Traveling through the Tokyo bubble era

Chapter 412 Marketing from the outside in

This time, Hanyu Hideki bought a total of three properties on Baijianshi Road.

They are No. , No. , and No. .

All of them are houses worth one billion Hong Kong dollars in the future.

Although No. they looked at first was not the largest, it was the most luxurious.

The three-story European-style building has large green areas and spray-painted designs in front of the house. In addition to various green areas, there is also a private swimming pool behind the house.

The interior of the house is splendidly decorated, and the furniture is brand new. There is no problem in moving in directly.

However, after seeing it, Hideki Hanyu had no intention of living there by himself.

I also feel that it is not suitable as a rehearsal space for the beyond band.

Because the house is so close to the surrounding neighbors, privacy is not very good.

As for the Beyond band, they were rehearsing in Sham Shui Wat, and at most the grandmother next door would curse a few times.

But if we rehearse here and disturb the neighbors who are either rich or expensive, I'm afraid it's Xiangjiang PC who will come to our door.

Driving back in the opposite direction, they next looked at No. .

A similar style bungalow to No. , but the land area is larger than No. .

The entire land is shaped into a long and narrow triangle, with the house at the main end and the rest being a beautiful green courtyard and an outdoor swimming pool hidden in the courtyard.

This house is fine for living in and rehearsing for the Beyond band, because the house is surrounded by roads on three sides and will not easily disturb the neighbors.

But when he finished watching Bai Jianshi's last set No. .

But I feel that this is the most suitable place for the beyond band to rehearse.

In terms of land area, this property is larger than No. .

As for the house, although there is no greenery and it is still a simple two-story bungalow, the first floor is very open and spacious because of its frame structure. It is enough to host dozens of fans for performances, let alone a rehearsal venue.

In terms of location, it is backed by a mountainside and far away from the neighbors on both sides, so you can't disturb it even if you want to.

Standing in the yard No. , which is covered with sparse weeds and looks like they haven’t been cleaned up for a long time.

Hanyu Hideki directly asked Huang Jiaju and others, "I think this house will be very good for you to rehearse."

"Is this...is this okay?" Huang Jiaju said in disbelief.

This is Bai Jianshidao's house.

They are all places where rich people or powerful people in Xiangjiang live.

The annual rent is higher than the annual signing fees for all four of them.

Hideki Hanyu actually gave them the rehearsal space directly.

Looking at the entire Xiangjiang music circle, I'm afraid it's just a scorpion, and it's the only one.

Even Alan Tam and Xu Guanjie don't necessarily have the luxury of a place where they practice singing.

"of course can."

After Hanyu Hideki finished speaking, he stretched out his hand to touch his chin and looked at the simple two-story bungalow in the yard.

“If the first floor is slightly renovated and some recording equipment is added, not only can we rehearse on weekdays, but we can also record demos on the spot, saving us from traveling back and forth to the record company.

There are many rooms on the second floor. If you are willing, you can live in them in the future, which will be convenient for rehearsals. "

"Haha... Sir, you are really thoughtful." Huang Jiaju could only say this.

He has gradually felt that in the past, the luxury house that was unattainable in his eyes may be just an ordinary house in the heart of his boss.

After all, being able to buy three properties in Baijianshi Road at one go is beyond the reach of ordinary wealthy people.

"Then it's decided. I'm going to look at other properties next. You guys should think carefully about how to design and decorate this house here. I'll arrange for the decorator to connect with you later."

Hideki Hanyu made the final arrangements.

For Huang Jiaju and others, it is quite a luxury to give them such a house to practice and live in.

But in Hanyu Hideki's view, helping the Beyond band create a good rehearsal environment, allowing them to write more and better songs, and thereby creating more income than renting out a house.

Besides, if the band beyond becomes popular.

As the place where they first trained, recorded, and lived, this house can be turned into a band museum, allowing fans to visit and browse, sell peripherals, etc. How can the income created be less than the rent?

Therefore, now giving the house to the beyond band for rehearsal seems to be losing money.

But in the long run, not only will it bring him closer to Beyond, but he will definitely not lose money.

When Huang Jiaju and others saw that Hanyu Hideki had made the decision, they only readily agreed and gave sincere thanks.

"Thank you sir."

"Oh, by the way, will it be okay for you to go back later?" Hanyu Hideki asked with concern.

"No problem, we can just walk to the street corner and take the minibus." Huang Jiaju replied.

"In this way, when you formally sign the contract, let the company arrange a nanny car for you. There are many of you, plus musical instruments and so on. It will be inconvenient to travel without a car."

Hideki Hanyu made a decision immediately.

How much does it cost to equip Beyond with a nanny car?

And the people's hearts won over cannot be exchanged for money.

"Thank you sir." Beyond thanked them again.

When Hideki Hanyu left with the others, Beyond and others looked at the house keys in their hands and looked at each other, really not knowing what to say.

Finally, Ye Shirong was the first to speak, "Our boss is really a good person."

"Bai Jianshidao's mansion will be used as a rehearsal room for us, and transportation will be arranged upon signing the contract. There is no better boss in the whole of Hong Kong." Huang Guanzhong agreed.

"It's so good that I want to sign with his record company for a few more years." Huang Jiaqiang sighed.

"Six years is not a short time, but if you stay comfortable, you can renew the contract in advance and get another signing fee."

As the agent, Chen Jiantian heard this and hurriedly persuaded several people.

After all, these people are all young and loyal, and it would be bad if Hanyu Hideki treats them like a corporal for a few more years.

Upon hearing this, Huang Jiaqiang asked curiously, "Can I also get a signing fee if I renew the contract in advance? How much can I get?"

Chen Jiantian said, "Of course, but how much you can get depends on your record sales."

……

At the same time, the Mercedes-Benz G was already far away from Bai Jianshi Road and headed for Deep Water Bay.

Hideki Hanyu, who was driving, let Masaho Kobayashi take the co-pilot position.

Guan Mei and Zhang Yan, who failed to compete for the co-pilot position, were sitting at opposite ends of the second row of seats, each tilting their heads to one side, as if they were paying no attention to the other.

Hideki Hanyu didn't care at all about the state of the women.

While he was concentrating on driving, he also communicated with Masao Kobayashi.

At this time, Kobayashi Masako was sighing, "The president really values ​​this newly signed band."

Hideki Hanyu replied casually, "I just like their songs."

"I just listened to their album on my Walkman, and I felt..."

Kobayashi Masako tilted his neck, as if he didn't know what to say.

The main reason is that Hanyu Hideki seems to appreciate this band very much. He said some things out of fear that the president would be unhappy.

Hanyu Hideki noticed Kobayashi's dilemma and said directly, "If you have any ideas, just tell me."

“Then…then I’ll say it.

Just listening to this album, the music and arrangement are a bit thin and crude, the style is too niche, and there is no balance between the market and my own style.

Their composition and performance level may be pretty good in Hong Kong, but looking at Asia as a whole, even if compared to the creators of President Nagato's MF Records, there are some... shortcomings.

In my opinion, if they maintain this style and level of debut, their sales may not be ideal. "

Kobayashi Masajo just said that it was not enough, and he made a very polite comment after considering Hanyu Hideki's attitude.

Next to him, Hideki Hanyu was speechless when he heard Masaho Kobayashi compare the band beyond with Daiyuki Nagato's MF record.

I was thinking why don't you just compare Beyond with the Beatles.

Nagato Daiyuki's MF records seem a bit inconspicuous now.

But those talents under the other party, in another time and space, dominated the neon music scene for most of the s.

Tetsuro Oda, Seiichiro Kuribayashi, Masao Akashi, and other ace producers such as Tokuko Miura and Kisaburo Suzuki who have close cooperation relationships.

What is made of these?

It’s WANDS led by Noboru Uesugi, ZARD led by Izumi’s sister, Daikoku Moki, and Mai Kuraki in the later period.

Coupled with Takahiro Matsumoto, who is already looking for teammates, the super group B'z will soon start forming.

Although Hideki Hanyu likes the band Beyond, he cannot say against his will that Beyond is better than these people.

Even when Beyond was at its most popular, record sales were not high.

Compared with creative ability and musical literacy, Xiangjiang is not even as good as Wanwan. It is not easy for Beyond to grow up by relying on wild methods.

In terms of playing ability, except for Huang Jiaju, the other three people who are now beyond... don't mention it.

But even Wong Ka Kui can hardly compare with Matsumoto Takahiro now.

After all, Takahiro Matsumoto is the guitar master who made Gibson launch a co-branded guitar and was widely recognized.

However, Hideki Hanyu also understands that Masaho Kobayashi, as the main person in charge of Yunshang Music (Hong Kong), is only objectively evaluating Beyond.

If he hadn't expressed his love for Beyond, Kobayashi Masaaki might have said something even more rude.

As for what Kobayashi Masako finally said, that he was not optimistic about the sales of the Beyond band, he was not wrong in fact.

However, Hanyu Hideki dared to sign beyond, so he naturally had his own ideas.

Although he said he would not care about the Beyond band.

But he had already thought about everything silently.

Thinking of this, Hanyu Hideki gave instructions to Kobayashi Masako while driving.

"Kobayashi-san, as a record company, we are of course obliged to help signed singers grow, so please help Beyond handle the visa procedures. When I return to Neon, I will take them with me and let them have a good time with Nagato-san. Study it.”

Although Nagato Daiyuki was often criticized by fans in later generations.

But what I have to admit is that this guy is definitely a top figure in terms of training the band and grasping the balance between market and style.

"But……"

Kobayashi Masako wants to say that even if he does this, it may not be able to increase beyond’s market sales.

However, Hanyu Hideki seemed to have guessed what Kobayashi Masako wanted to say. Without waiting for the other party to finish speaking, he interrupted in advance, "Xiao Lin-san, the singer signed the record company, not just for us to say that your music will definitely not sell well.

Isn’t it our job to carry forward their characteristics, avoid their shortcomings, amplify their advantages, and use unique marketing methods to help them succeed? "

As soon as Hanyu Hideki said this, Kobayashi Masao immediately understood that he, the president, must have already had a marketing method for the beyond band in his mind.

From the ancestral girl group 'Genki Shoujo', to Shingo Kazami who specializes in break dancing, to the 'MAKE-UP Band' whose manga theme song became a hit, to the rebellious visual kei line 'Children of the Sun', to the recent hit with their manga-adapted TV series "F4" combination.

Each successful case fully proves that Hideki Hanyu is definitely the top marketing master in the entertainment industry.

Therefore, when Hideki Hanyu showed that he had marketing ideas for the beyond band, Kobayashi Masaho was only filled with curiosity and expectation.

After all, even the top management of Yunshang Entertainment headquarters would be jealous of this opportunity to learn from Hideki Hanyu.

Under the watchful eye of Masaho Kobayashi, Hideki Hanyu expressed his thoughts.

"If we want the beyond band to succeed in Hong Kong and even other regions, in addition to themselves, what we have to do is marketing and publicity from the outside in."

"From the outside to the inside?" Xiao Linzhengzhang was a little confused.

“It’s very simple. During the period when the band Beyond was studying in Neon, they helped them arrange for popular singers and bands to be the opening guests.

Then after the performance, find the media to interview the singers and bands who hosted the performance, say hello in advance, and ask them to praise the beyond band.

Whether it is print media or TV interviews, they all screen and edit them for me to send back to Hong Kong and other Asian markets for continuous publicity and broadcast.

Then contact our cooperative record companies in Europe and the United States and continue to ask them to provide support for popular singers or bands in Europe and the United States.

Even if you can't do a warm-up, you can still find a way to get them to say a few nice comments, even if they are taken out of context, and then continue to send the report back.

During this period, Yunshang Music Headquarters helped them carefully create an EP. Remember to control the scope of distribution and don’t care about sales. That’s not what I want.

Junichi Mizukura is cooperating with cloud satellite TV and major music organizations in Asia to organize the first ‘Asian Music Awards’.

I asked him to find a way to add a temporary award such as 'Asian Pioneer Band' or 'Asian Newcomer Band', and then award it directly to the beyond band.

By the way, take a look at the awards that can be bought with money during the European and American awards season, and try to find a way to win the beyond band. It doesn't matter the influence or size, as long as it is an award.

After all, with today's information model, as long as we boast enough in Asia, no one will know the real situation.

Throughout the process, the Beyond band must maintain a sense of mystery and create an image of themselves as a capable group recognized by overseas music circles. "

At this point, Hanyu Hideki asked Kobayashi Masao, "What should I do in the end? I don't need to teach you in detail."

"No... no need!" Xiao Linzhengzhang nodded repeatedly.

Hanyu Hideki's method of "exporting to domestic sales" is no longer a secret in the Chinese entertainment industry in later generations.

Not only is it a bad show in the industry, but even the people who like it have long been tired of watching it.

But in this day and age, a series of combination punches still sounds very bluffing.

At least Kobayashi Masako feels that his president's marketing ideas are simply amazing.

If you really follow everything Hanyu Hideki said, the rest will just go along with the flow.

The beyond band, which has been full of mystery and gimmicks in Hong Kong and even other Asian markets, has returned with praise and awards from the overseas music industry.

No need to guess how much attention it will attract.

Seeing that Kobayashi Masako expressed that he understood, Hanyu Hideki stopped saying more and just warned.

"Assign someone to take charge of this matter. Make a simple plan first. If you have anything you don't understand, please contact me at any time. If you need cooperation from the headquarters, please tell me in advance."

"I understand, President."

After Kobayashi Masako agreed, he thought about asking Hanyu Hideki to give some more advice.

"President, in addition to the Beyond Band, do you have anything else you would like to advise on Yunshang Music's local business expansion in Asia?"

Hideki Hanyu asked, "Who is now in charge of Yunshang Music's business in Wanwan and Southeast Asia?"

Masaho Kobayashi replied, "Except for Xiangjiang, we don't have much local business in other parts of Asia. I am basically in charge of it, and the people who are in charge locally are all deputies."

After hearing what Kobayashi Masako said, Hanyu Hideki thought for a moment and said, "I think the business development in Asia is too conservative."

"keep?"

Kobayashi Masako thought to himself, are we still conservative?

Zhan Guorong had just been offered a signing fee of million, and Chen Baiqiang's was not much less. Although it was shared by Pan Disheng, Yunshang Music (Xiangjiang), as the major shareholder, also paid the lion's share.

"Yes, it's just too conservative." Hanyu Hideki confirmed.

He could naturally guess that Kobayashi Masako was thinking about the signing fee of more than million.

But what Kobayashi Masako didn't know was that the Xiangjiang and Wanwan music circles were actually on the eve of taking off.

Nowadays, top-level singers are considered successful if they sell one or two million records.

Compared to Neon where a single single can easily sell hundreds of thousands or millions of sales, there is really a huge gap.

But then, the entire East Asian record market showed explosive growth, and the sales of leading singers were once comparable to Neon.

Although the peak comes and goes quickly.

But the brilliance cannot be denied.

Although he has been emphasizing that the development of Yunshang Music in East Asia should be bolder.

But after all, his subordinates were not as foresight as him, so even if Leslie Cheung's signing fee expired, it was still his decision.

Thinking of this, Hideki Hanyu said to Masao Kobayashi, "I will give you two ways to develop Yunshang Music in the East Asian market."

"President, please speak." Xiao Linzhengzhang listened attentively.

Hanyu Hideki asked, "Do you know Zhou Fang-san from the combustion department?"

Kobayashi Masako replied, "Of course I know him."

"In the eyes of outsiders, the development of the Burning Department of Zhou Fangsang's gang relies on some ulterior means. But as an insider, you should know that Zhou Fangsang's most advantageous weapon is to use the benefits to seduce others' core figures to be independent. .

Whether it is a producer or an agent, he will not take these people under his wing, but will use channels and funds to help these people start their own businesses and indirectly grow the Burning System. "

After Hanyu Hideki finished speaking, Kobayashi Masako immediately said, "What the president means is that we are also looking for those who are ambitious and capable to support us."

“It’s not enough to be ambitious and capable, you also need to have certain qualifications and connections. This kind of person is the most unwilling to be inferior to others.

You can ask the responsible persons from various places to make a list after investigation, and then test them one by one. It doesn't matter if they don't succeed, but as long as one succeeds, it is possible that more than one person will be brought. "

Having said this, Hanyu Hideki started talking about the second method.

"That is to dig out those newcomers with potential. I will give you a list next. You can give these people a try. As long as you are willing to change jobs, the signing fee and royalties are all easily negotiable."

When it came to the East Asian market, Hanyu Hideki no longer had as many worries as neon.

Now that everyone is cheap, it's time to swing the hoe vigorously.

Others will not say it, but take Jacky Cheung, who has just debuted for a year, as an example. Although the other party is only slightly famous, he must really be willing to perform dance exercises.

Hideki Hanyu dared to offer the same signing fee as Leslie Cheung.

Of course, this kind of thing must be kept secret.

In fact, he was being polite. Those multinational giant record companies were too lazy to poach people and entered the market and directly acquired the entire company.

Wanwan, which once dominated UFO Records for an era, was acquired by Warner and eventually fell apart.

Of course, he wouldn't mind stepping in if he had the chance.

Although Wu Chuchu, the founder of UFO Records, and Peng Guohua have a good relationship, Peng Guohua's wife is not a law-abiding person. If she has the chance to be the boss, she probably won't mind blowing her husband's pillow.

In this way, while Hanyu Hideki was talking about business with Kobayashi Masako, he looked at the house that Deng Jianming bought today.

Outside the door of No. Baijia Road where the last house was viewed, Hanyu Hideki arranged for Deng Jiaming and Kobayashi Masako to be sent away.

As for him, he looked at Zhang Yan and Guan Meiren who were still staring at each other and asked.

"After a busy day, I plan to go out for dinner. Who wants to come with me?"

As a result, Zhang Yan and Guan Zhilin did not answer, as if they were waiting for the other to make the first move.

Hanyu Hideki was too lazy to waste time with the two of them and said directly, "If you don't say anything, I will treat it as your consent."

After Hanyu Hideki finished speaking, he sat directly in the driver's seat of the Mercedes-Benz and pretended to start the car and leave.

Zhang Yan and Guan Meiren looked at each other, snorted coldly, and then moved to the back seat in a tacit understanding.

Then in this state, Hanyu Hideki took the two of them to a Western-style barbecue bar.

After getting to the table, the two women first ate non-stop like they were angry, and then they drank one cup at a time.

It's like trying to decide the winner at the dinner table.

At first, Hideki Hanyu was not involved.

But after the two women got angry, they obviously overestimated their capabilities and even dragged Hanyu Hideki into it.

The result is...

three hours later.

Hideki Hanyu returned to No. 89 Repulse Bay with two women who were drunk and confused but still verbally attacking each other.

"You little vixen, you also want to get me drunk and daydream!"

"I don't think you're that good as an old aunt, you're just as drunk as me!"

"Who said I was drunk! There is still wine in the house, let's keep drinking!"

"Just drink, am I still afraid of you..."

It was in this state that Hanyu Hideki helped the two women out of the car with one hand and one hand.

When it comes to Hanyu Hideki's woman, Marco wants to help but is powerless.

As soon as Hanyu Hideki helped people into the house, the Filipino maid on night duty was about to come up to help, but the two women vomited one after another.

Hideki Hanyu could only ask the Filipino maid to clean up the mess first.

As for him, looking at the two women covered in filth, he immediately skinned them into little white sheep, and then threw them into the largest bathtub in the house to wash them off.

After everything was done, he carried the two drunk women to the bed and lay down.

Even though two beautiful beauties were so naked in front of him.

Hideki Hanyu was so tired that he couldn't feel any sexual interest at all.

After a brief wash, he fell asleep between the two women.

　(.＿.)I’m sorry~ I failed to fish today and only have left.

　　Thanks to Oakes 20210815 for the tip.

　　

　

(End of this chapter)