NBA: Starting with $20 billion, buying the Knicks

Chapter 205 The business war begins, smashing Nike and Adi!

Chapter : The business war begins, let's beat Nike and Adi!

The first generation of shooting guards.

A model of market failure.

Because the shape used is the KT4 high top of later generations.

Stupid, high gang, this is not at all compatible with the familiar shooting guard.

The KT4 without star blessing is really not attractive under the cool looks of the Super Gods, Curry, and Harden next to the display cabinet.

Popular basketball shoes are still not selling well. Unless the design language of basketball shoes in this era is particularly awesome, they still need the blessing of stars.

When Ding Shizhong asked about the solution, Jiang Chao's answer was also very simple. The processing factory suspended the manufacture of this shoe, and then modified the shape to make signature sneakers for players who performed well in the future.

For example, if you can get the rookie Pickled Pepper this offseason, you can make a wave.

It is too difficult for other people to find treasures in this era, such as Hayward, who has been contacted by Peak with a lot of money now... Chaoshen Sports didn't even have time to contact them, and there will never be enough manpower.

"Conventional shoe advertising and marketing can't keep up."

Next is the valuable experience Ding Shizhong gave Jiang Chao as the king of shoes, that is, Jiang Chao has produced too many shoes at once, and it is a good thing to fill the shoe cabinet, but in fact, everyone comes to Chaoshen Sports, the essence is that the marketing is the best now of three shoes.

Now this stage is actually suitable for more color matching and the main three signature boots, and it’s over. Curry Harden Vulcan... These are also the three pairs of shoes that Chaoshen Sports advertised the most.

In addition, Ding Shizhong also knows that there are many good shoes developed by Jiang Chao, such as Super God, Anta C37+, AJ32 King of Real Combat, Coconut...

Except for the unexpected explosion of the Super God Arc series, the others have not kept up with the marketing. Too many good shoes have come out together, even if it is advertising, they have to come one by one.

"It's okay, let's send out all the shoes, don't let everyone think that we eat a few pairs of shoes all over the world."

"Haha, yes, for these pairs of shoes, most of the research and development expenses are provided by you for free."

"Come on slowly, I won't develop any more shoes in 2010, let's market these slowly."

Jiang Chao’s feedback to Ding Shizhong means that in 2010, he produced the second generation of Curry and the second generation of Harden at most. This made Ding Shizhong heave a sigh of relief. God Sports has so many pairs of shoes waiting for bidding and promotion. You can’t expect Yang Ma to push four or five pairs of Super God Sports shoes in five sets in a row, can you?
Although money can turn ghosts around, but this kind of central level is not completely dependent on money. They are also afraid of being disgusted by the audience, so they release one Chaoshen Sports product tentatively in a month.

And if you really fight for money, you can't compete with those old overseas brands, so I didn't expect that the difficulty Chaoshen Sports is facing now is marketing.

"We still have to take our time to see the market feedback."

Jiang Chao’s past life is also different from the current era. The previous life was an era of entertainment to death. If the marketing is not enough, you can spend money on self-media marketing and you’re done. Recruit more people and write more posts. As long as the product is good, you can really see it, like It’s an up owner like Brother Z. His sneakers have never been advertised on TV or online TV, but relying on the fan effect generated by making videos, it caused Z1 to sell out.

So now we can only increase mass production to see which sells well, and reduce the frequency of low-selling products appearing on the display cabinets. This is the law of marketing.

If consumers don't buy a product that you think is great, you have to reluctantly part with it.

"But these are small things. The big thing is that everyone is eyeing you."

Jiang Chao's face changed slightly, what should come is still here.

After New Year's Day.

Reebok, Nike and Adidas, including Converse Vance, are all eyeing Chaoshen Sports.

This means that Chaoshen Sports has moved to their basic market.

Some giants have already begun to want to acquire Anta and Chaoshen Sports together, or the idea of ​​subsidiaries and subsidiaries...Anyway, they just want to get a share.

If you can't beat it, buy it. Anta's strategy has been used by the stronger "Gothic civilization".

What is the concept?
A company that has only been in operation for a few months has been picked up by an industry leader?

This is what Jiang Chao is most worried about, and it is also what the Three-Body Civilization in "The Three-Body Problem" is most worried about. Once an opponent notices you in the dark forest, you are no longer in the dark. You must really fight these giants. It's a business war.

You can poach people, and your opponent can also poach people, okay?
If you are really targeted by the giants, it may only take a moment for them to disintegrate you.

At least in their territory, there are a thousand ways to mess with you. Jiang Chao is very clear about this. Business wars are dangerous, and there are all kinds of smear routines in later generations. How can there be any reports from users, and 99% of reports are from colleagues.

It is impossible to sell. How could the first company that I worked so hard to build be easily bought by my opponent with money.

Ding Shizhong is more determined than Jiang Chao on this point. This is a family business he inherited. The whole family is doing this, and he will not give up.

The main thing is whether the elite talents at the bottom will be poached.

Fortunately, most of their backbones are Chinese, and they are basically supporters of domestic brands, and here Jiang Chao recruited Mr. Zhang to sit and watch, Jiang Chao also felt a little relieved!

Then it’s time to fight for money. Top designers like Ma Xun must pay extra money, or give too much. Jiang Chao doesn’t want to see this kind of thing. Can't go, the six gentlemen of domestic sneakers he recruited before are the absolute core.

Ding Shizhong gave Jiang Chao a thumbs up:
"I'm relieved if you don't sell it."

You must know that Nike’s asking price is 5 million U.S. dollars to acquire Chaoshen Sports’ full shares, and it also said that Jiang Chao can manage the team with peace of mind. With so much money, you can run the team for several years.

What's the use of this arrogant attitude? I really think that Jiang Chao's sideline business is just for fun?
In their view, this was a price that Jiang Chao could not refuse.

It has only been developed for a few months, so much value, far exceeding the market valuation, okay?

Adi asked for 5.5 million, and Converse 3.8 million, which is a curse.

Converse really wants to scold people, because the marketing language of coconut seems to be scolding them in the air:
"Commuting shoes also need to be comfortable, soft and just right~"

Converse's comments in the forum are really hard, and it's just right to be complained about hard... This is the meaning of mocking Converse Vance.

Vance's tricks are very sinister. They want to force Anta to withdraw its shares and factories, but they obviously ignore the unanimous feelings of the Chinese people!

The most flamboyant one is Reebok. They think that with Dayao around, their headquarters held a meeting for a week to decide to acquire Anta and the independent company Chaoshen Sports for 10 billion, but they meant to reserve the equity for Chaoshen Sports, because Dayao said that Jiang Chao The management and design are the best.

He is super god.

A super god without him is a super ghost!
So Reebok also hopes to take a fancy to his genius marketing ability, maybe it can make Reebok soar into the sky and be comparable to Nike Adi?
In this era, Chaoshen Sports is far from the size of Nike Adidas. In the week when the Curry generation Harden generation was released, it surpassed the sales of Nike Adidas, and it has been crushed ever since.

But Reebok + Anta can do it!
And everyone has felt the influence of "Heizi's Basketball". Now the animation production level of Neon is too high, and Heizi's basketball animation makes the audience feel excited again.

There is a sense of sight of becoming "Slam Dunk" in the new century, which makes many middle-aged men find themselves running in the sunset.

Because they can't play now, they just fish and make money in the office, but this love will never change.

Just like the label Jiang Chao gave to the Super God Generation:
"Slowly, we will all grow old. Wristbands will become watches, finger guards will become wedding rings, jerseys will become suits, sneakers will become leather shoes, and basketballs will become briefcases. Can we still find one? It is something I have loved for many years, and when I mention it, my blood boils.

One day, we will be too old to play basketball anymore, but we will still be persistent and our faith will never fade. "

This kind of publicity concept coupled with the Vulcan red color scheme and the appearance design of the 10th generation of James...

When Vulcan appeared on the stage wearing Chaoshen Xiangbei Red, the sales volume in Asia increased by 10 times that day.

This is the power of faith!

The cool appearance looks like the hardcore artwork of the fighting nation.

Xiangbei Red, China Red, Vulcan Red... The red color scheme is really enduring.

So Reebok likes Jiang Chao's marketing ability too much.

"Okay, the $10 billion has come...you can buy half of my team."

"Now your Knicks are more than 20 billion."

"Haha."

The two praised each other. Now their business is completely profitable. If they really want to be shopkeepers, the blood mother will pay back the money if they sell it. It has only been less than half a year. Jiang Chao has created a value 5 A billion dollar sideline! ! ! !
In addition, Knicks with a market value of more than 30 billion, Super God Games with a market value of tens of millions, Super God forums with a market value of tens of millions, International Herald News, and Super God Entertainment that has not yet developed their strength, they are all fixed assets.

No wonder some young people on Wall Street have recently begun to hang Jiang Chao posters by their beds.

This is the investment god descended into the world!

Ordinary people don't know that the original sketches of these products were designed by Jiang Chao. They only see that whether Jiang Chao invests in products, companies, or social elites, there is no time when investment is wrong!
The secretary who looks like a vase gave Li Ninghu such a wonderful design language...

Lai Shixian, who looks thin and autistic, speaks like a superman...

Even Downey Jr., after his predecessor, worked very well in the personnel department of the Knicks, working like a thief!
"Do not sell!"

Ding Shizhong made a phone call to test out his sister-in-law Lai Shixian.

After all, Lai Shixian has just graduated two years ago. For a young man like him, he has never seen so much money. If he sells it now, his small shares can be directly converted into tens of millions of dollars.

Lai Shixian criticized his brother-in-law in turn!
Because the acquisition is likely to be stigmatized, 100% of the power will be emptied, and then a new leader will be airborne, and he will become an outsider who creates his own brand.

"Haha, don't worry."

The voice of Jiang Chao from here made Lai Shixian feel more at ease. Anta has endured hardships in the past two years. He is afraid that Mr. Ding will rest. Jiang Chao knows that young people have a lot of time, and he has never failed. Not to sell the company.

People who sell their own properties are often people who have tasted the taste of failure, and they are easy to sell.

Lai Shixian also explained the reason for being targeted by industry giants, because the financial statements issued by the bank and the Forbes index were reported by the Wall Street Journal.

It turned out that they quietly surpassed Under Armour!

Under Armor was the super god of the United States 10 years ago, and it was also two young American natives who graduated from college who impacted the sporting goods market like geniuses.

Genius vs. genius, I didn't expect that the genius of the United States would be completely abused in half a year?

Americans are just disgusting. They don't want Chinese companies to be good, so they want companies from all over the world to attack Chinese industries.

The turnover of Chaoshen Sports is also sent to major news websites, and the turnover is rising every month, and the company pays more taxes every month.

"Think about it, it's indirectly advertising us, isn't it?"

"Yes, I thought so too, so I didn't report it."

Ding Shizhong said "Damn it" directly, thinking to himself, what did I say about it just now? ?Not as good as your brother-in-law? ? ?

Jiang Chao patted Mr. Ding on the shoulder comfortingly:

"Hahaha, you don't understand the world of young people, it's all right."

"I'm not old, right Mr. Zhang."

Next to Zhang Xiaolong trembling, every voice here is a super idol he admires:
"That's right, Mr. Ding, please take care of me in the future!"

Lai Shixian: "After Curry's lore, our products couldn't be sold anymore, which directly ignited the Chaoshen Sports market."

Jiang Chao looked at Ding Shizhong's calendar and said with a smile:

"It's going to be an All-Star next time. Remember to design an All-Star color-matched boots for Harden. Slow down for Curry and focus on Harden. Let Curry wear the Harden generation at that time."

"OK, no problem, let's balance it out. It's true that Harden's first-generation color scheme is a bit lacking."

Ding Shizhong finally told his brother-in-law:

"You send an email to all the employees of the company. Anta and Chaoshen Sports cannot be acquired. We will become the number one in the industry!!!!"

Jiang Chao said with a smile:

"Mr. Ding, you are out, and now you are using super chat, Comrade Zhang Xiaolong, come on!"

"Okay!"

Seeing that the business was coming, Zhang Xiaolong hurried forward to promote his latest idea of ​​Chaoshen Network.

"Have you touched the cake of the Internet? Awesome!"

When Ding Shizhong looked at Zhang Xiaolong's concept with novelty, Jiang Chao had already drawn a sketch of a person's WeChat opening screen under the moon.

Never slack off!

When he rejects these giants, it means that the business war has already begun. Then, the Super God Sports, which has no turning back, must go all the way to be super god!

Nike Adidas, right? I'll fight you to the end! ! !
This is Jiang Chao's heart after facing the cotton incident.

After experiencing the cotton incident in the previous life, whoever crosses over will kill these two families!
This is not a big picture. This is not the same as Jiang Chao said when he took over the Knicks that the goal is to be a championship.

But for sporting goods, he can draw his own pictures, think of advertising words and concepts, so he must be on top!
Of course, in the eyes of the subordinates, this is indeed a picture cake, but it is a piece of cake that the thief wants to eat and knows that it will be delicious!

(End of this chapter)