Traveling through the Tokyo bubble era

Chapter 242 Cooperation from Industrial Light and Magic

October tenth.

Neon media circles, Genie Entertainment discriminatory treatment of American consumers incident.

There was a sudden explosion.

The day before, what the public saw in the media was that Genie Entertainment treated neon consumers differently.

As a result, the news took a 180-degree turn in just one night.

Looking at the reports in various newspapers, looking at the photos of the apology letter published by Elf Entertainment in America.

The neon public suddenly discovered that it was not neon consumers that Genie Entertainment treated differently.

It turned out to be the American consumers who are aloof in their minds.

In this age of neon corporations slavishly wooing American consumers.

There are companies that discriminate against American consumers.

How dare Elf Entertainment do this?

The public couldn't believe it at the same time.

But inexplicably, there is a sense of pride, satisfaction, and pride in my heart.

It turns out that some companies value neon consumers more than American consumers.

Then it was discovered that the incident was treated differently because of the previous discrimination.

Elven Entertainment was misunderstood, and sales fell off a cliff.

Everyone criticized, saying that Elf Entertainment did not do well.

Although we neon consumers are important, how can we discriminate against American consumers.

America and Neon consumers should be treated the same.

But at the same time, he has a good impression of the products of Spirit Entertainment.

After all, Elf Entertainment was wronged in America for the sake of neon consumers.

But it can't be wronged in the neon market, and it is still not understood.

Anyway, electronic pets are not expensive, and it doesn't hurt to buy them for children.

And on the day when the news of Elf Entertainment's discrimination against American consumers broke out.

In the face of negative news before, he did nothing, like a dumb Elf Entertainment Headquarters.

This time the reaction was surprisingly quick.

A press conference was held in the afternoon, and it was even broadcast live on Fuji TV.

A group of high-level executives led by the president, Eri Kitahara, admitted the authenticity of the discriminatory incident in America in the live broadcast.

For the impact caused by this incident, Spirit Entertainment deeply blames itself.

Then, together with all the high-level officials, bowed at ninety degrees and solemnly apologized.

The ghost knows that it discriminated against American consumers, why should it apologize on Neon TV.

And at the end, Eri Kitahara said something that surprised everyone.

To take responsibility for this discriminatory treatment incident.

Eri Kitahara said that she will resign as the president of Spirit Entertainment.

In an instant, the on-site flash lights were connected together.

Snapped!
Bandai headquarters, Yamashina City, who was watching the live broadcast, was so angry that he threw the ashtray at the TV.

And couldn't help but scold Eri Kitahara for acting.

Blame the media and neon public for being idiots!
Originally, due to the discriminatory treatment of the incident, there is no news about the Digimon machine in the media today.

Elf Entertainment is now playing such a game again, and the Digimon machine will only be even more uninterested.

And then, another piece of news sent by the assistant made Shankecheng furious again.

TV Tokyo announced that the electronic pet Pokémon Ball, which caused discriminatory incidents, and the original "Pokémon" TV animation will be officially broadcast at : p.m. this Wednesday.

Exactly the same broadcast time as Digimon.

Facing the series of counterattacks from Elven Entertainment, a Chinese idiom came to Shanke City's mind at this time, that is.

Hurry and kill!
But how did Yamashina know that Hideki Hanyu will either not do it, or he will do a full set.

Of course Hanyu Hideki would not be satisfied with such a little movement.

The day after the news broke.

On the Yomiuri Shimbun, an editorial published by "Mr. Sakurasai" titled "Why America's Children Are So Self-Disciplined" was published.

The editorial used the discriminatory incident of the Poké Ball as an introduction.

But the whole article pointed the spearhead at the neon education.

Various questions and reflections were carried out.

Finally, a question like "neon conscience" was issued.

What happened to Neon Education?
Neon children grow up in such an educational environment, what future is there for Neon!

Mr. Sakurasai is an opinion leader because of his "extreme" remarks in the past.

As soon as this "heartfelt words" aimed at neon education came out, followers immediately gathered.

In just a few days, the Elf Entertainment discrimination incident immediately escalated into a big discussion affecting the country's education system.

In the face of public criticism, public opinion is raging.

The head of the Ministry of Education, who is in charge of education at Nihong, once again stood up and apologized.

After the official of the Ministry of Education apologized, he said that he would listen carefully to the opinions of the public, strengthen quality education for students, and reduce the burden on students.

Let neon students spend a more "happy" childhood.

A letter of public apology that didn't even splash in America.

However, it has caused a major impact enough to be recorded in the annals of history.

Even Hideki Hanyu, who promoted this matter, was somewhat unexpected.

But whatever the outcome.

Elf Entertainment is the biggest beneficiary.

During the outbreak of public opinion, strange phenomena appeared in the neon society.

From the media to experts to ordinary people, everyone is criticizing Elf Entertainment.

But they are all supporting Elf Entertainment with their own actions.

October was the first day when public opinion broke out.

The daily sales of Poké Balls seem to be on a rocket.

From the daily sales of units, it has skyrocketed to more than units.

October th was the day when the editorial of "Mr. Yingzhai" was published.

The daily sales of Poké Balls skyrocketed again, returning to more than units.

On October , the first episode of "Pokémon" TV animation was broadcast.

The highest ratings of the first episode broke 19.00%.

TV Tokyo, which complained about Hideki Hanyu's random jumping in the queue before, wanted to give Hideki Hanyu a confession.

And on this day, the daily sales of Poké Balls skyrocketed again, exceeding 18 units.

On October , an editorial article by Hideki Hanyu appeared, and public opinion began to turn.

Daily sales of Poké Balls broke through the 20 mark.

On October , criticism of the education system began to brew.

The daily sales volume of Poke Ball is 22 units.

On the same day, it was affected by the popularity of the Poke Ball and the TV animation of "Pokémon".

The circulation of the comic magazine "Spirit Cute" of Spirit Publishing House has skyrocketed, surpassing one million copies for the first time!

Editor-in-Chief Otaka Ichiji's long-awaited, popular "Pokémon" manga has finally arrived.

On October th, the discriminatory incident completely turned into a big discussion on the neon education system.

Daily sales of Poké Balls rose to 25 units.

On October , the discussion on the education system for all reached its climax.

The daily sales volume of the Poke Ball exceeded 28 units, which is only one step away from returning to 30 units.

Monday, October .

The head of the Ministry of Education apologized publicly and gave the final assist.

Daily sales of Poké Balls returned to 30 units.

From a lack of customers and dismal sales, to long queues and back to the top.

From being spurned by thousands of people to invisible support from the whole society.

It only took eight days.

During these eight days, the Poke Ball has achieved a total sales volume of more than 160 million units.

Sales exceeded 47 billion yen.

It not only emptied the previous inventory, but also kept several factories busy day and night.

Except for the sales of Poke Balls.All revenues from Elf Entertainment's games, electronic pets, peripheral toys, copyright authorization, etc., have skyrocketed in this incident.

According to the estimates of the sales department, it is estimated that in October alone, Elf Entertainment may hit a sales scale of billion yen in Neon alone.

Compared with the overall harvest of Pokemon Entertainment, the sales of Pokeballs that have recovered can only be regarded as minor details.

The most important thing is that after this incident, Elf Entertainment's favorability in the hearts of the Neon people has greatly increased.

This intangible benefit is even more important than real money.

If someone looks back on this period of history in the future.

Being able to analyze the truth in the thick fog, the elf entertainment chain method can definitely be classified as a classic marketing case in history.

As for the Digimon machine that shouted slogans eight days ago and wanted to compete with the Poké Ball for the boy's electronic pet market, it has been completely forgotten, and there is no news in the media.

The Elf entertainment discrimination incident and the discussion on the neon education system are still going on.

But Hanyu Hideki couldn't continue to pay attention.

The follow-up income of Spirit Entertainment can only be reported by Eri Kitahara.

Eri Kitahara resigned from the post of president.

But it's just for outsiders to see. If you change your title, you can still do what you should do.

As for why he can't control it anymore, the reason is very simple.

Michael Katz called several times across the ocean to ask when he would arrive in America.

Hanyu Hideki understands that the trip to America cannot be delayed any longer.

With the end of the Best Buy exclusive contract in October, the American branch of Spirit Entertainment will face a series of important decisions.

Expand the sales scope of the Poke Ball, and the peripheral toys are officially on sale.

As Teenage Mutant Ninja Turtles continue to gain popularity, peripheral toys and TV animations should also be considered.

Especially for the two IP toy series, Hideki Hanyu wanted to find a partner in America.

After all, as the trade conflict between America and Neon intensified, he wanted to find a partner to share the pressure.

Although the conflict will not involve the entertainment industry, but if you are not afraid of ten thousand, you are afraid of the eventuality.

Elf Entertainment is small in stature, and in this kind of national conflict, a casual sweep of the storm's tail is enough to break a bone.

Kawata-cho, Shinjuku City.

In the apartment of the twin sisters.

Hideki Hanyu has lived here for the past few days.

At this time, he was talking on the phone with Eri Kitahara, and explained some work arrangements before departure.

The twin sisters are helping him pack for America.

Speaking of luggage, in fact, apart from passports and work documents, there is nothing extra.

After finishing the phone call, Hanyu Hideki glanced at the two sisters who were busy.

Although the two of them had not been with him for a long time, the change in temperament was quite obvious.

The traces of the ordinary girl from a small family in Tokyo are almost gone.

As the saying goes, people rely on clothes and horses rely on saddles.

Nowadays, whether it is cosmetics or jewelry, whether it is underwear or clothes, the two sisters are all famous brands with high prices.

When good things are used on the body, the temperament will naturally come out.

Coupled with the superior life, the already plump figure has become more round and round now.

Not only does it look tempting.

He has even tried it himself in the past few days, and it can be said with certainty that the feel is also very good.

"Oh, Hanyu-sensei, I'm really tired."

Seeing Hanyu Hideki looking at her, the younger sister Sekimoto Emi, who obviously didn't do much work, deliberately pretended to be struggling, and burrowed into Hanyu Hideki's arms.

After spending so many days together, Hideki Hanyu gradually understood the personalities of the two sisters.

The younger sister is enthusiastic and bold, and likes to take the initiative to please him.

The elder sister is timid and gentle, seemingly passive, but can stimulate the most primitive impulse in his heart.

He just likes to see the other party's soft, weak and tactful Cheng Huan after being "treated roughly".

"I think Xia Mei is busy, and you are just being lazy."

Hideki Hanyu pinched Emi's nose.

"Who said it's now? I was tired last night. My sister only knows how to lie down and enjoy. It's not like me..."

Before Emi Sekimoto could finish her sentence, her blushing elder sister covered her mouth, "What nonsense are you talking about, you crazy girl?"

"Where am I talking nonsense, my sister asks me to help every time..."

"Still talking nonsense."

Sekimoto Emi, who was halfway through speaking, was covered by her sister again.

At this moment, Sekimoto Natsumi's face was already blushing to the base of her ears.

"If you don't say it, don't say it."

Emi Sekimoto complained, then hugged Hideki Hanyu's arm and acted coquettishly.

"Hanyu-sensei is going to America this time, can't you take my sister and me with you?"

Hideki Hanyu shook his head, "No, I'm going to talk about business, and I should be back soon."

"But I really want to go." Emi Sekimoto continued acting coquettishly.

Although Sekimoto Natsumi didn't speak, she sat on the other side of Hanyu Hideki.

He wrapped his arms around Hideki Hanyu's other arm, trapping it in the mountain peak.

Ideas proven with action.

"I'm going to America for at least half a month, you guys follow me, don't you want a TV station job?"

When Hideki Hanyu said this, the two sisters were immediately shaken.

After going out for so long, when the two of them come back, maybe the host's position will be replaced by someone else.

Although compared to the living expenses given by Hideki Hanyu, the salary given by Fuji TV is nothing.

But less is less, after all, it belongs to their own career, and in their hearts, it is more reliable than what Hanyu Hideki gave.

At this time, Hideki Hanyu said again, "Recently, you should also pay attention to body management. Koichi-san called and said that it is about to affect the camera."

After hearing the words, Emi Sekimoto puffed out her chest on purpose, and said in a charming voice, "Don't you like Mr. Hanyu very much?"

Seeing this, Hanyu Hideki immediately pretended to be serious and said, "It seems that we need to communicate with Koichi-san about this matter."

After speaking, he glanced at the time, and didn't intend to continue joking with the two sisters.

"It's almost time, I have to catch a plane."

After speaking, he got up and picked up his packed luggage, ready to leave.

Sekimoto Emi took Hanyu Hideki's hand and acted like a baby, "There are still a few hours, so stay with us."

Hanyu Hideki was unmoved, "No, I have to meet an important guest before I leave."

Hearing that Hideki Hanyu was going to do something serious, the two sisters didn't dare to entangle any more, and reluctantly sent Hideki Hanyu outside the door.

Two hours later, in a tea house in Shinjuku District.

Hideki Hanyu's meeting with important guests is coming to an end.

The guest was none other than Tokura Shunichi who invited him to join the Neon Composers Association before.

Tokura Shunichi said to Hideki Hanyu with a smile on his face at this time, "I knew President Hanyu was going to America earlier, so I should make an appointment to meet again."

Tokura Shunichi suddenly asked Hanyu Hideki to meet, and what he did was to make sure that he could participate in this year's awards season in the music industry.

According to what Tokura Shunichi said, the seniors in the circle are very optimistic about the songs written by Hideki Hanyu.

Not only "Song of the Sunset", but also several singles that I helped Vitality Girl to produce before, incorporating elements of electronic dance music.

Tokura Shunichi almost said that Hideki Hanyu has a high probability of winning.

So I hope that Hideki Hanyu can be there to accept the award and give the major organizations and associations a face.

If this matter had been put beforehand, Tokura Junichi would definitely not be so polite to Hanyu Hideki.

After all, apart from his worth, Hideki Hanyu is far behind him in terms of industry qualifications and identity background.

But in a short period of time, Hanyu Hideki first won an international award, and then got involved with a bunch of political families.

The qualifications and background have already changed drastically from the last time we met.

Now even Tokura Shunichi doesn't dare to be too harsh when facing Hideki Hanyu, and needs a good word to discuss.

Tokura Shunichi personally invited, Hanyu Hideki naturally couldn't refuse.

After all, it was not only Tokura Junichi who wanted him to attend, but also most of the forces in the neon music circle.

Even if he doesn't care, the artists of Yunshang Entertainment still have to hang out in the circle.

Therefore, Hideki Hanyu also said polite words with a fake smile on his face.

"If you're not going to America, then you must find a place to have a drink with Du Cansang."

"For drinking, my office has just signed a few girls with potential, and it's time to bring them here for President Hanyu to personally guide them."

Du Cang Junyi said, showing a wretched smile that a man can understand.

Hideki Hanyu remembered Tokura Shunichi's behavior in the circle, he had no scruples about squeezing and forcing contracted artists, so he tactfully refused.

"Then there's no need. What does a man call a woman to drink?"

I don't know how many partners who want to use women to have a relationship with him on weekdays.

But to really make him agree, at least the relationship must be like that of Gang Haoyi.

And even the women brought by Hong Kong Haoyi are just to accompany the wine.

If you want to go further, you must be willing, never forced.

Tokura Shunichi seemed to feel that Hanyu Hideki was worried, so he hurriedly emphasized.

"President Hanyu, please rest assured to guide, I promise those children will not dare to say anything."

When Du Cang Junyi spoke, his eyes revealed the unscrupulous, ruthless and coldness of the superior.

With such eyes, Hideki Hanyu felt quite uncomfortable.

He usually calls himself a scumbag, but he can only say that he is a bit of a playboy, but he never does anything to force women.

Look at the girls he's had a relationship with.

If a formal relationship is determined, then during the determination of the relationship, there will be no messing around.

If it is just as a lover, such as the few girls he is raising now.

That will also explain the relationship. If the other party agrees, it is good, and if they disagree, they will not force it.

And as long as she becomes his woman, she will never be stingy if she asks for money and resources.

He doesn't consider himself a good man.

But compared to those real scumbags who cheat money and sex, and even let their women sell their bodies, they are always better.

This is true for his own women, and he respects Yunshang Entertainment's contracted artists or trainees even more.

Not only will he not force these girls to accompany them for drinks, or to engage in other social activities.

It is strictly forbidden for subordinate employees to do so, even voluntarily.

As long as this kind of thing is discovered at the training base, no matter whether it is a trainee or a staff member, they must leave him together.

Therefore, he is just a self-proclaimed scumbag, and he has a face of "harming" women.

In fact, in the eyes of outsiders, compared to those big figures in the circle, he is like Du Cang Shunichi in front of him.

There is still a thousand miles between him and the scumbag.

Otherwise, those women who followed him would not be so determined.

But that's all he can ask of himself.

He doesn't want to control what other people do, or the smog in the entire neon art world, and he has no ability to control it.

Therefore, facing Tokura Shunichi's repeated invitations, he could only speak vaguely.

"Guiding or something, Du Cansang should wait for me to come back from America, it's too early to say."

By the time he returns, the awards season has already begun.

At that time, Ducang Junyi was busy everywhere, so he probably couldn't remember this matter.

Although he is no longer afraid of Tokura Junichi.

But this person is a senior in the industry after all, with great energy in the neon music scene, and a good background.

There is really no need to have an unhappiness with the other party just because of a trivial matter.

"President Hanyu is right, I was too impatient."

Tokura Shunichi said hastily again, "I accidentally talked with President Hanyu for so long, and delayed President Hanyu's flight, I'm really sorry."

"Du Cangsang, then I will take my leave first."

Hanyu Hideki bid farewell to Tokura Shunichi and headed to Haneda Airport.

The last time he went to America, there were several people with him.

But this time, only three bodyguards followed.

Not to mention the ten-hour flight.

Hideki Hanyu set off in the afternoon, but when he arrived at San Jose International Airport, it was still in the afternoon.

During the immigration inspection, even though he had a standard Asian face.

America's always arrogant inspectors did not make any embarrassing actions, and obeyed the rules extremely.

After all, this is America, the stronghold of capitalism.

Anyone with a brain knows that discrimination against ordinary Asians is completely different from discrimination against wealthy Asians.

Even if the rich don't use any off-the-market means.

Just looking for an excuse to continue to litigate with ordinary people is enough to consume ordinary people to the point of bankruptcy.

Hanyu Hideki's attire, plus three bodyguards with cold temperament behind him.

At first glance, he is no ordinary rich man.

As soon as he walked out of the exit, Hideki Hanyu saw the person who came to pick him up.

It was none other than Satoru Iwata.

"Why did Iwata-san come to pick me up in person? I really trouble Iwata-san."

After Hanyu Hideki got into the car, he said politely.

After all, Satoru Iwata is no longer an ordinary employee, almost equivalent to the second in command of the American branch.

Even if he is the boss, the respect that should be given must be given.

And this kind of pie can also win people's hearts.

"Everyone has already got off work, and I have nothing to do at the hotel, so I took the initiative to apply to pick up Chairman Hanyu."

Seeing that Satoru Iwata was dressed in the standard checkered shirt and jeans of American programmers, he was not like the black suit he always wore when he was in neon.

Hanyu Hideki joked, "Looking at Iwata-san's appearance, I have already adapted to life in America."

"The working atmosphere here is indeed more relaxed than that of Neon."

After Satoru Iwata finished speaking, he seemed afraid that Hideki Hanyu would misunderstand.

He hastened to emphasize, "Actually, the atmosphere at the Neon Headquarters of Elven Entertainment is much better than that of other clubs of Neon, mainly due to cultural differences."

"Iwata-san doesn't need to explain. I'm not a 60--year-old old-fashioned president like Neon, so don't be so careful in front of me."

Hearing this, Satoru Iwata couldn't help but look at Hideki Hanyu's young face in the central rearview mirror.

Only then did I remember that their president was several years younger than him.

And judging from the past behavior style, it is indeed completely different from the neon old-school entrepreneurs.

Emphasis on practical work, but light on formalism.

He never puts on the airs of a big shot, and treats his employees in an approachable manner.

He is not stingy about money.

However, he has outstanding abilities and flexible wrists, as can be seen from his previous response to the negative news about the Poké Ball in Neon.

So no matter what the other colleagues of Elf Entertainment think.

At least Satoru Iwata admired Hideki Hanyu from the bottom of his heart.

I also feel very lucky to have met such a boss.

Thinking of this, Iwata Satoru's attitude relaxed.

He directly asked Hideki Hanyu, "Chairman Hanyu, do you want to eat or go back to the hotel to rest?"

"Sleep for seven or eight hours on the plane, I won't be tired at all, I'm looking for a restaurant to eat something, and it happens that I also have something to ask Iwata-san."

Hideki Hanyu said.

If you want to understand the current situation of the American branch of Spirit Entertainment, it is not enough to just read the work report.

It is more true to hear what Satoru Iwata said personally.

"I recently found a very good Huaxia restaurant, how about President Hanyu going to try it?" Iwata asked.

"Yes." Hanyu Hideki said.

……

Inside a Chinese restaurant in San Jose.

Hanyu Hideki ate fairly authentic Chinese food.

By the way, chat with Iwata Satoru.

"That's why no one in America really cares about the big commotion caused by the neon lights," Hideki Hanyu said.

"It looks like this now," Iwata replied.

The movement that Hideki Hanyu said was of course the discriminatory treatment incident that has not subsided yet.

And the discussion on the neon education system triggered by this incident.

From Iwata Satoshi's mouth, he learned that even the Ministry of Education and Culture had come forward despite the trouble on the Neon side.

But in America, where the incident originated, there was not even a single report on the incident.

Even the apology letter issued by Elf Entertainment before did not pay attention to consumers.

Instead, it has caused many complaints from consumers.

Many consumers thought that Spirit Entertainment was going to add an anti-addiction system, and they called and wrote to the American branch of Spirit Entertainment, telling them to dispel this idea.

There are even threats from consumers, saying that if Elf Entertainment installs an anti-addiction system on subsequent Poké Balls.

They will sue Elf Entertainment to the federal court, suing Elf Entertainment for destroying their right to enjoy the game freely.

This kind of feedback was actually expected by Hideki Hanyu.

People who don't know about America may feel that America is very international.

Anyone who can understand knows that this is actually a very closed country.

The people of America don't care what the outside world looks like.

If you go to the street to interview casually, it is estimated that few people know where the neon capital is.

Not to mention a little bit of news about Neon.

"Mr. Katz told me on the phone that he has been negotiating with several toy manufacturers recently. Which one does he prefer?"

Hideki Hanyu asked.

The Best Buy exclusive is over, and sales expansion is actually easy to talk about.

After all, with Best Buy's cooperation model in front, negotiating with other retailers is nothing more than fluctuations in conditions.

As long as the core content, such as the repayment period, does not change, it will only be a matter of time before the negotiation is completed.

So Hideki Hanyu is more concerned about the toy dealers.

"Mattel, Hasbro, and Disney have contacts. There is also a toy company called Color Star, which is very interested in Teenage Mutant Ninja Turtles and offers the best terms."

After listening to Iwata Satoru's answer, Hanyu Hideki said without thinking, "I don't need to think about it."

Colorful Star is the toy company that expanded the IP of "Teenage Mutant Ninja Turtles" in its previous life.

But even so, it is impossible for Hanyu Hideki to cooperate with him.

The reason is simple, this is a Xiangjiang toy company.

He wanted to find an American partner, and using the other party's sales channels was only one aspect.

The main purpose is to use the interest relationship to get through the period of trade competition between Neon and America in the 80s.

Looking for a Xiangjiang toy company, it might as well go to Elf Entertainment itself.

It's a big deal to develop slowly.

There is no reason why Elf Entertainment could not do what Nintendo could do in the previous life.

Then he asked Satoru Iwata about the attitudes of several other partners.

Unsurprisingly, the conditions were unacceptably harsh.

Needless to say, American toy giants like Mattel make a lot of money holding Barbie dolls.

Hasbro also relied on Transformers to kill the Quartet.

The two toy makers had nothing to fear, and they both offered conditions that were almost buyout.

Even Disney, which has performed poorly in the past two years, is also a lion.

Not only to win all the franchise rights.

What's more, it is necessary to use a mere US$100 million to obtain the license for film and television animation, as well as the image license for Disneyland.

When Iwata Satoru said this, Hanyu Hideki thought to himself that Michael Eisner, the "tyrant" of Disney, had such a domineering style in this period.

He would definitely not agree to such a condition.

By the way, I would like to silently "bless" Disney in my heart. The ongoing project "Legend of the Black God Cauldron" has suffered even worse.

Several large companies are unwilling to cooperate on an equal footing.

There is no need for small companies to cooperate with overseas companies.

It seems that his idea is not easy to realize.

I can only wait to communicate with Michael Katz tomorrow.

If it doesn't work, Elf Entertainment will do it by itself.

In this way, he and Iwata Satoru chatted for a long time in the restaurant.

Finally figured out the status quo of Elf Entertainment in America.

With all kinds of thoughts, Hideki Hanyu returned to the hotel he booked.

He thought for a long time at night, and due to jet lag, it was already early morning when he fell asleep.

This directly caused him to oversleep, and when he arrived at the Silicon Valley Elf Entertainment office, it was already time for work in the afternoon.

Coming to Michael Katz's office, Hanyu Hideki saw Michael Katz sending a tall, thin, middle-aged white man away.

Hideki Hanyu did not interrupt, but waited for Michael Katz to return.

"Sorry, I woke up a bit late due to jet lag," Hanyu Hideki said.

"It's the same way I came back from the Neons, which sucks," Michael Katz said with a laugh.

"Mr. Katz seems to be in a good mood. I thought those toy dealers were annoying you."

Hanyu Hideki joked.

"It seems that Mr. Hanyu already knows the troubles we encountered, but this is work, there are troubles, but also surprises, we have to be troubled by troubles, but also happy because of surprises."

Michael Katz spread his hands and said.

"Surprise, Mr. Katz can't help but say it, and it will make me happy." Hideki Hanyu became interested.

"Mr. Hanyu, the person I sent away just now, should have seen it." Michael Katz said.

"See, is there anything special?" Hideki Hanyu asked.

"Before I introduce him, I have to say another thing. After Elven Vision completed the first-generation Elven graphics processing chip, it took it to a graphics technology exhibition and was appreciated by the person just now."

Michael Katz said.

Hanyu Hideki did not expect that the spirit vision that went out independently in order to avoid taxes.

I thought it would take a long time to produce results, but the first-generation chip was produced so quickly.

However, he was still curious about who that person was just now, so he continued to ask, "So, who is that person?"

"His name is Edwin Catmull, and he is the director of the computational graphics department of Industrial Light and Magic, a subsidiary of Lucasfilm."

After Michael Katz revealed his identity, he continued.

"Edwin Catmull hopes that Elven Vision can help them develop a special version of Elf graphics processing chips according to the requirements of Industrial Light and Magic."

Michael Katz finished speaking.

Hanyu Hideki's eyes lit up immediately.

Although he was not familiar with the name Edwin Catmull, he knew the computational graphics department of Lucasfilm.

Because after two years, Steve Jobs, who was swept out of Apple, will spend huge sums of money to acquire this department.

and renamed it 'Pixar Studios'.

Toy Story, The Incredibles, Robot, Ratatouille...

Thinking of Pixar's best-selling D animation films and their superb production ability, Hideki Hanyu couldn't help feeling very excited.

But he didn't show any abnormality on the surface, but questioned according to normal logic.

"With just one department of Industrial Light & Magic, I'm afraid there won't be too many orders. If it is developed independently, it will be difficult to recover the cost."

Facing Hideki Hanyu's questioning, Michael Katz began to explain.

"Mr Hanyu is right to be worried, but I think it can be done.

Mr. Hanyu may not be aware that in recent years Hollywood has begun to attach importance to the application of digital technology in special effects and graphics production.

Industrial Light & Magic is undoubtedly the most cutting-edge company. If our chips can help Lucasfilm, it is very likely to help ElfVision open up the market in Hollywood. "

"If you can win the Hollywood market, it is really worth investing in, just follow Mr. Katz's ideas."

Hanyu Hideki looked convinced.

While he was interested in Pixar, he knew he couldn't rush it.

Anyway, it's still early, let's use the wizard chip to get in touch with the other party first.

Originally, the research and development of the sprite graphics processing chip was his intention to prepare for future game consoles.

Unexpectedly, he was first spotted by Hollywood people.

This is a huge market in the future, even if there is no Pixar, it’s okay to try to invest in it.

After talking about the elf vision, Hideki Hanyu talked to Michael Katz about the purpose of the trip.

About cooperation with toy dealers.

As a result, Michael Katz suggested to him that if he had to choose a partner, he would choose Colorful Star Toys.

The reason is very simple, Color Star offers the best conditions.

As for other American toy dealers, because of various harsh conditions, Michael Katz did not consider it at all.

After listening to Michael Katz's suggestion, Hanyu Hideki said helplessly.

"Mr. Katz, they are also outsiders. If I choose Colorful Star, I might as well let Elf Entertainment develop its own market."

Who would have thought that Michael Katz nodded and said.

"Actually, I think so too. Elf Entertainment owns many image copyrights, and Neon has mature toy production capacity.

Early market development may lose some benefits, but it is definitely much less than what is shared with partners.

I don't understand why Mr. Hanyu insists on finding a local partner. "

After Hanyu Hideki heard this, he simply expressed his worries about the future.

Michael Katz shook his head.

"Mr. Hanyu is certainly right to think about the future, but he is too cautious.

Are those distributors and large chain stores not our partners?
Besides, we only sell toys, not cars. "

Hideki Hanyu felt that maybe Michael Katz was right.

In my memory, Playstars, Konami, Bandai, and Nintendo are not American companies, but they are all flourishing in America.

He was so afraid because he was still affected by the memory before time travel.

Thinking of this, he made a decision and told Michael Katz directly.

"Then we won't cooperate, we will do it ourselves!"

"Okay, time is running out, we must hurry up and contact the retailer, and then place an order for toys with Neon according to demand."

Speaking of this, Michael Katz asked again, "If Teenage Mutant Ninja Turtles wants to launch toys, animation must be considered. Will Neon's company continue to be responsible for the production?"

"No, the neon animation style is not suitable for Teenage Mutant Ninja Turtles. The American division employs its own editorial and animation production team."

After all, the Teenage Mutant Ninja Turtles in the previous life was produced by the American team hired by Colorful Star, and it was a great success.

The personality model of Teenage Mutant Ninja Turtles like a high school student in America is really difficult for Neon people to understand.

So although Yunshang Animation is his company, he doesn't want to take the risk of failure and hand over the animation to Yunshang Animation.

But you can ask Hirohashi Asako later, if you want, you can come here to set up a branch.

At that time, just put a name on it, and the production is still handed over to the American team.

When the animation is successful in America, Yunshang Entertainment can gain some international fame.

After confirming the toy sale, Hideki Hanyu discussed other jobs with Michael Katz.

For example, the company's PC game business, such as arcade sales.

Or the negotiations between Poke Ball and other retailers.

Generally speaking, there is no big problem, and everything is moving forward according to the established plan.

The two talked until they got off work and finally ended.

Although the work of the Spirit Entertainment Division is almost the same, Hanyu Hideki did not rush to end the trip to America.

Start on the third day.

He's not working at the Spirit Entertainment America Research Center.

It is soaked in elf vision.

While dealing with new problems that arise during the development of handhelds and consoles.

While chatting with the developers of graphics processing chips about future development.

During this period, due to Michael Katz began to cooperate with Industrial Light and Magic.

This made Hanyu Hideki meet Edwin Catmull, the director of the computer graphics department of Industrial Light and Magic, more than once when he was in Elven Vision.

For the avid pursuers of this computer D animation.

Under Hideki Hanyu's intentional approach, relying on future memories, he quickly won the favor of the other party.

In the end, because he was also optimistic about D animation, he was even introduced as a confidant by the other party.
This also made Hideki Hanyu feel that he does not need to negotiate acquisitions with Industrial Light & Magic in the future.

It is only necessary to directly propose support conditions when Lucasfilm does not pay attention to D animation, and it is estimated that Edwin Catmull will lead a team to start a business with him.

In this kind of life, Hideki Hanyu stayed in Silicon Valley until early November before preparing to return to Neon.

The reason why I stayed for so long.

First, the technicians in the R&D center were reluctant to let him go.

Although he doesn't understand technology, he understands the future and can always provide some very constructive guidance for the research center and Elven Vision.

Secondly, Elf Entertainment's new campus in Silicon Valley has been completed.

Although there are still some buildings that have not been completed, the office area that has been built is much better than the office space they rented.

Elven Entertainment Division, Research Center, Elven Vision.

The three companies relocated together and held a lively relocation party.

The boss, Hideki Hanyu, was definitely going to participate, so he waited a few days longer.

　Thanks for the reward of slow travel book sea
　　
　
(End of this chapter)