NBA: Starting with $20 billion, buying the Knicks

Chapter 128 Preparing Ten Thousand Shoes, 2009-2010 Season, Here Comes!
Chapter 120 Eight: Preparing for Ten Thousand Shoes, 2009-2010 Season, Here Comes!
at the same time.

The Knicks official website cooperated with the Chaoshen Forum, and tens of thousands of new users poured into the Chaoshen Forum to check the contract details.

The public also knows that Chaoshen Sports has offered two rookies, Harden and Curry, a 5-year, 5000 million sneaker endorsement contract!

Then the introduction of Curry's first generation and Harden's first generation of boots was also published in Jiang Chao's newspaper.

There is a tendency to shoot all arrows.

The Chaoshen Forum ushered in the peak traffic tonight.

The sales of the two newspapers also reached a new high, because of some headlines, non-fans bought and read them.

"Shocked, the Knicks boss actually did this? "

"Shock! ! !Is the Knicks owner's sideline so crazy? "

News fans all over the world are a family, and they eat this too much.

After all, the young boss in New York is quite amazing. Other young bosses basically started their businesses from investment and financing. Jiang Chao directly started the industry, and only the Chinese supported him. He will never forget the rejuvenation of the country through industry.

Moreover, these two newspapers also exclusively reported that not only these two players, but Beverly, undrafted Matthews,

As well as Thunder rookie Gibson and Thunder traded rookie Ibaka also got the endorsement contract of Chaoshen Sports.

Ibaka originally wanted to create a center shoe and wear it again, but after wearing the Harden generation a few times in the training game, he signed!Sign immediately!
His personality is to support Jiang Chao, and the clothes are really comfortable, and because he is a power forward, Lai Shixian changed the shoelaces into Velcro for him, so as to prevent him from bending over to tie them many times. This kind of thing happens with shoelaces.

It made the UAE sneak through a few times in the training match, but his 4-year contract with Nike has not yet ended. If he is photographed, he will be fined, so I can only envy him. If Jiang Chao was born 3 years ago, he would be fine. Well, the UAE now has a feeling that the first two years of its rookie season were wasted.

Their treatment and requirements are the same except that they are not signed sneaker contracts. The annual salary is 50, and Matthews is a little lower, 25. This is what he asked for.

He feels that he is a "useless person" that other teams don't want. His mother who is far away in the Holy City said that Jiang Chao saved Matthews, and he must repay his kindness.

But Rao is so.

If you add it up, Jiang Chao also bleeds heavily.

Curry Harden has become the target of this year's rookies.

Why?

Why can they get a signed contract? ?Jennings, Evans, and Harden's young DeRozan all had red eyes.

The envious chicken turned purple!
The reporters and some veterans were all sour. Are these two lottery sons of Jiang Chao? ?It took a lot of effort to get the two of them, but the boss in New York gave them 1000 million a year, which is full? ?

Even Griffin didn't get such a good contract, and this kind of shit happened.

It was good to know the news a few days ago.

But today, the Chaoshen sports in all major cities have opened, and they look very lively, and it is impossible not to be jealous.

Everyone knows that this kind of signature endorsement contract can get royalties. Harden and Curry have directly become the two most profitable rookies of Samsonite this year.

Super sports!

The super god generation series of boots...

More and more people are paying attention to this sporting goods company and their new boots today.

"On the first day, it will definitely be popular, but it won't be able to recoup the cost. If you throw 2000 million a year to 2 rookies, how many pairs of shoes will you have to sell to recoup the cost?"

"Yeah, it's ridiculous to put 4 pairs of shoes in a fake and prosperous place."

"Legendary, legendary legend, yes."

"What's the background? I think the representative is the brother-in-law of the president of Anta Sports?"

"The chairman is Jiang Chao. This is an independent brand that is a joint venture with Anta. Let's go, go to the store to see how the goods are sold? I was sprayed by Nike a while ago."

"Legendary, super god, very easy to remember, and this logo is also pretty."

"Yes, I love the logo."

"Chinese elements!"

"I heard from friends of Chinese students studying abroad that this is the word '超' in cursive script, which means super."

"Haha, the boss is really narcissistic."

"Has the Harden generation and the Curry generation come out so early? As a Curry fan, you must buy a wave."

Students from the basketball clubs of Harden and Curry rushed to the Anta flagship store one after another, and the college students who tried on the super sneakers lined up...

Coupled with the previous newspaper money and forum advertising share, Jiang Chao has actually started to make money.

But there are still a bunch of calls either genuinely caring or secretly mocking Jiang Chao for spending money like this, don't kill himself or something.

Not every player can make $ million a year from AJ like Jordan, and he made more money for AJ.

But they may not have seen the popularity of some physical stores after opening, especially Tianchao physical stores.

There are very few Reebok stores in China, and Nike did not make Yi Jianlian's signature sneakers, so they can only support the Chinese owner instead of supporting the national player who is working hard outside.

It is better to let him make money than to let foreigners make money, and it is a product from the Anta industry chain. Whether it is an old shoe fan or a new shoe fan, they all appreciate the design of these two pairs of shoes.

Jiang Chao's reply to this is to suggest that they go to the store to try it on. As for whether Curry Harden can play it, it is not something they have to worry about.

Players of this level can become money printing machines as long as there are enough fans and the quality of their shoes is not too bad.

Not to mention that Jiang Chao has spent a lot of thought on sneakers, isn't that a real money-printing perpetual motion machine?

But today is just the beginning.

Lai Shixian told everyone through the major media that the Super God generation basketball shoe product is only the first step, and in order to promote and give back to the fans, the price of the Curry generation and the Harden generation are both $80 a pair.

Tianchao is priced at 623RMB a pair, and a youth version will be released later.

In the New York store, Lai Shixian proposed the concept of the youth version, which made a group of middle school students so happy that they didn’t have so much weight and needed so many torsion-resistant carbon plates. What they wanted was handsome and stable basketball shoes. Isn't it cheap and able to play well after the release?
The most coquettish thing is that the youth version will be listed at Anta headquarters first, which means that Chinese fans will enjoy it first, and see you soon.

The youth version is priced at 288RMB a pair, which is almost half the price. The size is only 44, and it can be pre-ordered now.

Curry:

"Our slogan is to let all basketball fans wear good basketball shoes!"

This concept of the youth version made Nike really panic, because they found that Jiang Chao was not completely targeting their high-end market, and the low-end market also used this high-end design of basketball shoes to fight. Wouldn’t that be random killing? ? ?

The reason why they don't reduce the price of old shoes is because they are afraid of becoming LOW.

But no one thought that Chaoshen Sports would suddenly release a youth version, and tell everyone sincerely on the surface, oh, some children and girls don’t need to wear the player version. It has not changed. For students, it has the same effect as the flagship version, so they can indeed buy shoes according to their own economic strength.

At the scene, Lai Shixian also guaranteed that commuter running shoes, concept T-shirts and shorts will also be on the market within 3 months, and they are all designed exclusively by Chaoshen Sports.

This made the scene burst into cheers.

This is Jiang Chao's long-term plan. Although James 10 shoes can't be endorsed by strikers now, they can be produced as Super God series boots. They can be worn by Gibson and Ibaka. God's own flagship model is also completely fine.

So Jiang Chao and Lai Shixian stayed at the scene for half an hour before handing it over to Curry and Harden. These two were more excited than anyone else, but Jiang Chao was useless. He won't do things that lower himself.

What he did was much more meaningful than that.

After seeing the good feedback from various places, Jiang Chao quickly gave Lai Shixian, Ma Xun and other nine executives the next plan.

It is really embarrassing to have only four pairs of sportswear in the store now.

Next, in terms of shoes, I directly designed a lot of fierce designs, and quickly grabbed the market with Nike and Adidas.

Because Curry Harden is enough for the signature sneakers, as long as customers come to the store, they will definitely have a look at other shoes. At this time, Chaoshen Sports' non-signature sneakers can also be sold.

Nike never expected that Jiang Chao would seize the market so intensively.

Basketball shoes: Super God series boots, directly on the design of James 10, in addition to the AJ32 and KT4 high tops that Jiang Chao knows.

Commuter running shoes: This Jiang Chao chose the best-looking Li-Ning arc series that will be released in China in 11, as well as the C37+ of Anta's later generations, and if possible, the Peak State shoes with the highest technological content are produced!Taiji’s shoelace technology is very difficult. Jiang Chao can only leave it to the technical department to study. He only knows the shape, not the principle. It doesn't matter.

The bottom of Anta's own midsole technology C37 in later generations is not vain.

Fashion casual shoes: coconut series.

You don't need too many fashion shoes, and you don't usually choose sports brands for fashionable outfits. It's just fine to make coconuts.

Then Jiang Chao’s requirement is that each pair of shoes should be matched with a national fashion element, just like the Tiger Talisman of Harden’s generation. The national trend must be deeply rooted in the hearts of the people.
Ma Xun was stunned after seeing Jiang Chao's design drafts one by one.

Is this the moment of Jiang Chao's counterattack, fortress! !

"Boss, Anta's sewing machine is going to be crushed by you!"

"It's no longer possible to sell in large quantities. The only trial models we have are sold out." A message came from the marketing department, and there were basically no more items in the store.

But Jiang Chao doesn’t have hunger marketing, and all the other things he wants to buy are reserved with a deposit, and the scalpers are not given a chance. The regular season has not yet started, and there are not many people who make reservations, and enough time will be given to the Anta factory.

He also apologized to everyone and said that the reason for opening so early was to make everyone feel bad, but even this.

Not all out! ! !
During this meeting, he was undoubtedly premeditating to pretend to be a bigger bully.

Since these ordinary shoes do not require the approval of the stars like signature sneakers, nor do they need to sign stars at high prices, and discuss design with stars, so these shoes will enter the production line very quickly.

And this kind of shoes can have more color matching, because this kind of design language does not need too many colors, mass production is over, and the market will screen out a batch of color matching that is not suitable for the market.

Counting 5 colors for one product, at least 40 pairs of different shoes can be placed on the shoe rack! ! !

Now it means that the advertisement has been made, and the market response is also good. Now the lack of products in the store will also bring the discussion to a climax.

Either scolding or licking.

He is just letting everyone know the quality of Chaoshen Sports and his attitude towards the market.

I'm going to sign players, I'm going to make good shoes!
then.

after the start of the regular season.

All ordinary shoes are released.

Accurately attack all the fields that Nike Adidas is good at.

Of course... except for football, Jiang Chao is not good at football at all, and he has never bought a pair of spikes, so he will not touch this field, let other brands make money, even if he does, he can't make much money, after all In China, the largest market, football is at the bottom of the world.

One thing the media did say was right. Even if Jiang Chao is the boss in China, Nike shoes have been deeply rooted in China. This is not a term but a general term for sports shoes.

To quickly occupy the market share, basketball shoes are definitely not enough. The elderly sports shoes and children's sports shoes in the sinking market cannot be pulled down. Only in this way can a part of the market share be quickly occupied. At least let everyone know that Chaoshen Sports Store also sells everything. That's fine.

Today these two pairs of shoes are born most because of the design language that shocked them, but they will not do any commercial interference, because they are too weak!

We have plenty of stars, you only have two styles, how much can you sell? ?Do you have this strength? ?

This is the main purpose of Jiang Chao's hastily opened this time.

Another wave of old mille-feuille.

When it seemed to others that he had tried his best, it was actually just the beginning to confuse his opponent.

The purpose is to give other shoes a break from the design, and the sales revenue of these two shoes can also feed back a wave of scientific research. Otherwise, Jiang Chao and Ding Shizhong would not be able to bear the cash flow if so many shoes were built together.

Fortunately, the fans responded well after this small test.

"We have money."

"Well, it's not about making money, it's about being rich, keep working hard!" Lai Shixian added to Jiang Chao's statement, so that everyone should not be too complacent.

You have to pay back the 2000 million signing fee before you can make money, otherwise you will be working for Curry Harden...

……

After solving the follow-up, Jiang Chao drove the Apollo Sun God and drove home. Liu Yan and Jiang Shuying were both in the apartment, and they even cooked dinner for Jiang Chao, saying that it was a reward for the hard work of the boss all day.

"Wow, did I allow Jiang Jiang to come to my house?" Jiang Chao asked seriously.

Jiang Shuying was frightened and said quickly: "Boss, I didn't mean it. Liu Yan asked me to cook dinner for you with her. I didn't know this was your home..."

Liu Yan snorted: "Why? You are not welcome! I am very happy!"

"Of course you are welcome... I will send her back after eating."

"Thank you, boss. This is the post I posted today. We are making pork rib soup. Boss, please take a look first." Jiang Shuying felt a little lost for some reason. A woman's innate sixth sense made her feel that the relationship between the boss and Mi Liu must not be good. Normally, it is normal for Jiang Chao to be in a hurry to send her back, but why does she feel a little uncomfortable...

She... isn't bad either!

Cough, don't think too much, let's report the results quickly.

Although her mind was fascinated by Jiang Chao's calm appearance in the store today, she still focused on work and handed over the laptop.

"Let me see."

Jiang Chao opened the Chaoshen Forum and found that it was a post posted by Jiang Shuying, which also indirectly showed the results of today's opening.

"Chaoshen Sports Flagship Store opens, a list of pictures in the store! "

Many netizens came to the store to visit the store. The high-definition pictures of these two shoes, Jiang Shuying’s pictures of beautiful men with beautiful feet from various angles, have been posted on the Chaoshen Forum. LSPs have clicked in to see the shoes. It appeared.

Jiang Chao read the comments.

Sure enough, appearance is justice.

The same goes for shoes.

No one can refuse a pair of good-looking shoes with a pair of good-looking legs and a good-looking face.

"Is Chaoshen Sports and Chaoshen Forum the same owner? Look at the picture, the shoes look good. This girl is our school's school flower, so pretty."

"I saw that our chief's son is also very handsome in it. It looks good."

"This layman boss has something. Isn't this a tiger charm?? The heel is still in the shape of a horseshoe. This design language comes from Jiang Chao??"

"Jiang Chao Niu!"

"That's right, the investment is okay, you have to invest in something related to the team. I like Curry's shoes. They are so cool. There is also a 3-point mark. I also like to shoot three-pointers. I don't know how they work. gone."

"Both pairs are my favorites. I want to buy all 4 colors. The key is performance. I will try them on tomorrow when there are fewer people. If they look good, I will place an order."

"There's no limit, it's fine."

"Mr. Lai personally told me that 3% of the goods will arrive within 100 months after ordering, so we don't need to buy from scalpers at high prices."

"Yeah, the regular season hasn't started yet. Although there are people who can get $1000, I'm not used to them. Rich kids, go buy them. I'll wait for the shipment."

"Yes, this point must be praised by Chaoshen Sports!"

While Jiang Chao was still reading the comments.

Designer Ma Xun also dropped a bomb on the forum.

"Let me tell you about Chaoshen Sports' commuter running shoes."

The appearance design of coconut, the technological sense of C37 and Li Ning arc, Jiang Chao couldn’t help but want to wear these pictures he finished photoshopped. He has Adidas in his home. Send it to the homeless.

"What kind of technology is this midsole??? It turns out to be curved?"

"What is this?? Coconut color, it looks like a crystal bottom but it's different, it looks so handsome!"

"The running shoes with this curvature are really handsome, and the middle is still empty???" (Note: This refers to the Li Ning arc, and the design language is to connect the chassis and the body of the shoe with curved holes.

"If you want to promote, you must suppress first. What is the level of Boss Jiang's team? Isn't it too daunting?"

"Look at the logo below, it seems to be ordinary shoes, designed by Jiang Chao and his team!"

"I rely on!!!"

"Don't worry about the goods. I'm in Guangdong. I just got off the plane. Anta is the Chinese sports brand with the most foundries in China. With him as the backing, Chaoshen Sports may represent China to the world!!!"

"It's a design language I've never seen before, and I love it."

"When will these models come out @马迅设计师."

Ma Xun replied: "After the regular season."

This was a hurdle, and many people waited for Ma Xun's latest reply on the Chaoshen forum every day. Didn't the daily traffic of this forum increase.

"Mysterious oriental culture, I love it!"

"The backbone is all Chinese, this is China!"

"On the occasion of the 60th anniversary, the lion rises!"

"I can't wait, I will meet the Curry generation first, and the Harden generation will wait for me to save money to buy the youth version."

"Me too, the student party, I can only buy the youth style, and the youth style is estimated to be released together with commuter running shoes."

"I'll wait for the party, let's see what Harden and Curry are wearing in the preseason, don't just wear it and sprain your feet."

"The psychology upstairs is a bit dark."

"The crow's mouth upstairs is closed by labor and management! Thank you!"

Seeing that everything was flourishing, Jiang Chao was also in high spirits, and the three of them drank some of the Lafite treasured in the apartment for dinner, and naturally they couldn't give it away, and Liu Yan and Jiang Shuying slept peacefully in the second bedroom.

Jiang Chao fell asleep in the master bedroom with a sweet dream.

In his dream, he dreamed that the lion was roaring, the pack of wolves were retreating, and there seemed to be a little fox looking up behind him...

……

After 3 days.

Chaoshen Sports' marketing plan has been a great success. The income from the past few days has at least guaranteed the rent and wages of major flagship stores in the United States, and it can be regarded as a firm foothold!

It wasn't as fleeting as the outside world said.

Not to mention Tianchao, the number of basketball shoes booked on Chaoshen Sports in the past few days is more* than that of Anta, Li Ning, Peak, and Xtep combined (only basketball shoes).

This is the appeal of the NBA market, it is really invincible.

The limelight made 80% of basketball fans basically know about the Chaoshen brand. Jiang Chao’s free advertising plan was also successful, and Nike made a big contribution.

So now Nike don’t dare to post, because they are afraid of being overwhelmed by the heat, because they have already dissected these pairs of shoes and found nothing wrong with them, and they use more materials than their $1000 shoes... Just turn a blind eye and wait for him to go bankrupt, and it's over. Can the factory be busy with this kind of reservation system?

This is the matter of Mr. Ding and Mr. Lai. Mr. Ding is very busy in China and has expanded several factories. Nike's market research on the mainland is completely insufficient. He underestimates Anta's size and productivity.

If you know it, you know it, 80% of the fans are waiting to spray Chaoshen Sports, and you can know the content of the spray with your eyes closed. It is nothing more than a sour dog and waiting for Jiang Chao's capital chain to break.

……

However, after Jiang Chao gave the design draft of commuter shoes such as coconuts, he stopped paying attention to Chaoshen Sports.

because.

The 2009-2010 season is here.

(PS: To make up for the rewards of Lone Star and drink alone~~)

(End of this chapter)