My rebirth is different.

Chapter 835 Want It All (-character Chapter)
Cai Mingjie continued to wait with a gloomy face, his mind turned quickly, thinking about how he should respond.

Since the people from Qualcomm came to investigate, and the conversation heard by his son, it means that the legendary mobile phone company and the other party should not have reached an agreement and are negotiating.

In this case, I still have a chance!

After waiting for more than ten minutes, a short and fat man walked in, followed by a young man who looked like an assistant.

Cai Mingjie knew this fat man, he was Vice President Hu of Legend Mobile Company, they had met before, and Hu Jinchang had even been to MediaTek headquarters.

"Mr. Hu, hello." Cai Mingjie got up quickly and said.

Hu Jinchang came over with a happy face, extended his hand to shake hands with Cai Mingjie, and said apologetically, "I'm sorry, Mr. Cai, to keep you waiting. There is no way, the company has too many things to do, and I am too busy ,Ha ha……"

"It's a good thing to be busy, which means that the legendary mobile phone is selling well! This year's legendary mobile phone is a hit. I heard about it in Baodao. It sold 300 million units in two months. The entire industry is paying attention to you. .” Cai Mingjie complimented.

"A small achievement is nothing to worry about. Mr. Cai came all the way this time, is there something going on?" Hu Jinchang asked knowingly.

Cai Mingjie wanted to scold someone in his heart, what happened to come here by himself, don't you have a B number in your heart!

If you hadn't called to say that you were severing cooperation, would I have come here eagerly?
Although he thought so in his heart, he definitely couldn't say it out. Cai Mingjie replied with a smile on his face: "The cooperation between our two companies was very pleasant. I don't know why there is a sudden problem, which caused your company to change the chip supplier. My This time, I came here just to solve this problem. If Mr. Hu has any ideas, feel free to bring them up, and we will discuss the matter, there is nothing that cannot be discussed.”

Hu Jinchang smiled slightly, what went wrong, of course we can't tell him the real reason.

He pretended to be serious and said: "Actually, we don't want to suspend cooperation with MediaTek, but there is no other way. Mr. Cai, you also know that our mobile phones only sell for 998, and the profit can be said to be very low. In order to achieve this price, Then the cost of all aspects of our mobile phone must be reduced. And your MediaTek chip system accounts for a large part of the cost, and the price you give us is not cheap enough, so..."

Cai Mingjie argued anxiously: "Mr. Hu, you should also know that the price we supply to your company is already the lowest shipping price. Other mobile phone companies get goods from us, and the price is at least lower than yours. Ten points higher!"

What Cai Mingjie said is right, because Legendary Mobile has a large volume, so the price is naturally the most favorable.

Hu Jinchang shook his head, "It's not enough! We expect to ship 2000 million units this year. For this kind of procurement, other chip companies can give us more favorable prices, and they can also customize it for our legendary mobile phones." The whole machine system is stronger than your MTK system in terms of performance."

Cai Mingjie was dumbfounded. If the "other chip companies" that Hu Jinchang mentioned meant Qualcomm and Texas Instruments, they could indeed achieve low-cost and high-performance. After all, MediaTek has just entered the field of mobile phone chips. The established manufacturers are incomparable in terms of technical reserves.

However, Qualcomm and Texas Instruments will really give lower prices...

Cai Mingjie more or less knows the virtues of major European and American manufacturers. If they can look down on the low-end market and are willing to put down their arrogance to grab the low-end market, then MediaTek will have nothing to do with it.

Why did he suddenly change his attitude now and come to compete with himself for the market? This wouldn't be...

Thinking, he glanced at Hu Jinchang suspiciously.

Hu Jinchang's face was very calm, without any guilty conscience.

In today's matter, you can say that he is playing tricks to fool Cai Mingjie, because there is no such thing as Qualcomm and Texas Instruments providing chip integration systems to Legendary, and there is no lower price.

But if you say he's lying, that's not all.

Hu Jinchang actually contacted Qualcomm, Texas Instruments, and Infineon, three major chip manufacturers, and conducted preliminary communication on what preferential prices he could get if he purchased chips in large quantities.

Moreover, he also found two IC design companies in the United States, the ones with a relatively large scale, and planned to customize the system by himself.

If the negotiation with MediaTek fails and the acquisition fails as expected, Legendary really plans to start anew, purchase all parts separately, and design its own mobile phone.

This is the route of other domestic mobile phone manufacturers.

Because Legendary is now one of the few major mobile phone manufacturers in China, it has enough capital and strength to go this way.

Purchasing all components by yourself is still cheaper than buying MediaTek's MTK system.

Therefore, he is very confident.

…………

After thinking about it for a long time, Cai Mingjie felt that he would rather believe in something than nothing.

Because MediaTek does not have the confidence to gamble, after losing the order of Legend Mobile Company, the future road will be very, very difficult, or even unable to go on.

Because MediaTek has no choice, the low-end mobile phone market in mainland China is so big, and Legend Mobile Company accounts for more than half of the share.

Can I still cultivate a competitor of legendary mobile phones?
Obviously not possible.

Because the success of the legendary mobile phone is definitely not an accidental phenomenon, and it cannot be copied!

Cai Mingjie has also studied why the legendary mobile phone can explode suddenly. When he saw the person standing behind the legendary mobile phone, he understood.

Even if other mobile phone companies want to learn the legendary mobile phone model, they can't learn it.

Because just one brand promotion is a natural moat!
Legend mobile phone can not spend a penny of promotion fee, and consumers all over the country know that such a cost-effective mobile phone brand is about to be released in just a few days. !
This is the most influential person and website in the Internet field in mainland China.

If Yu Wenfei randomly posts an article, tens of millions of people will see it!
And with his platform, consumers will naturally have a sense of trust in the legendary mobile phone brand, and will not question why the mobile phone is so cheap, whether it is cutting corners or something.

This is the personal brand effect that Yu Wenfei has created over the years!

No one else can learn it.

With a few good advertisements recommended by Facebook, the information can be pushed to more than 2 million Internet users!
The efficiency and speed of this information transmission is terrifying.

How much does it cost traditional mobile phone manufacturers to achieve this effect?

Combining these factors, the legendary mobile phone became popular and unstoppable.

…………

Since he had no choice, he could only bow his head.

After pondering for a moment, Cai Mingjie asked cautiously: "I don't know what kind of conditions Mr. Hu wants in order to continue to cooperate with MediaTek."

This is to find out the bottom of Legendary Company and see how much they want to lower the price, but Cai Mingjie also understands that the price is estimated to be shockingly low.

Otherwise, the other party wouldn't have said that the cooperation would be terminated without discussing with him or haggling over the price, obviously thinking that his side would not agree.

but……

Cai Mingjie still didn't give up if he didn't listen to the other party's conditions.

No matter how harsh the conditions are, as long as MediaTek can continue to survive, it is not impossible to consider.

Hu Jinchang said calmly: "Mr. Cai needs to understand that Legend Mobile is now a big company, and we don't plan to keep purchasing core components like chips. So... the price is not really important. The important thing is that we I want to have my own chips! Even if we cooperate with Qualcomm, it will not last long, because we are planning to acquire a chip company, and we will definitely use our own chips in the future.”

Only then did Cai Mingjie understand what Legendary Company was planning.

This is……

Want to acquire MediaTek?

He was a little angry, but also a little funny.

Back then, during the heyday of the DVD industry, the market value of MediaTek once exceeded the market value of 20 billion US dollars.

Although life is difficult now, the market value is still 60 million U.S. dollars, which is more than billion yuan.

Does Legend Mobile have so much money to buy?

"Does Mr. Hu know the market value of MediaTek?" Cai Mingjie asked tentatively.

"It's million US dollars, it should be lower in two days." Hu Jinchang said lightly.

Cai Mingjie was taken aback for a moment, but for a while he didn't understand Hu Jinchang's meaning, what did it mean that it would be lower after two days.

"When the legendary mobile phone company stopped purchasing MediaTek's MTK system, to what extent does Mr. Cai think MediaTek's stock price will fall?" Hu Jinchang asked with a smile on his face.

Cai Mingjie's heart sank, it turned out that Hu Jinchang had such an idea!

There is no doubt that if the news of the suspension of cooperation between Legendary and MediaTek spreads, MediaTek's stock price will inevitably face a sharp drop.

In this case, the market value of MediaTek will also be greatly reduced.

Legendary mobile phone company can take this opportunity to acquire shares of MediaTek at a low price.

Of course, if you want to get enough shares in MediaTek, you can't just rely on the circulation market, because there are not many.

If you really want to hold a controlling stake, you still have to sit down and negotiate with the board of directors of MediaTek, and you can get enough shares through share expansion financing or transfer of shares.

"Mr. Hu, what I want to know is, does Legend Mobile want to hold a controlling stake in a chip company, or is it enough to just buy shares?" Cai Mingjie asked cautiously.

This question is very important. If the Legendary mobile phone company has no ambitions and just wants to take a share, it will take a dozen or so points. MediaTek doesn't mind at all and welcomes it very much.

But if you want to hold shares, the question has a completely different meaning.

Now the largest shareholder of MediaTek is of course Cai Mingjie himself. In addition, the old employees who followed him to found MediaTek also have a lot of shares in their hands.

Because it is an IC design company, it does not need to burn money continuously like Internet companies, so MediaTek has not experienced financing, nor has it received venture capital.

The largest stake is still in the hands of the founder team.

Cai Mingjie certainly does not want to give up control of the company.

If that's the case, wouldn't the founder of the company become a worker for the legendary mobile phone company?

So he wanted to know exactly what the Legendary Mobile Company was up to.

Everyone is smart, and Hu Jinchang doesn't go around in circles anymore.

He said unhurriedly: "Our requirements are not high, as long as the shareholding ratio exceeds 50.00%, it is enough, and the daily management of MediaTek is still handed over to the original management team, and Legendary Company does not intervene. In addition, Legendary's chip orders are naturally all handed over to the chip company controlled by him. 2000 million a year is a guarantee, and it may actually be higher!"

A stick in one hand and honey in the other.

On the one hand, they threatened to suspend cooperation and drive MediaTek out of the mainland market.

On the other hand, use the continuous large business orders in the future to attract.

The meaning is very clear, if I don't let me hold MediaTek, I will make your company unable to survive!
If it is allowed to hold shares, then everyone's life will be easier, and MediaTek will continue to receive orders from Legendary Company.

This is Hu Jinchang's plan.

Now let's see how Cai Mingjie chooses...

…………

Cai Mingjie felt very bitter, he really wanted to say "NO" loudly!
The company I worked so hard to create has finally developed to the current stage, so why should I let others be the masters.

But he didn't have the confidence to say NO, because it's useless to talk about it. How MediaTek can survive and live better and better is the most important thing.

However, he was still a little reconciled. He looked up at Hu Jinchang and asked, "On behalf of the board of directors of MediaTek, I can transfer up to 20.00% of Wu's shares to Legendary. Excluding the 20.00% in the circulation market and the 15.00% held by some institutions In addition, in fact, the founder team only has 60.00% 20.00. After transferring 40.00% 20.00 to you, only % is left. Legendary company gets %, which is also one of the major shareholders of MediaTek.”

This is almost his personal bottom line, because 60.00% of the 40.00% of the founder team belongs to him.

After allowing Legendary Company to enter the market, according to the ratio, he is still the largest shareholder, firmly in control of the board of directors, and has absolute right to speak.

Cai Jieming thought beautifully, but Hu Jinchang was obviously not satisfied.

Lao Hu shook his head bluntly, "Too little, we need 50.00% one, even less! Otherwise, we can buy a chip design company ourselves, maybe it will cost less money, nothing more than Just a little trouble."

Cai Jieming was speechless, because what the old nonsense said made sense. In fact, a considerable part of MediaTek's market value was supported by DVD decoding chips.

If that part of the business is removed, the market value of MediaTek may only be around million US dollars.

He believes that the reason why Lao Hu did not take the initiative to talk to him about the acquisition of MediaTek may be that the acquisition of MediaTek is not in the interests of Legendary.

But in fact, he also underestimated himself a little bit. Although the DVD market is in decline, MediaTek's decoding technology is still very useful, and it is also very useful in mobile phones.

After all, for Legend Mobile, the most suitable acquisition target at present is MediaTek.

The price is moderate, the technical solution is mature, and there has been cooperation, so it can be seamlessly connected after the acquisition.

Simply perfect.

But Cai Jieming didn't know this. He only saw the fierce competition in the mobile phone chip market, with many major chip manufacturers competing, and MediaTek was just an insignificant small factory.

He has no confidence to say no to Hu Jinchang.

After hesitating again and again, Cai Jieming didn't dare to say anything. He told Hu Jinchang, "This matter is too important. I'm going back to hold a board meeting to discuss it."

Hu Jinchang expressed his understanding. After all, he wanted to give up the controlling stake. Even if Cai Jieming was the founder, he would not dare to make a decision alone.

…………

Flying to Pengcheng in a hurry, after meeting with Hu Jinchang to clarify the matter, Cai Jieming got on the plane to fly back to Baodao, ready to go back as soon as possible.

As a result, as soon as he got off the plane and before he left the airport, he received a call from the vice president of the company.

"Mr. Cai, it's not good! I don't know where the reporter got the news that we and Legendary Company have terminated the cooperation. Today, our company's stock price plummeted. Less than 3 minutes after the news came out, it directly fell to the limit!"

Cai Jieming's face turned pale, and he stood on the spot in a daze.

He understood that the news must have been intentionally released by Legendary Company.

The purpose is to suppress MediaTek's stock price, create psychological pressure on the company's shareholders, and let them understand the consequences of losing Legendary's business.

"What's the matter, President Cai?" Behind him, his secretary asked.

Cai Jieming took a deep breath and said bluntly: "Go back to the company immediately, and you should immediately notify the members of the board of directors that there will be a meeting at the headquarters in an hour, and everyone must be present!"

…………

At the MediaTek headquarters, members of the board of directors met behind closed doors from the afternoon to ten o'clock in the evening. After numerous disputes, disagreements, and compromises, everyone reached a consensus.

Agree to the acquisition request of the legendary mobile phone company, but it is not a share transfer, but an additional issuance of new shares.

In this case, a large amount of capital can be injected into the company and provide financial support for the company's long-term development.

Maybe even consider building your own fab if the opportunity is right!

You know, the ultimate dream of every IC design company is to have its own fab.

Of course, the cost of building a fab is too high, and the production line is not so easy to buy, but in any case, with Cai Jieming's contacts and influence in the electronics industry of Baodao, as well as his relationship with TSMC.

As long as there is enough money in hand, there is still hope to build its own fab.

In addition, the legendary mobile phone company will also buy shares at a 20.00% premium to MediaTek's current market price.

Because the members of the board of directors believe that the current stock price of MediaTek does not truly reflect the true value of MediaTek and is seriously underestimated.

…………

April NO.16, MediaTek submitted an application to the securities market, announcing that it would issue new shares and introduce new strategic partners.

After the details of the application were disclosed, MediaTek’s share price, which had fallen by the limit for two consecutive days, rose accordingly, and the limit was sealed within a short period of time.

April NO.18, with the approval of the stock exchange, MediaTek held a new general meeting of shareholders, which was voted by all shareholders.

On the basis of the original 2000 million share capital, an additional million new shares were issued to Pengcheng Legendary Mobile Phone Company.

So far, Legend Mobile has spent nearly one billion dollars to acquire a controlling stake in MediaTek.

Of course, the billion dollars went directly to MediaTek's company account for the company's development.

After the reorganization, the stock of MediaTek continued to rise sharply, and its market value soon exceeded 25 billion US dollars, because all investors were optimistic about the joint venture between MediaTek and Legend Mobile.

One has core technology, and the other has a strong brand and market share.

"The Rise of the New Mobile Giants! "

"MediaTek is expected to rank among the top three in the global chip industry! "

"Internal and external cultivation, the road to the rise of the legendary mobile phone. "

"To build a national brand, legendary mobile phones carry the banner of domestic mobile phones. "

In the newspapers and on the Internet, there are also overwhelming reports about the legendary mobile phone.

…………

This acquisition, Yu Wenfei did not intervene in the process, but handed it all over to the management team of Legendary Company.

After the results came out, he was also very satisfied.

Although the price is not low, it is even more expensive than the chip design department I worked on.

But it's worth it!

The chip design department that I run is focused on the future, and will not come up with mature products within a year or two.

But once the product comes out, it will be an era ahead of competitors!

MediaTek, on the other hand, is a mature product, ready-to-use, and MediaTek's products are very suitable for low-end and mid-end mobile phones.

Not only can legendary mobile phones be used, but also when Lenovo makes mid-range mobile phones in the future, it can also be used.

Don't underestimate the low-end mobile phone market. Although the profit is not very high, it can't support the large volume.

If you only rely on high-end mobile phones, even if you can achieve the level of Apple in the future, it is not enough to truly control the entire industry. Haven’t seen Samsung, Huawei and Apple fighting happily.

Later, Samsung and Huawei surpassed Apple in some aspects.

It's because they are big enough!
With an annual shipment of to million units, it can support the entire industrial chain and lead the industrial chain to develop in the direction you want.

This kind of right to speak is what Yu Wenfei wants.

Therefore, he has to do both high-end and low-end mobile phone brands!

Low-end mobile phones are used to occupy the market, and high-end mobile phones are used to harvest profits...

Because only children make choices, but adults want them all.

　I'm too lazy to divide chapters, so let's put them together.Thank you "Guangue Liangzi" for the reward of ten thousand coins!I have plenty of time in these two days, and I will add another chapter for you.

　　
　
(End of this chapter)