hayao accept this result?

However, Nakayama Hayao, Sony, Nintendo, and other companies in the industry all understood that the trend of elf entertainment on 16-bit home consoles was inevitable.

The mature platform has attracted a large number of third-party game developers to join, forming a mature ecosystem. It is impossible for their MD consoles and SFC consoles to shake it.

If they want to defeat Elf Entertainment and overthrow it from its dominant position, they can only innovate and compete on the next generation of consoles in the future.

Just like when Elf Entertainment defeated Nintendo's FC console with a 16-bit machine.

So at this year's E3 exhibition, Sony and Nintendo brought their new products, and Sega also prepared a secret weapon.

But for the time being, the initiative is still in the hands of Elf Entertainment.

Because at this time, Elf Entertainment’s advantage is really too great.

Over the past few years, game developers, distributors, and game enthusiasts have become accustomed to the ecosystem of Elf Entertainment and have become dependent on its products and the platform it has built.

If you want to defeat Elf Entertainment, Elf Entertainment must make a mistake first.

Once Elf Entertainment's new products fail to judge the direction of market development and fail to satisfy game enthusiasts, their opportunity will come.

After all, whether it is Sony or Sega, they naturally believe that their products are the best, most in line with the development of the times, and will definitely succeed.

With this mentality, the people in the audience, with their own thoughts, finally waited for the president of the American Electronic Game Software Association to finish his speech.

Along with the introduction of the host, a Poké Ball logo with simple lines appeared on the projection screen on the stage.

The mere appearance of a LOGO caused all the game enthusiasts at the scene to burst into deafening cheers.

Because this is exactly the LOGO of Elf Entertainment.

The heartfelt admiration and love made ambitious people like Kutaragi Ken, Arakawa Minoru, and Nakayama Hayao change their expressions.

The consumer base of Elf Entertainment is simply too strong.

At today's media conference, unless Elf Entertainment suffers a major setback, it will be extremely difficult for them to win.

And even if Elf Entertainment made a mistake, it would cost them a lot to dethrone Elf Entertainment.

Elf Entertainment... no, it should be said that it was Hideki Hanyu who founded Elf Entertainment and created such a profound foundation for Elf Entertainment.

Amid the cheers of the audience and the host's introduction, a person walked onto the stage, smiling and waving to the audience.

The person who came up was the president of Elf Entertainment.

Satoru Iwata.

"Thank you, host."

Iwata thanked the host first, then waved to the audience, "Good morning to all the friends who came to attend the Elf Entertainment media conference."

Then, the cheers from the audience became louder.

Iwata Satoru on the stage waited for a moment, waiting for the cheers to subside a little, before continuing the topic.

“At this time last year in San Francisco on the West Coast, I made a promise to all players who liked Elf Entertainment.

I think everyone knows what that promise is..."

When Iwata Satoshi said this, someone in the audience suddenly shouted.

"New console!"

Then, a group of people shouted in unison.

"New console! New console!"

Iwata pretended to be helpless and pressed his hand, which made the scene quiet down a little, and then he continued speaking.

“Today, I am here to fulfill my promise.

But before that, please let us welcome someone to the stage with the warmest applause.

He is the founder of Elf Entertainment!
Mr. Hanyu Hideki!"

boom!
As soon as Iwata's last name came out, the scene was completely in an uproar.

As the founder of Elf Entertainment and the producer of many classic games, Hideki Hanyu definitely has a transcendent status in the hearts of game lovers.

The most important thing is that Hideki Hanyu, who has not attended any public events of Elves Entertainment for many years, actually appeared at the main booth of this year's E3 exhibition.

That has indirectly indicated that the product that Elf Entertainment is going to announce today will definitely be a crucial strategic product.

Amidst even crazier cheers and applause than before, Hanyu Hideki, wearing gold-rimmed glasses, walked onto the stage.

However, the style he wore was not the most common suit.

Instead, it is the most common POLO shirt in Silicon Valley, paired with casual pants and flat shoes.

With outstanding appearance and youthful look, he looks just like any other student in university.

As soon as this look, specially prepared for the media conference, came out, Hideki Hanyu's temperament immediately became more friendly and directly shortened the distance between him and the people in the audience.

As the audience looked at Hanyu Hideki like this, the cheers suddenly became louder.

Many people feel that the Hideki Hanyu in front of them seems to be the same person who shouted "Life goes on, games don't stop" when he announced the PS console to everyone at the E3 exhibition many years ago.

Time seems to have forgotten Hideki Hanyu and has not left any trace on him.

"Good morning, everyone at E3."

Just a greeting and the audience responded and cheered again, which shows everyone's love for Hideki Hanyu, the legendary game producer.

Hanyu Hideki waved his hand and said, "Thank you for your support. I know what you want. I have already prepared the commemorative badge."

As he spoke, Hideki Hanyu took out a badge and pinned it on his chest. It was the commemorative badge that Elf Entertainment prepared for this year's E3 exhibition.

From the time when Hideki Hanyu first proposed the commemorative badge to now, this small souvenir has become the only item in the Elf Entertainment peripheral system that is not sold publicly but is the most expensive.

Of course, these badges do not bring any economic benefits to Elf Entertainment.

Because the positive impact it brings far exceeds its economic value.

Brand recognition, fan stickiness, unparalleled commemorative significance, and the brand influence it brings to Elf Entertainment are all things that cannot be bought with money.

However, although everyone wanted the commemorative badge, at this moment, what the audience wanted to see more was Elf Entertainment’s new product.

So when Hanyu Hideki said this obviously evasive statement and deliberately took out the badge to show off, he immediately caused laughter from the audience.

At this point, Hideki Hanyu's appearance was a complete success.

Seeing that the atmosphere was right, Hanyu Hideki turned to ask Iwata Satoshi.

"President Iwata, what do you think of Elf Entertainment's PlayStation console? What do you think of our games?"

Iwata, who was asked, thought for a moment, then looked at the audience and said, "It's not fair for me to answer this question. I think it's better to let people who like Elf Entertainment comment on it."

As soon as Iwata's voice fell, a variety of responses immediately rang out from the audience.

Although not unified, they have only one overall meaning.

That's good, that's excellent.

After hearing these answers, Hanyu Hideki continued to ask Iwata Satoshi.

"President Iwata, since everyone likes our PlayStation console and our games so much, then we don't have to do anything and will always be loved by everyone and maintain the market for Elf Entertainment forever."

Iwata shook his head and replied, "Only if we do more and better can people who like Elf Entertainment like it more."

"Yes, if we want people who like Elf Entertainment to like it more, we must do more and do it better."

Hanyu Hideki spoke slowly, and his voice was no longer as relaxed as before, and gradually became serious.

“Many people told me that Elf Entertainment is already strong enough, and we don’t need to push ourselves too hard, we can just relax.

Even when I proposed to develop new products, some people told me that our products were obviously the most popular in the market, and that Elf Entertainment was spending time, effort and money to develop new products, which was not a blow to its competitors, but a blow to itself.

I remember that this was my answer.

I say, have you forgotten what the philosophy of Elf Entertainment is?
Life goes on, and games never stop.

If we want to bring unlimited happiness to players through games, we must constantly pursue the best and most excellent products.

If Elf Entertainment does not even have the courage to subvert itself and always only considers its own gains and losses, then Elf Entertainment does not deserve to be liked by those who like it.

It is precisely because of this philosophy that Elf Entertainment has achieved its current success.

That’s how I got the product I’m going to announce to you today.”

Having said this, Hanyu Hideki suddenly pointed to the center of the main booth behind him.

Following the direction of Hideki Hanyu's finger, everyone discovered that a small platform had risen there at some point.

Just on the small platform, there is a small white "box", and there are two sci-fi handles on both sides of the box.

"Next, please allow me to introduce to you the second generation of home game consoles from Elf Entertainment.

PlaySystem 2! "

(End of this chapter)