NBA: Starting with $20 billion, buying the Knicks

Chapter 126 Mustache's questioning, is this a reverse operation?

Chapter 120 Six: Moustache's Question, Is This Wave a Reverse Operation?

After signing the contract, Jiang Chao selected their own generation of boots for the two.

Curry's first generation is the shape of Kobe's eighth generation, which focuses on styling and blockbusters. Then he suggested that Curry tie his feet every game, and ordered Cole to let Curry improve his shooting posture as soon as possible, just like the later Jerry West. Let Curry Li's shot is as soft as possible and not leaning forward.

The first color will be: blue orange.

The Harden generation got the concept of Yushuai from the stone carvings of the Tang Dynasty because he was advanced. The first generation was more retro orange, named Harden 1: Beast

Drawing inspiration from the stone beasts of imperial tombs in ancient China, the concept of "walking beasts" is more suitable to show the impact and beauty of basketball. Designer Ma Xun also added an asymmetry on the left and right toe caps and shoelace buckles. The concept of "Tiger Talisman" means that the combination of "Tiger Talisman" can lead thousands of troops.Harden's shoes focus on Anta's latest technology, which is more practical.

The current midsole technology is Anta's patent. After boost is developed, both pairs of shoes will be equipped with top sole technology boost!

The first color matching will be: retro black and orange.

Therefore, Harden shoes should not fail to sell because of lack of appearance and design sense like later generations of Adidas.

Because of his small step, he got the "original" designer of the later Yu Shuai.

Lai Shixian started his own work directly after the signing was completed, measuring the feet of the two signed players:
"We will send the test shoes to you as soon as possible."

"Work hard Mr. Lai!"

"Work hard Mr. Lai!"

In fact, when Curry heard that his starting color scheme was brighter than Harden's, he became psychologically balanced. He liked the aggressive Knicks main color. Jiang Chao had already guessed his mind. Dema made a "golden boots" color scheme, making it a glittering show.

But now the alliance still prohibits color matching, otherwise Jiang Chao will introduce some Chinese red elements or mandarin duck colors now, so he can only take it step by step, and the alliance will relax when it sees the benefits.

"When the sneakers come out, we will hold a press conference during the season to promote it. Is this okay?"

"No problem, the regular season is not played every day." Jiang Chao nodded.

Lai Shixian's efficiency makes Jiang Chao like it very much. The sneaker market needs efficiency.

Curry also nodded: "Don't worry, I have money to sell a pair of shoes, and I will try my best to promote it! Leave it to me!"

With the most sincere expression, Lai Shixian said something that silenced the audience:

"In fact, the best publicity is the player's performance in the game, such as wearing this pair of shoes and scoring 50 points, all of a sudden everyone knows the owner of this pair of shoes and this pair of shoes."

Cough cough%...

The two of Kuha didn't know how to answer for a moment. The request for 50 points came before the game?
But the reason is this, Curry put the braces into the teeth:
"Are you okay? I'm going to train."

Harden clicked his tongue and wanted to find a place to celebrate his contract.

Seeing the students of the same year working so hard, they could only tilt their heads to keep up:

"I'm going too!"

After they left, Austin shook hands with Jiang Chao alone: ​​"Boss, I hope we signed the right person. By the way, I heard that your Twitter message angered Kobe, is it okay?"

Jiang Chao gave him a cigar:
"I'm fine. Curry may have trouble when he meets the Lakers in the future."

"This……"

……

Because the volume of the Chaoshen Forum and the International Herald is still small, even if the headlines publish this information, it will still spread slowly.

But... the alliance came to the door first after learning the news.

That night.

Vice President Ryan came to Chaoshen Sports to talk to Lai Shixian.

I also went to talk to Curry.

They were frightened by this high contract. Obviously, even if Harden is worth it, Curry is not worth such a high offer, right?
There is no PY transaction here? ?After all, Chaoshen Sports' major shareholder is Jiang Chao!

At first, the NBA thought that Jiang Chao was changing directions to avoid the salary cap, but Under Armor matched Curry’s offer. Just choose.

Moreover, Jiang Chao did not pay the money alone. Anta would also pay Curry's salary. Lai Shixian was very smart and said that it was Ding Shizhong's decision.

Diluted the role of Jiang Chao.

The league has nothing to say, it just warns Jiang Chao not to bypass the contract salary to sports brands in the future.

This boss really makes the league worry. There is no boss in the league who runs a shoe factory. He is the only one with such a precedent. The player turned to him because everyone had never heard of his brand.

Some people even speculate that he gave Curry Harden an injection of ecstasy to get them to sign. Otherwise, why would Nike and Adidas not sign in the lottery? ? ?

After Jiang Chao received the call, he said, "What Lai Shixian did has nothing to do with me, Jiang Chao."

Theoretically speaking, this is a part of Anta's investment plan. They have bought Italian famous brands, so what's wrong with receiving two lottery tickets.

So the league has no evidence under the doubts of some bosses. After all, Jiang Chao signed the player contract first, and who knew at that time that he would set up a shoe factory... If you really know that he wants to invest in a shoe factory as a side job, he might not Let him buy it.

And after all, everyone has been suffering from Nike for a long time recently. It is a good thing for a brand to hit the market. The league that pays attention to the players themselves certainly does not want such things like stepping on shoes to happen in the main game. In that case, the NBA market will fall.

After completing the signing, Jiang Chao took the 9 original employees of the Chaoshen Sports team to the Knicks he invested in to watch the game. This kind of feeling that they don’t need money to get things makes Lai Shixian and the others feel that this is all My sense of sight of Jiangshan.

They were still too shy, and they couldn’t let it go when they went to the Barrier nightclub. They wanted to see the stripped dancers but they didn’t dare to watch them. Jiang Chao simply took them to the rock and roll bar and ordered a glass of whiskey. Talk about the rest of the industrial chain to complete this one.

That is to set up a Chaoshen flagship store in the future so that fans can start shopping for sports products by the way, and not just a physical store, but online, find Boss Cai from Tianchao Alibaba, and he will help them run a Chaoshen flagship store on Taobao and Overseas online shopping store allows Americans to overseas online shopping for products of China's Anta and Chaoshen Sports.

"Can Ma Yun's Alibaba Group provide us with convenience?"

"That's why I didn't ask you to find Ma Yun, but to find his deputy Cai Chongxin. He likes basketball. You tell him that he will definitely help us. Opening up the online channel is a matter of a moment. He will ask for help in the future." In my place, let him give us some tax cuts at that time."

Lai Shixian is skeptical that this young boss is real or fake. . .Cai Chongxin is one of the rich Chinese who has achieved success and fame. Will he ask Jiang Chao? ?Unless he also wants to buy the team.

Ma Xun and others admired Jiang Chao extremely after walking around, eating, drinking and having fun. This dragon is really cool, if you add a win, it won't be so cool?So they hurried to hand over to the foundry to ship to join Jiang Chao's Knicks one-stop industrial chain.

"Ning is Buffett in the basketball world, boss!!" Xtep's operation can really be said, this flattery.

"No, maybe a little bit more powerful than Buffett...I'm not purely an investor, how about I rejuvenate the country through industry!"

"You will be the boss of Light of China!"

Ma Xun looked at this eccentric American metropolis, and it was hard to imagine that Jiang Chao, the Chinese boss, had already built his own industry here, and he couldn't wait to see how this industry would flourish.

Could it be that the number of Chinese that can be seen in Manhattan has increased several times? ? ? ?

……

half a month later.

The offices of Chaoshen Sports, Chaoshen Forum, and International Herald’s US headquarters are overcrowded, and the office of more than 2000 square meters is finally no longer empty.

Half of them are special recruits recruited from New York universities such as New York University, Columbia University, Fordham University, Manhattan College, Wagner College, etc. Half of the special recruits are international students from famous Chinese universities, Qingbei People’s Fudan University, and A quarter of them did not study abroad. After graduation, they gave up the domestic recruitment of Li Ning, Peak, and Xtep, and went directly to Chongyang to work for Jiang Chao.

It’s just that this is from the US side. The long queue of interviews at Super God Sports on Anta’s side is almost at the gate of the Jiangnan Leather Factory. Some media asked these young people why they chose such a little-known company with no achievements.

A certain man raised his arms and shouted:
"Because of love!"

"Demonstrate the power of China! I want to dedicate what I have learned all my life!"

"Haven't you watched the video of Jiang Chao's speech at Anta headquarters?? Check it out on Youku when you have time!"

"Made in China, he is the designer himself! Is it wrong for us to make it easier for him?"

A factory girl who came out to work at the age of 16: "This boss...he...he is Jiang Chao!!"

The reporter was stunned: "Will Jiang Chao not work overtime and deduct wages..."

"What do you know, working overtime is voluntary!"

"The power of idols, haven't you heard of Jiang Chao, reporter?"

The middle-aged reporter: "emmm..." This wave of anti-customer-oriented anti-killing was unexpected.

Lai Shixian went back to maintain a wave of order specifically for this purpose. Quanzhou is a transfer station for Chaoshen Sports in Jiang Chao's sense.

When I have money in the future, I will definitely build a headquarters building at the foot of the emperor. Now it is more to form a transit to solve the urgent need.

Ding Shizhong also agreed with Jiang Chao's opinion. He was very surprised by the popularity of Chaoshen Sports. Jiang Chao's appeal was no less than that of domestic stars, so he expanded the scale of Chaoshen Sports' office area. Just like AJ killing everything randomly, if Chaoshen Sports can win the hearts of the Chinese people, then his Anta will also be honored.

Lai Shixian took the first-generation Curry and Harden boots to Anta's foundry for small-scale trial production.

Ding Shizhong didn't believe it when he heard that it was designed by Jiang Chao himself. What's going on, he is ignorant and you Lai Shixian are ignorant? ?

It sounds like Jiang Chao is forcibly adding his own thoughts to the product?

You say that the shape is fine, but the midsole technology has allowed the scientific research team to really start researching, is it reliable?

You must know that Mr. Ding never interferes with the research of the scientific research team, and it is taboo for laymen to guide experts in any field.

But when he saw the sole boost idea of ​​"thousands of TPU particles", he was shocked. Lai Shixian directly stepped on the midsole sample for Mr. Ding, and the feeling of stepping on cotton was unprecedented!

"This is a technology to create the future!"

"Yeah, it will also be explosive when used in Anta series products!"

"Hurry up and research! The Anta team researched this Boost overnight!!"

"Didn't Boss Jiang Chao directly give the detailed material data sheet?" Ding Shizhong asked.

Lai Shixian: "No, he's tired enough, let's leave it to us, the boss's genius idea is still used in the team, although I think he will definitely achieve something in scientific research, there are too many creative wives!"

Thinking of Jiang Chao's concept of coconuts, Lai Shixian can only be amazed.

In fact, Jiang Chao, the chairman, has always been raising his head. He knows the concept of "thousands of TPU particles".

He didn't ask any of the research members who wanted to improve, including the designer's improvement of his design draft, because...

Compared with him relying on memory to recall, the error tolerance rate of things decided by this group of people meeting together is extremely low.

If he was really allowed to come up with the final draft, then why would he need these people? He could just change his career as a designer himself.

They are used to innovate and develop technology, Jiang Chao knows it.

Based on the impression of buying shoes from Taobao in his previous life, he knows where there is TPU in this shoe, where is the big carbon plate, whether it is knitted or leather, and how does he know the exact percentage.

So it is impossible for him to be both a father and a mother. This group of people is the core strength of China's sporting goods in the future.

Don't worry, it's over.

And before he made a move, the product manager of Peak had already signed the product endorsement contract of Beverly and Matthews at a low price.

As the captain of North Carolina, Danny Green also endorsed the North Carolina blue of AJ1. He couldn’t escape for the time being. Mills was signed by Peak, and Chaoshen Sports didn’t grab it. You can sign if you want, not Nike Adidas up.

Jiang Chao also knows that Mills will not become the kind of star who can sell shoes, the Australian market?That's okay too.

It doesn't matter if he wears Chaoshen Sports shoes or not. The team's rookies all sign Chaoshen to be scary. The Knicks market is saturated.

Just after he thought this way, the product manager hired from Peak also went to get Thunder rookie Gibson.

This made Jiang Chao very happy, yes, the boss loves this kind of talent by analogy.

The media's reaction here was mediocre.

It's not too awesome to say that it's awesome.

It’s so awesome that you have the guts to sign Reebok’s Yao Ming and Nike’s YI? ?Can you afford the high breach of contract fee?
The media can only mock and ridicule like this, and can only sign rookies.

Only the Basketball Pioneer has a different voice:

"Then rookies can't become superstars?? They're all five-year contracts. If you say no, you can't?"

……

Another half month has passed.

Harden generation.

Curry's first generation of sample sneakers was born.

This is super god-like speed, and it also shows Coeha what is called Chinese speed!

Other brands have to delay the design for several months, enter the product line to modify and modify, and produce a pair of shoes in half a year, but the quality of the shoes is not good.

Jiang Shuying sent a few pairs of shoes for trial to Jiang Chao's office. She had selfish intentions. As the chief financial officer, she naturally didn't have to deliver them in person, but she wanted to see Jiang Chao's arena, and she hadn't felt Jiang Chao's love for a long time. That dragon-like temperament, I really want to see the handsome boss.

The main reason is that as a girl, she felt that basketball shoes could be so handsome for the first time. Of course, in the eyes of girls, AJ1 is a sneaker rather than a sneaker.

Sean Marks and others gathered here and were full of praise for these two pairs of shoes. They all said that they would go to the Chaoshen Sports flagship store in Chinatown to buy a few pairs of shoes after they were launched.

Curry's first generation is orange + blue sole, with a logo with 3 characters and a circle. The sole is Curry's jersey number, and the heel is Curry's signature. It is light to pick up, not like a pair of basketball shoes at all.

Yushuai is an orthodox basketball shoe, with all kinds of Anta cutting-edge technology, retro dark orange and pure black cross, the rear heel is horseshoe-shaped, and the shape is tiger charm, which is indescribably stable and majestic.

There are also two color schemes brought over. The Curry generation is pure blue + crystal bottom. If it is matched with the home blue jersey, it will be a little blue man.

The Harden generation also has a bronze green and black background color scheme of Tiger Talisman. Harden is going to carry out the low-key connotation to the end.

Jiang Chao couldn't tell which pair of shoes would sell well for a while, and in his opinion...

just-so-so?

But so? ? ?

Having seen too many top designs of the national trend in later generations, he has a very high vision. The most awesome one he has seen is Anta's Alpine ink color KT4, which is the most popular one in the market.

Good-looking is good-looking now, but the color matching of these two pairs of shoes in the later generations is rotten in the market, and Kobe’s 8th generation pair, let alone Nike, has created a bunch of color matching for them.

So Jiang Chao was very calm when a group of people surrounded him in amazement. This may be able to compete with Adidas, but it is not as good as the design language of Nike AJ. Now the original AJ and the upcoming James new model are also moving towards The direction of getting more and more coquettish has changed.

Zhan 11 shoes must not let Nike come out first. This is an epoch-making coquettish shoe, and he has to use it for his own people when he finds a chance.

Why not use it first, because I am afraid that the follow-up will be too difficult to surpass. From the perspective of the historical process, the first generation must leave room for the latter. It is not a good thing for Jennings to debut and reach the peak. There is a bottleneck period in creation.

In the eyes of Downey Jr. and others, the boss is pretending to be aggressive. Could it be that the shoes you designed yourself are not handsome? ?
This is the first sample out.

On the contrary, D'Antoni, who has positions in both the coaching staff and the management team, is a little worried. He and the young coach actually feel that these two lottery players are not eligible for the signature sneaker contract.

There's nothing wrong with designing their own sneakers, but it's not too early.

And even for players like O'Neal, Dayao, and Howard, the sales of signed sneakers are very average.

This boss looks a little too good for two lottos.

Their coaching staff didn't think how good these two rookie seasons could be. Now they are basically based on the tactics of Turk Drew and Okur, so they don't understand... Is the boss's wrongful money spent too early? point.

"I know the voice of the coaching staff, and what I want is your voice."

Jiang Chao was relieved when he saw that D'Antoni was a little "envious" of the 09 double iron.

The coaching staff who knew the abilities of these two people responded this way, but what about the general public? ? ?

They will definitely become a free tool for Chaoshen Sports, and they will give Chaoshen Sports a wave of free advertisements.

"I see!"

D'Antoni gets it right.

Yes, the new brand, don't you just want this name to be known to everyone?
Whether it is good news or questionable news, the boss's new company has never been advertised.

Think about it this way.

That's all right!
Use the ball market in New York to advertise Chaoshen Sports?
The more controversy there is, the wider the spread of Chaoshen Sports will be? ?

Ordinary people in the United States have to know this brand before they will click in to have a look when they pass by a brand flagship store or see an overseas online store.

There are always only two paths for new sports brands, either crazy joint ventures to make a big move, or a crazy wave and then quickly go bankrupt. There is no room for dawdling.

Those who dawdle do not need to register the brand, just go directly to Putian.

Market recognition is the key. Opening up the market requires dozens of times more investment than Nike Adidas to achieve a little effect. Now that the New York ball market is so big, Jiang Chao used the enthusiasm of these two rookies to successfully make Chaoshen Sport's 'fame'

Whether it is scolding for being taken advantage of, or scolding the chairman of Chaoshen Sports for doting on these two rookies, the advertisement has indeed been made.

Liu Yan has sat in on a journalism class. This kind of news marketing method requires "borrowing flowers to present Buddha". Reverse marketing is the easiest to succeed and the most likely to be fatal.

The fast broadcast player at this stage is a model...

Kuai1bo's success is also closely related to the quality of its products, but it's a pity that it took the worst path.

The same goes for Jiang Chao’s Chaoshen Sports. This marketing method requires product quality assurance. Don’t promote it and then link it with poor quality. Shoes can be crushed.

Consumers are not fools. If you want to harvest consumers, you have to come up with something.

This is the case with Xtep, a typical domestic example. People all over the country know Xtep, but they don’t have a pair of Xtep’s representative shoes, so it can only rely on sales to harvest consumers, which is definitely not a long-term solution.

But Chaoshen is different. When Lai Shixian held a press conference, he said that their quality control is the same as Anta's production line, and the product quality can be compared with the industry model Adidas. The comparison is with the best.

Mustache gave Jiang Chao a thumbs up after knowing it a little bit. As expected, it was Boss Jiang's first choice of sideline business.
"Boss, when will we set up a Super God Sports Corps, I want to wear center forward shoes..."

After the news reached the team, Ibaka, who was envious, signaled the boss, don't be partial to the outside line, look at the inside line!
Jiang Chao replied after seeing the news in the team group:
"Whenever you single-handedly block Curry's three-pointer, our company will create a pair of inside shoes."

(End of this chapter)