Reborn as a Hong Kong Tycoon

Chapter 566 Persuasion Failed, Opponent (Two in One)

On the second day after arriving in Tokyo, Lin Baicheng took Chiba Nanako, Nigaku Lisen and bodyguards to the golf course where he had an appointment with Mikhail Kogan.Higurashi Lisen, manager of Xingyue Electronics Japan Branch.

Mikhail Kogan did not go to the appointment alone, and brought along several managers including Tomohiro Nishikaku and Akio Nakanishi.

"Mr. Cogan!" "Mr. Lin!"

Lin Baicheng and Mikhail Kogan shook hands with each other.

Lin Baicheng then greeted his old acquaintances, Tomohiro Nishikaku and Akio Nakanishi.

At first, the two sides didn't talk about work, but chatted while playing golf.

"Mr. Lin, congratulations to Xinghe Game Company for its successful listing, and the stock price has soared."

Although Mikhail Kogan called to congratulate Lin Baicheng after Galaxy Games was successfully listed, it was a phone call, and neither of them had a chance to meet after that. It was a rare meeting, Mikhail Kogan Congratulations, of course.

Although Mikhail Kogan himself doesn't like restraint and likes freedom, but as a businessman, he certainly knows that the success of the listing of Galaxy Games has greatly increased Lin Baicheng's net worth. For Lin Baicheng, this is definitely a good thing and deserves congratulations.

"Thank you."

Lin Baicheng said with a smile: "If Mr. Kogan is willing, he can list Taidong at any time. At that time, Taidong's stock price will definitely not be low."

Mikhail Kogan shook his head when he heard the words: "I'll let it go, the company is subject to a lot of constraints after going public, it needs to fully disclose its financials, and the projects it operates need to be reviewed by the board of shareholders, etc. It's too troublesome ,I do not like."

Lin Baicheng said: "Mr. Kogan is right. Actually, I don't like it either, but after the company goes public, its net worth can increase a lot, and the company's business in the United States can also save a lot of trouble. There are both advantages and disadvantages. There is no way around it. .”

"It doesn't matter whether a company wants to go public or not. There are good and bad things about going public. It mainly depends on the company's operations."

Although he doesn't like to list his company, Mikhail Kogan does not unilaterally think that the company's listing is not good. In fact, he knows that the benefits of the company's listing are still greater, otherwise there will not be so many companies competing Want to go public.

"Taito is now the leader in the Japanese video game industry, and I believe the company will maintain its leadership under the leadership of Mr. Kogan."

Lin Baicheng complimented him politely. He could say that he just opened his mouth for this kind of hypocrisy in the mall, and he didn't feel that there was anything wrong with lying.

Of course, Lin Baicheng knew that he was lying. In the history before his rebirth, Taito Co., Ltd. ended up being acquired. The leader of the Japanese video game industry was Nintendo, and there was nothing about Taito Co., Ltd. at all.

If the business development of Taidong Co., Ltd. does not change much, it is likely to step into the footsteps of gradual decline in the future, but Lin Baicheng will not remind him at all.Putting aside the question of whether the other party believes it or not, Taito Co., Ltd. also makes games after all, and there is competition with Xinghe Game Company.

Even Xingyue Electronic Game Company may compete with Taito Corporation in the future. It is true that Taito Corporation does not make consoles now, but it does not mean that Taito will not be consoles in the future.

Once Taidong chooses to be the mainframe, it will inevitably compete with Xingyue Electronics, so there is potential competition between the two companies.

The two chatted politely, and sometimes Tomohiro Nishikaku and others would intervene, but most of the time it was Lin Baicheng and Mikhail Kogan who were chatting, after all, their status was equal.

In Japanese culture, status hierarchy is very strict, and people of lower status usually don't intervene in conversations between people of higher status.

After the meeting, Lin Baicheng and Mikhail Kogan went to rest and let the people below play.

This time, Xingyue Electronic Game Company hoped that Taidong Co., Ltd. could cooperate with the company, so it can be said that Xingyue Electronics asked Taidong, so Lin Baicheng took the initiative to bring up related topics.

"Mr. Kogan, what do you think of the console market?"

"There is still potential, but if the price of consoles or people's living conditions are not raised, then the console market may not be able to make a big difference in the future."

Mikhail Kogan's words are easy to understand. Compared with arcade machines, people spend too much money to play consoles at the beginning.The price of a console plus a game cassette is more than 200 US dollars, while the arcade machine only needs to buy a token, and people with poor family conditions cannot afford it at all.

"As time goes by and technology advances, I believe that the cost of consoles will decrease, and the performance will also improve, lowering the purchase threshold for players. Most importantly, I am optimistic about the development of the world economy. The war will break out again, and in today's society, there is no basis for a large-scale war."

Lin Baicheng expressed his opinion.

"I basically agree that a large-scale war will not break out, but the situation of the Cold War between the East and the West will basically not change easily, and the world economy will inevitably be affected by it. No one is sure when the economies of various countries will become better."

Mikhail Kogan shook his head as he spoke. Except for those businessmen in the arms business, no businessman hopes for war. World peace is the vision of businessmen.

Lin Baicheng did not talk about the world situation with Mikhail Kogan, but only talked about business matters: "Mr. Kogan, Xingyue hosts have sold 10,000+ hosts since they went on sale, and they are expected to be sold throughout the year. About 40 units. This is less than a year's sales this year, and by next year, the sales of Xingyue consoles are likely to reach one million units."

"Usually, the sales volume of a game's cassettes is higher than that of consoles. For example, the game "Mario Brothers" currently released by Xingyue Electronic Games Company not only sent out 10,000+ copies of cassettes with the same sales volume of consoles, but also That's nearly 30 additional cassettes sold."

"If Taidong's games are transformed into console games and sold on the Xingyue console platform, taking "Space Invaders" as an example, I believe it will be no less successful than "Mario Bros." One million consoles can sell 200 million copies. game cartridges."

"Currently, our company's game cassettes sell for $40, of which the cost price is only $25, and there is a profit of $15."

"Taidong is the leader in the industry, and it also cooperates with the Xinghe game company under my name. Therefore, in terms of profits from the games sold by Taidong on Xingyue consoles, Xingyue Electronics only takes 80% of the profits, and the remaining % of the profits belong to Too East."

"If it is 200 million copies of cassette sales, Taito can get a profit share of 2000 million US dollars."

"This is still when the sales volume of the Xingyue console is only a million units, and the market is constantly expanding. I believe that the sales of the Xingyue console will continue to increase, and the sales of game cassettes sold on the console will naturally increase accordingly. gone."

Lin Baicheng is drawing big cakes, but he seems to have given up % of the profits. In fact, he has increased the production cost of cassettes, so Xingyue Video Game Company actually made a lot of money.

"Mr. Lin, classic games like "Space Invaders" and "Mario Brothers" are not available every year, not to mention whether the sales of Xingyue Console will reach one million units next year is just a prediction."

"The most important thing is, Mr. Lin, you should be clear that the leader in the console market is Atari in the United States. Atari sells more consoles than Xingyue consoles. If I want to cooperate, I should also cooperate with Atari. right."

Mikhail Kogan spoke differently.

Lin Baicheng laughed when he heard the words, as long as he has the intention to talk, he immediately said: "Mr. Kegan, I don't deny that the current sales volume of Atari consoles is higher than that of Xingyue consoles, and its market is bigger. But I think it’s impossible for Atari to give Taito such a high profit share of %.”

"As long as the sales of the Xingyue mainframe and the sales of the Atari mainframe are not very different, then every 1% of the profit share is not a small amount, let alone a profit share of 10% or more."

"What is the market for Xingyue mainframe, we still have to try it out."

Mikhail Kogan said: "Mr. Lin, what do you think of this? I asked the company to develop a game first and sell it on the Xingyue console. After I confirm how much profit this game can bring to the company, How about we talk about an exclusive closer collaboration?"

"Mr. Kogan, Taidong's "Space Invaders" is a good game. Just sell this game on the Xingyue console. Why spend money on developing a new game?"

Lin Baicheng immediately said that with the current influence of "Space Invaders" in the arcade market, it will definitely be a big hit if it is sold on the console platform, and it can even increase the sales of the console.

A good game can increase console sales, and "Mario Brothers" is the best proof.

"Mr. Lin, forget about "Space Invaders" for now, I don't want the sales in the arcade market to be affected."

Mikhail Kogan immediately declined. If the game's sales on consoles affected the arcade market, he would have to vomit blood.You know, if there is no accident, "Space Invaders" can bring Taito Corporation a profit of at least million U.S. dollars in the arcade market in a few years.

On the one hand, there is a profit of no less than million U.S. dollars in a few years, and on the other hand, there is an unknown prospect. Everyone knows how to choose.

"That would be a pity."

Lin Baicheng couldn't force it, expressed regret, and then said: "Since Mr. Kogan has already made a decision, I won't say more. However, if Mr. Kogan plans to put "Space Invaders" on the console platform for sale, I also hope to consider working with my company instead of Atari."

"I will definitely give priority to your company, Mr. Lin."

Mikhail Cogan immediately said that Galaxy Games and Taito Co., Ltd. have a lot of cooperation, and Taito needs the anti-piracy software of Galaxy Games, so Mikhail Kogan will not easily offend Lin Baicheng's.

"Then I would like to thank Mr. Cogan first."

Lin Baicheng was actually a little disappointed that he didn't convince Mikhail Kogan, but it's normal to think about it. He is the master who doesn't see the rabbit and doesn't scatter the eagle. Under the circumstance that the interests are not big enough, Mikhail Kogan is very depressed. It's normal to hold your breath.

"Mr. Lin is polite."

Mikhail Kogan changed the topic: "With regard to the anti-piracy software of Xinghe Game Company, can your company give a certain discount in terms of price? If the licensing fee for each arcade machine can be reduced, then Taidong will More games will buy anti-piracy software."

Lin Baicheng heard the words: "With regard to the anti-piracy software business, Xinghe Game Company will make some adjustments next year, and the price will change at that time."

"Mr. Lin, shouldn't the price of the price authorization fee be raised?"

Mikhail Kogan immediately asked with concern. He hoped that the price of the licensing fee could be lowered, rather than that Galaxy Games had raised the price of the licensing fee.

"At that time, the authorization fee will be linked to the purchase quantity. The minimum purchase limit of sets of a game will be adjusted, and it may become sets or even lower at that time. However, the number of purchases is low, and the license fee for each set is Prices will naturally go up."

"If the purchase volume is still large, then the price of the licensing fee should not increase. The specifics will depend on how the company's management will formulate it at that time."

Lin Baicheng didn't say too specific, after all, these things haven't been finalized yet, so if he said too specific now, it would be tantamount to putting shackles on the company.

"That's not bad."

After hearing this, Mikhail Kogan couldn't help but feel moved. Some of the games developed by Taidong were not so confident at the beginning, so spending 700 million US dollars to purchase sets of licensing fees seemed to be too much investment.

But if you don’t buy it, in case the game sells well, but the arcade machine does not use anti-piracy software, there will be pirated arcade machines on the market, and the company will make a lot less money at that time.

For a game whose self-confidence is not very high and its prospects are uncertain, whether to buy anti-piracy software has its advantages and disadvantages, which makes people hesitate.

But if, as Lin Baicheng said, the number of software purchased at the beginning is reduced, and the investment of less than 100 million US dollars for a thousand sets is not too much, it is acceptable.What's more, the number of sets may be reduced, and the initial investment may be less.

Without convincing Mikhail Kogan, Lin Baicheng stopped discussing work matters with him. The two then went to play golf again, and chatted about other things.

At noon, a group of people dined together and separated after the meal.

Lin Baicheng had a chat with Rimu Lisen and told him that Taito had not been persuaded to contact other game companies in Japan to acquire shares in some small game companies, support small game companies to develop console games, and bring the games to Xingyue Console Platform sales.

Although the investment is small and the results are slow, in the long run, this strategy is actually better and less prone to problems.

If Xingyue Electronic Game Company has a certain shareholding in each game company on the platform, then these game companies will not be easily poached by other host companies, reducing the risk of the platform.

(End of this chapter)