My rebirth is different.

Chapter 786

"This is also easy to solve, that is to do your own content!"

Yu Wenfei didn't show off, but directly gave his own answer.

For Facebook entertainment, his definition is definitely not as simple as a video site or a music site.

If you want to become bigger and stronger in the entertainment industry, and even achieve a leadership position, you must have the ability to produce content and become the upstream source of content!
In this circle, high-quality content is the source of everything.

Therefore, Yu Wenfei is going to let Facebook Entertainment produce its own content.

"Do our own content? Shall we set up our own record company and film and television company?" Dong Xiaoxue asked half understanding.

"Why not? Is it because our company is not strong enough, or is it that we can't afford the money? Or is the industry's threshold too high and there are patent barriers?" Yu Wenfei asked with a smile.

"That's not true, but... But, we are an Internet company, will it be possible to engage in these industries..." Dong Xiaoxue said hesitantly.

It's not that she hasn't thought about this way, when she first joined Facebook Entertainment, she considered these issues.

But she was quickly rejected by herself, because she believed that Facebook Entertainment was a pure Internet company.

What are the main characteristics of Internet companies?
That is online business, the company is asset-light!

If you mess around with a bunch of record companies, film and television drama companies, then they are still called Internet companies...

But she never expected that Yu Wenfei would personally propose that Facebook Entertainment should develop offline.

Is this... going to enter the entertainment circle?

Yu Wenfei shook his head, "Don't stick to online and offline, we are an enterprise, as long as it is beneficial to the development of the enterprise and in line with our strategic plan. So does online and offline matter?

By the way, have you heard of the concept of adding cement to the mouse that Mr. Shen proposed when he was working on Ctrip?That is the general direction of Internet development in the future. In terms of layout and vision, Mr. Shen is still very ruthless, haha..."

As he spoke, Yu Wenfei laughed.

Dong Xiaoxue also smiled, she understood that Mr. Fei obviously appreciated the concept put forward by Mr. Shen, but in terms of layout and vision, no one dared to compare with Mr. Fei.

"Then I understand. When I get back, I will make plans to enter the entertainment circle! But Mr. Fei, are we doing all music, film and television? If the stall is too big, will there be any problems?" Dong Xiaoxue asked again.

"I don't make music, music...hehe, let's put it on first. Let's make TV dramas first, and there is no rush for movies. We will make movies after we have a certain foundation. Why do we make TV dramas? The reason is..."

Next, Yu Wenfei explained to Dong Xiaoxue in detail why he gave up songs and movies, and chose to start with TV dramas.

…………

Yu Wenfei always thinks before he does things, he will not try things that are not sure, but once he does it, it means that he is sure.

Music, in 2004, was the end of the golden age, and many so-called song gods and song queens had unlimited scenery.

But perhaps only he knows that the entire industry is about to enter a recession, and for many years to come, the status of singers will only get lower and lower.

Although there will occasionally be popular songs appearing and being sung for a while, but often the popular singers are not popular, and it is more difficult to realize them.

The entertainment industry in the future will be dominated by movies, TV dramas, and even variety shows!
Yu Wenfei also has his own considerations for making a TV series instead of a movie.

There is no doubt that movies have a great influence and are the jewel in the crown of the entertainment industry.

But at the same time, it must also be considered that the investment in movies is huge, and they are more focused on theater distribution, which is not very suitable for the current Facebook videos.

If Facebook Entertainment has a budget of million and plans to invest in its own content, then it may only be possible to make a big production when making a movie.In this way, the risk is very high. If the response is not good after the shooting, so much money will be completely wasted.

Even if the response to this movie is good, what can it bring to Facebook Entertainment?

In 2004, the box office of domestic movies was still sluggish, and it was quite difficult to rely on the box office to recover so much investment!
If you put this movie on your own video website, it will naturally be well received by users.

But don't forget that a movie is usually only more than 90 minutes, and at most two hours, which is considered rare.

After investing so much money, each user can only watch it for two hours. This return on investment is obviously not qualified.

If you use the million budget to make TV series, if you save a little, you can make four or five TV series...

Each TV series invests 2000 million yuan. It is no exaggeration to say that in 2004 it was definitely considered a big production!
At least or episodes of each drama will be filmed!

The five TV series may have a total of more than 200 episodes. In terms of time, each episode is four to five 10 minutes long, so the total time is about hours!

That is to say, for the same money, a movie can only be shot for two hours, while a TV series can be shot for two hundred hours.

For video sites, it goes without saying which one is more in line with your own interests.

In addition, in the final analysis, movies are only better in artistic value, but in terms of spread, they are not as good as TV dramas.

Many movies, even if they are wonderfully shot and everyone likes them, basically just watch them and forget about them.If a small number of viewers discuss it, the enthusiasm will not last long.

TV dramas are different. There is a proper term for TV dramas called "chasing dramas".

Dozens of episodes of TV series may take a month or two to complete. As long as the TV series is popular enough, then during the broadcast period of one or two months, there will be a trend of chasing dramas.If you add more fuel to the flames on Facebook, the popularity can be formed.

The five TV dramas played in turn can keep the Facebook video popular and topical for a whole year!
How can this kind of income be compared to a movie?

…………

After listening to Yu Wenfei's explanation, Dong Xiaoxue expressed her conviction. Now she also feels that it is absolutely correct to start with TV dramas.

It doesn't cost much, and the income is so high, of course this kind of good thing can't be missed.

Moreover, Facebook videos will also have their own exclusive content in the future. Many good TV dramas can be directly provided for users to watch on their own software, so that users no longer need to watch an episode every day in front of the TV. It's been two episodes.

If you think about it from the user's point of view, it is much more convenient than watching it on TV.

Another advantage of video sites is that you can watch the played videos anytime and repeatedly!

No matter how many times you want to watch it, no one can stop you.

As for the TV, you can only watch it at a fixed time. If you miss it, you don’t know how troublesome it will be to watch it again.

Although some TVs have a playback function, it is too cumbersome to operate, and how many users have used this function?

Besides, many young people do not have the "right to control" the TV at home...

At the same time, maybe Dad wants to watch a certain football game, or Mom wants to watch a certain soap opera, and it is difficult for you to get the remote control from them.

They also always have various reasons to drive you out of the living room, such as "Have you finished your homework? You don't know how to study all day, and you are more active than anyone else watching TV! Go! Go do your homework!"

It is much more convenient to watch videos on the computer. You can watch whatever you want, and watch it whenever you want.

…………

Having said that, it basically solves the problem of exclusive content of Facebook videos, but how to make money?
Dong Xiaoxue asked again: "After solving the piracy infringement and adding our own exclusive content, can we charge for it? I have thought about it. Like online games, we can charge for time. The more users watch, The more you charge! We sell time cards directly, and of course we can also consider monthly cards. Monthly cards are provided for those who are crazy about watching dramas. For example, when students are on vacation, they may watch more than ten hours of TV dramas and movies every day. Good deal."

But what she didn't expect was that Yu Wenfei shook his head and rejected her plan.

"No, we still don't want to charge users immediately. Now users' payment habits have not been cultivated. Moreover, the overall environment of the Internet is still free. If we charge, it is easy to lose users."

"Ah? If that's the case, isn't it useless for us to do so much foreshadowing? The company still can't make money." Dong Xiaoxue said in surprise.

"Who says we can't make money? Is it true that only users can pay? How does the TV station make money?" Yu Wenfei reminded with a half-smile.

"Apart from users, who else is willing to... Oh! I understand, advertise!" Dong Xiaoxue said in the middle, a flash of inspiration flashed in her mind, and she exclaimed in surprise.

"That's right, video sites can be advertised, and they are very suitable for advertising! Because you can insert advertising videos in front of TV dramas and movies, this kind of advertising is much more effective than ordinary websites." Yu Wenfei laughed road.

Advertising, this is one of the main income of all video sites.

Especially in the early days of video sites, it is unrealistic to expect users to pay for membership immediately.

Since users are not willing to pay, let brand manufacturers pay. Isn’t that what Internet thinking is like? The wool comes from pigs.

"It's more convenient to advertise. It just so happens that Facebook has established an advertising department, and they have contacts with many domestic and foreign brands.

Our Facebook Entertainment is also a business department under the jurisdiction of Facebook, so we can directly use the resources of the head office to let them help me accept brand manufacturers.

In the future, Facebook and Facebook Video can provide brands with one-stop advertising services, hot spot advertisements and intelligent advertisement recommendations on Facebook, first attracting the attention of users, and then providing video advertisements for users to watch, the advertising effect..."

Dong Xiaoxue said excitedly, she seemed to see a large sum of money flying towards her.

(End of this chapter)