NBA: Starting with $20 billion, buying the Knicks

"Is the live broadcast platform ready? Then it's okay for me to premiere it for you. After all, it's my proposal."

Jiang Chao readily agreed.

We must know that the rise of live broadcasting is a landmark event of the Internet in the next few years, and it is also an Internet change that breaks down web texts, TV, and even online videos.

Although the later generation Jiang Chao thought it vulgar, but after thinking about it carefully, this thing is really awesome, like a tipping point, it directly detonated all netizens.

Because how many people you can't see, touch, and communicate with can be brought closer to the live broadcast to communicate with you.

Just like your friends and your video, there are so many barrages communicating in real time together, which brings an interactive experience that cannot be given by any online entertainment method.

So in this life, Jiang Chao has already let Zhang Xiaolong develop it.

The main task after the Chaoshen Music APP is the Chaoshen live broadcast platform, which is equivalent to building together with the later Yinfu APP. It can not only post its own original videos but also broadcast live. The account is connected to the Chaochat account.

That is to say, if it is created, the entire Internet Super Chat Planet will be shared with Super Chat accounts, and registration is much more convenient.

Chaoshen's live broadcast proposal was not for live broadcasting at the beginning, although Jiang Chao's ultimate goal is also very simple, which is to sell more directly from manufacturers, so that Chaoshen Sports, Chaoziya, and JK's products can be sold live.

The purpose at the beginning was for Liu Yan's fist company.

For the League of Legends, Xiaocang, Jing Jingkuxiao, e-sports poet, second brother and others signed by Jiang Chao have already been training in the live broadcast. If the live broadcast started to become popular, isn’t the live broadcast game teaching the most popular.

Including YY, it is not because of the game that it has flourished, so the League of Legends has been working closely with Chaoshen Live. According to Zhang Xiaolong, the technical staff of League of Legends helped a lot, and also made the Chaoshen live broadcast software and APP so quickly.

For this reason, Jiang Chao also specially brainwashed the new employees of Chaoshen Live, oh no, a wave of future development prospects of Chaoshen Live What sounds so false)
Jiang Chao used the arguments he used to write his thesis when he was in college in his previous life:
The author Malcolm Gladwell said in his "Tipping Point" that the detonation of popularity requires a hotbed of environmental development. When an environment is formed, other factors are not important.

In my opinion, the exponential growth of live broadcasting is due to the right time, location, and harmony in the environment.

Let us ignite this tipping point! ! ! "

Jiang Chao didn't say much else, because it was too early, and the live broadcast of the previous life was still popular in 16.

The "time" is that after the capital bubble in the second half of 2015, the capital side returned to rationality and began to praise strong cash targets such as live broadcasting;
The "advantageous location" lies in the fact that the live broadcast infrastructure is becoming more mature and the bandwidth cost is reduced, which lowers the business cost. (This is the reason why Jiang Chao made Chaoshen live broadcast software by himself so early, and the platforms that will do live broadcast later have to buy their technology.)
In fact, webcasting has entered the eyes of the public a long time ago.The initial webcasting is to provide TV signal viewing on the Internet, which is usually reflected in the live broadcast of various evening parties, sports events, and variety shows.

The principle of this type of live broadcast is to collect the analog signal received by the TV, convert it into a digital signal and input it to the computer, and upload it to the website in real time for people to watch, which is equivalent to "Internet TV".

Later, the simple live broadcast of events could no longer meet people's entertainment needs, and the webcast also ushered in a major transformation.

People set up independent signal acquisition equipment (audio + video) on site to import to the broadcasting terminal (directing equipment or platform), and then upload to the server through the network, and publish it to the website for people to watch.

The rise of live webcasting began in 2014. At that time, Jiang Chao saw that there was a mixed bag of dragons and snakes, such as Sansao and King’s Little Brother, all of which were things that refreshed the three views.

Due to loose supervision, live broadcasting reached its peak in 2016, which is also known as the "first year of live broadcasting". Hong also jumped from an unknown little anchor to a big star who is making money every day in this year.

By the end of 2017, the number of users watching webcasts had exceeded 40 million, equivalent to % of the total number of Internet users in China.

Throughout history, one conclusion can be drawn: the gradual democratization and popularization of wealth, rights, resources, and information owned by a small number of people is the development trend of human civilization.

The same is true of the Internet celebrity economy brought about by webcasting. The development of Internet technology has made webcasting enter thousands of households.

In the past, Internet anchors, whether they were anchoring sports events or evening shows, needed to have superb professional skills and hosting skills, but now they don't need it, and anyone has the opportunity to become an anchor.

Before Jiang Chao crossed, the live broadcast on mobile phones replaced the live broadcast on the Internet. More and more things can be done with mobile phones, and people don’t need computers anymore, so this is why Jiang Chao must develop mobile apps together.

Even if it is thankless in the early stage and only a small number of people can play, it will definitely be delicious when it comes to eating crabs.

Moreover, the development speed of smart phones may be faster than the speed of live broadcasting!
Zhang Xiaolong finally asked: "Boss, who should we choose as the spokesperson?"

"The spokesperson of Super God's live broadcast must have a fan base and always have traffic, then Liu Shishi."

Jiang Chao directly stated that Liu Shishi is the captain of the Super God girl and an actress of Super God Film and Television. Coupled with her unique affinity, it would be perfect for her to suppress the impetuous atmosphere of the live broadcast.

"I'll call her and we'll live broadcast together."

After Jiang Chao finished speaking, he called Liu Shishi who was training:

"Let's talk about Master, how about we broadcast live together tomorrow?"

Liu Shishi: "Huh? Live streaming? I haven't heard of it."

Jiang Chao: "It's a very good way of publicity. You can communicate with fans on the spot, and you can also give them coupons for buying things. It's very cool and trendy."

"Okay, no problem, I just want Chaoshen Sports to sell more women's sportswear."

Liu Shishi understood it as soon as he said it. Now live TV broadcasts also carry goods, but it is very troublesome. If you have to call to place an order and inquire about something, most people will not buy it.

But what Jiang Chao meant was to directly exchange live broadcasts on the Internet, which is quite novel!
"Let's go."

At the unveiling ceremony the next day, the master wore a beautiful red dress, smiled shyly, but looked at Jiang Chao beside him.

No sleep tonight.

Jiang Chao couldn't refuse the enthusiastic Liu Shishi
Jiang Chao would not refuse either.

Who can refuse the great artist?
The next day.

Jiang Chao went directly to Chaoshen Sports Headquarters, and this time he brought two more "wives" on stage, of course, they were all wives:

Aragaki Yui + Liu Yifei + Liu Shishi.

The most friendly image!
Opened the first live broadcast of Chaoshen Group's online platform.

At the same time, there are also a bunch of anchors who have been recruited for the live broadcast at the same time. All the categories on the website are broadcast by the anchors.

League of Legends is the main game, Xiao Cang, Xiao Guan, etc. all turned on the camera and chatted while playing games.

There are also Crossfire, Dungeon and Warriors, Legendary, Warcraft, Go Kart, and even the sheep and sheep invented by Chaochao are broadcast live.

Jiang Chao's live broadcast room is on the Chaoshen Sports Channel, which means he clearly wants to introduce products.

But he still didn't play, because the director of "Only Yun Knows" suddenly sent a message that there was a scene that needed to be re-shot.

So Jiang Chao and Liu Yifei changed into nice clothes and left the scene.

Jiang Chao's anchor dream was shattered.

But in the evening, I heard from the assistant that the sales effect of the online platform is not bad, and because it is connected to the Tianchao Internet, there are quite a lot of people buying from Tianchao.

This is the case when everyone doesn't know much about the webpage...

It’s just because this is the first time that an online platform sells goods live, so there are still relatively few people who trust it. Many people leave comments and comments that have nothing to do with Chaoshen Sports and League of Legends. Yes, all the text is wrong.

This gave Jiang Chao a headache.

Everything is difficult at the beginning. His way of bringing goods is too advanced. Now it is mainly because everyone is distressed about traffic money. Watching live broadcasts can cost money.

Many of them quit after watching for a few minutes, so Jiang Jiang and Lai Shixian discussed and hung up a few customer service calls. Those who really want to buy can contact by phone, and return to the traditional way a little bit.

That is to say, after calling, call the nearest offline store to deliver the goods, and only do dozens of cities, and small counties and villages cannot be popularized.

As Liu Shishi said during the live broadcast:

"You don't need to believe us, but please believe in Chaoshen Sports. We are just for publicity. You'd better go to offline stores to buy, and you can try various shoe sizes. Okay, let's recommend the next shoe: ha Take the third generation of boots, our flagship boots."

"It's thankless."

Finance Jiang Jiang said to Jiang Chao with a cool heart after receiving the data at night.

Because they buy online platform channel time is really every second.

Because it needs to spread to China, the server costs millions of dollars an hour.

And it also involves so many anchors and so many languages ​​​​of the website, Jiang Chao did too much from the beginning!
So almost everyone except Jiang Chao himself did not understand what Jiang Chao was for.

If you want to sell goods, Jiang Chao can ask a few celebrities to go to a few cities to bring the goods offline. Why is it so cumbersome? ? ?

Just like a writer's signing event, if you go to a few elementary schools, go to a few libraries, and go to a few bookstores, won't the amount of goods you bring directly increase?
"The kind of changes you are talking about are all quantitative changes, and cannot cause qualitative changes."

Jiang Chao shook his head, which writer have you seen who can make a lot of money offline? ? ?
Bringing goods offline can only be done by bringing luxury goods or improving the brand image. For example, if Harden sells the original player jerseys he has worn, that one is worth selling 1 fan version jerseys.

A speech or a book signing will sell a few hundred books at most, and there is still no follow-up, and the school and the bookstore will be divided.

In this era without live broadcasts, doing so is obviously a typical thankless task.

But Jiang Chao is more awesome. He knows how to bring the best goods in the future, so he has been persisting.

It's the same with the meat muffins brought by the e-sports live broadcast, and they make money casually in the early stage.

Because live broadcasting is a truly down-to-earth and popular platform, it is more natural and easier than platforms such as schools and bookstores.

Even if there is an opportunity, your store can sell out of stock. This kind of opportunity refers to traffic.

this day.

It is the fifth consecutive day that Chaoshen sports products are introduced live on the website and mobile phone software Chaoshen network platform.

Sales have been quite flat, and because sometimes choosing the high-definition mode sucks up dozens of megabytes of traffic in an instant, there are still a lot of scolding.

For this reason, Jiang Chao directly does charity to solve the scolding.

Invest 8000 million US dollars to buy a router, and install it for free for viewers who do not have a router in the live broadcast room and apply for installation!

Then give priority to the disaster areas this year, and Chaoshen Internet will cooperate with the three major operators to quickly connect to the network.

Including viewers who use the Internet in the deep mountains, as long as you apply for the installation of a router in the live broadcast room, I will install it for you! !
Use this method to pave the way for live broadcast? ?
A bit exaggerated! ! !

Didn't you say that the traffic is not enough, I will install a router for you!

$8000 million!
As a boss who has only started his business for two years, this pattern, this attitude, is explosive! ! ! !

And this is like a fuse, fermenting instantly.

The national acts as an entrepreneur, Mr. Jiang Chao! ! !

What even Jiang Chao didn't expect was that the phone in the live broadcast room of their online platform was directly rang.

Originally, he was planning to do it in two years, because Nike has recently signed Anthony Davis, and it is mainly because the thick eyebrow brother is also playing well.

And Adi also signed a contract frantically, fearing that he would be robbed by a Chinese sports manufacturer.

After all, this time Adi is trying his best to stop Chaoshen Sports, and Jiang Chao will not spend too much money on non-star players.

He can do charity for his own country, but he will never do charity for ordinary players in the United States. After all, the treatment of becoming a contracted star of Chaoshen Sports is still very good.

So Jiang Chao will not blindly keep up. He has signed too many stars now, and the manufacturing speed of factories and the consumption power of fans can no longer keep up. Those who like Chaoshen Sports are just these people. You let them buy all kinds of sports. Shoes, how is that possible.

Not everyone is wealthy.

It’s just that he didn’t expect that his ideas of setting up a network in the disaster area and installing routers for everyone for free were reprinted by various newspapers and became popular!

The whole network called for hot searches on the Internet, offline fans spontaneously recharged Chaoshen Sports membership, and the live broadcast room server was overwhelmed... The domestic brand Chaoshen Sports has exploded in the past two days!
Because it was too low-key, there were only a few hundred comments on Baidu News at the beginning, and many netizens saw this news in other newspapers, and compared it with other companies, is this a judgment?

"From other popular searches, I learned that Mr. Jiang Chao has donated 8000 million yuan to China's Internet charity. I am so low-key that I am worried for you!"

Weibo topic: "Celebrities with 50 hit the trending searches directly, conscientious companies with 8000 million have more than 100 comments, and only likes. I'm really a little bit upset!"

And on the third night of Jiang Chao's donation, the number of views in the live broadcast room on the online platform exploded!
Led by Chaoshen Sports, including e-sports players selling meat muffins, sales have skyrocketed! !

Walking into the live broadcast room of Chaoshen Sports, I almost died laughing inside, because many of them communicated with netizens through voice connections.

The fans in front of the online platform that called are absolutely incredible.

Some jokes actually happened on a live broadcast on an online platform, and the effect can be said to be even more explosive than variety shows! ! !
The beauty anchor who was on duty today burst into tears.

Netizens offered to buy more expensive shoes. The beautiful anchor fumbled for a long time and brought out a pair of 349 yuan shoes. Netizens asked if there were any more expensive shoes. The anchor said that these were already the most expensive, and usually sold for seventy or eighty yuan.

The anchor has to repeat rational consumption every three sentences, and netizens spend wildly

The anchor said that the wired heads can be returned or exchanged without any reason within 7 days.

If the anchor says it is not suitable, you can return or exchange it without any reason within 7 days, and if the netizens say it is not suitable, they will go to the hospital for a pedicure.

I was going to place a single pair and found that most of them were out of stock. The anchor said that the sewing machine was already smoking.

Netizen: Can you not give discounts, don’t send coupons, is there any activity for the purchase of 500+100.

The anchor said not to consume impulsively, and buy again if you really need it.

Netizen
"I am a centipede".

Boss Lai Shixian: Rational consumption! ! ! !Netizen: Mind your own business! !
No one expected that Jiang Chao's 8000 million charity event would cause such a big response.

And when the spokesperson Liu Shishi was on duty: "I'll take a throat lozenge, wait for me."

"I'll show you this one, it's my own shoe."

Netizen "You sit there, we buy it ourselves!!!!!!"

Fourth update! ! 2 words! !

For the addition of Timothy Merkez, the leader, rush! ! !