Beast-controlling fairy clan.

Chapter 73 Touch of Despair
The Zhou family of Jiufengling is now considered a well-known immortal cultivation family in Lanzhou.

Because there were originally many independent cultivators living around Jiufeng Ridge, there are now about two to three hundred independent cultivators coming to the Zhou family to practice every day.

So Luo Guangshun was placed there, not noticeable at all.

In fact, Luo Guangshun really needs to be grateful to Zhou Chun.

Because Zhou Daoyi's previous opinion was to just kill the person to silence him, which was simple and convenient.

It was Zhou Chun's strong recommendation that changed the decision of the clan leader Zhou Daoyi, who decided to take Luo Guangshun to the Zhou family and imprison him first.

In Zhou Chun's opinion, as long as his fourteenth uncle Zhou Jiawei can develop the antidote quickly, the poison can be put on the market for sale soon.

After three to five years, other cultivators will only look for the Lingshouzhai brand when purchasing related medicines, thus regaining the lost popularity in one fell swoop.

As long as the value of the poison is revealed, the strange fish in the underground river will naturally attract the attention of the Zhou family, and they will invest more energy in its development.

By then, the Zhou family will have occupied that place. Even if they release Luo Guangshun and let outsiders know the secret of the mucus, can Lingshou Villa directly attack the Zhou family just for the prescription of this inedible poison?

Therefore, there is no need to kill people just to silence them for a secret that will not be important in a few years.

In short, in Zhou Chun's eyes, killing to silence someone is not impossible, but it can only be used as a last resort when there is absolutely no other way.

As long as there is a better solution, even if it is a bit troublesome, you should never lightly use the seemingly simple method of keeping secrets such as killing to silence them.

The Zhou family is not even considered a hegemon in Lanzhou, let alone in the entire Jingguo cultivation world.

It is best not to kill people to silence them if possible.

Otherwise, if the matter were to leak out and be taken advantage of by someone with ulterior motives, the trouble that would be caused would be many times greater than if we were to spend more time and effort to place a Luo Guangshun in place!
Zhou Daoyi also greatly appreciated Zhou Chun's long-term vision in this matter.

He might not think that killing a small casual cultivator to silence him would bring any trouble to the Zhou family.

But he admired Zhou Chun's thinking and vision that considered the long-term development of the family.

This is something that most Zhou family cultivators find difficult to possess.

The vast majority of cultivators are extremely selfish, and this selfishness often makes them only see immediate benefits and not long-term benefits.

Of course, this is not because they are not smart enough, but because of the environment in the world of immortal cultivation.

A casual cultivator leads a precarious life every day with no guarantee of safety. Only by being extremely selfish can he live better and longer in the cruel world of immortal cultivation.

Even many monks from low-level families and sects are like this.

However, a person can be extremely selfish, but the patriarch of a family cannot be extremely selfish, and the leader of a sect cannot be extremely selfish.

If such an extremely selfish person were to become the patriarch of a family or the head of a sect, it would be a disaster for the family and the sect!!

The reason why Zhou Daoyi was chosen as the head of the Zhou family was because he was fair and strict, thoughtful, and able to think long-term.

Ever since the Zhou family took root in Jiufengling, he has come to understand one thing even more clearly in the face of various internal and external pressures.

A patriarch of a cultivation family, in addition to being fair, strict, and thoughtful, must also have a long-term vision and be able to see not only the immediate interests but also consider the long-term interests.

Unfortunately, he did not see this ability in other Zhou family cultivators besides Zhou Chun.

It is precisely because of this that he values ​​Zhou Chun, his junior, even more. Most of the time, he will agree with Zhou Chun's suggestions as long as he does not see any serious consequences.

He needs to use this to cultivate Zhou Chun's self-confidence, so that Zhou Chun will be more enthusiastic about making suggestions and building and developing the family.

In fact, Zhou Daoyi's approach did work.

At least after Zhou Chun's suggestions were repeatedly adopted by clan leader Zhou Daoyi, and he felt clan leader Zhou Daoyi's trust and love for him, his sense of belonging to the Zhou family increased dramatically, and he wanted the Zhou family to become better!
Time flies, and three months have passed in the blink of an eye.

During these three months, Zhou Chun went to the underground river twice and sent more than ten strange fish corpses to his fourteenth uncle Zhou Jiawei for research. After a lot of experiments, Zhou Jiawei finally prepared the antidote for the poison, which he named "Touch of Despair".

"Touch of despair", just as its name suggests, makes people despair when they touch it.

Once this sticky ointment touches the skin, it will cause a strong tingling sensation in humans and monsters within just a dozen breaths, making people want to dig out the flesh and blood in that place and throw it away!

If there is no antidote, the numbing and itching effect will last for a very long time, and no amount of cleaning will provide much relief.

It has been verified in experiments that as long as the monster is exposed to this poison, its combat effectiveness will be greatly reduced.

The tingling sensation would greatly distract it, making it impossible to concentrate on fighting with humans.

After witnessing the effect of "Touch of Despair" with his own eyes, Zhou Chun immediately asked Zhou Jiawei for thirty doses of poison and ten doses of antidote, brought them back to the market, and asked him to continue to make large quantities of the poison using the existing materials.

Then they quickly launched this new product and strongly recommended it to the monks who came to the store to shop.

The result was as he expected.

All monks who have used "Touch of Despair" have praised this poison highly, and the repurchase rate is 100%!
In addition, Zhou Chun spent spiritual coins to find some independent cultivators to advertise in the market. Within two months, the reputation of "Touch of Despair" became popular.

A large number of monks came to buy the poison, and the poison was sold out in one go, which also led to a significant increase in the sales of other animal and insect repellents in the store.

This is why Zhou Chun has always wanted to develop new products.

He knew very well that the prices of similar products from Lingshouzhai and Lingshouge were similar.

The reason why Lingshouzhai's turnover dropped sharply after Lingshou Pavilion opened was entirely because Lingshou Pavilion attracted customers with its special products.

As a customer, the prices of similar products in the two stores are similar. If I need something, I will of course buy it in whichever store I go to.

And since you go to the Spirit Beast Pavilion to buy things, if you are lucky you may even be able to buy special products that are not available in the Spirit Beast House, you should naturally give priority to the Spirit Beast Pavilion.

Now, because of the emergence of "Touch of Despair", a large number of customers have come to Lingshouzhai, and the situation has naturally changed.

At the same time, when Zhou Daoyi learned that the store's turnover had increased significantly due to "Touch of Despair", he quickly made up his mind to support Zhou Jiawei in expanding production.

So the elder Zhou Daoquan personally took Zhou Jiahui to the underground river and captured more than 20 strange fish alive and brought them back to the Zhou family. They raised them in several ponds in the family to see if they could be bred in captivity.

At the same time, Zhou Jiahui was often sent to the underground river to catch strange fish and obtain the mucus from their bodies.

Just when Zhou Jiasheng and Zhou Chun were delighted by the sharp recovery in their store's operating income, the owner of their rival Lingshou Pavilion was furious because of the sudden drop in their store's operating income.

"Uncle Yu, please understand. This month our store's revenue has dropped by almost 20% compared to last month. You must know the reason. It's because Lingshouzhai launched a new product, which led to a significant drop in the number of customers coming to the store!"

"And this is just the beginning. If we can't find a way to change this situation, or increase the amount of special spiritual items such as spiritual honey and spiritual milk, the store's revenue will probably decrease in the future!"

Inside the Spirit Beast Pavilion, facing the Foundation Establishment cultivator Yu Deguang who came to collect the store's operating income for this month, the shopkeeper Lu Yunsheng also had a worried look on his face and complained bitterly.

"I have indeed heard about the new product from Lingshouzhai. Zhou Jiawei is quite capable. He was able to research such a miraculous medicine on his own after Zhou Mingshan's death!"

"But what you said about increasing the amount of spiritual honey and spiritual milk released is simply impossible. In fact, the amount of these things released will only decrease in the future."

"After all, these things are important resources that our sect uses to exchange for certain special resources with other forces. Using them to exchange for spirit coins is a complete waste of their value!"

When Yu Deguang saw that Lu Yunsheng's face was more bitter, he immediately changed the subject and continued:

"But you don't have to worry too much, Junior Brother Lu. Zhou Jiawei's limited skills are not enough to frustrate Senior Brother Du. It won't take long for Senior Brother Du to analyze and find the formula of his poison powder, and then imitate it."

Hearing this, Lu Yunsheng's bitter expression disappeared immediately, and he couldn't help but say happily: "Then Junior Brother, don't worry. If we can also sell that kind of poison, we will definitely be able to attract customers back!"

Seeing this, Yu Deguang nodded with satisfaction and said, "So, Junior Brother Lu, you can continue to manage the store with peace of mind. The sect will definitely not forget your contributions."

(End of this chapter)