My rebirth is different.

Chapter 632 The Big Dilemma

what?
Don't want to give sole agency?
Too long?
That's embarrassing, if you don't sell it, then you can see that the whole network is pirated, and you can't get a penny, just hide and cry!

Moreover, even though they are all first-class record companies, your competitors are taking tens of millions of dollars in online licensing fees for free, but you can't get a penny. So have you thought about how to explain to the company's board of directors?

Under the "coercion and temptation", the result is very satisfactory.

Sony, 500 million US dollars to win their music library, global exclusive network agent, period of 20 years!

Warner, 2000 million US dollars, the exclusive agency of global network copyright for 20 years!
Universal and EMI each have 800 million, and the global network copyright exclusive agent for 20 years!

Only spent a total of 100 million US dollars, and won the exclusive agency of the online copyright of the four major record companies, and the period is still 20 years.

In addition, there are some small record companies, which spent another 900 million US dollars. Basically, all the popular and classic songs and music on the market have won the online broadcasting rights.

In other words, a total of 9000 million US dollars was spent on music.

Originally made a budget of 1000 million U.S. dollars, and saved million U.S. dollars.

However, in terms of film and television dramas, the progress has not been so smooth. Old TV dramas and movies are easy to talk about, and film and television companies are also willing to sell them to Facebook Entertainment.

But for newer film and television dramas, they are not so happy.

It's like a TV series, which premieres on satellite TV, but can still be sold for the second and third broadcasts, and can be sold to local stations after the satellite TV has gone for a round!

Although the money is getting less and less, at least I can get some money, right?

Dong Xiaoxue wasn't discouraged either. After all, didn't she just think she had too little money?
Then let me give some more!

And there are not many movies and TV shows worth buying. Movies and TV shows are different from songs.

The number of songs is too large, and the tastes of the audience are relatively mixed, so try to be as comprehensive as possible.

As for film and television dramas, there are only so many produced in a year, classics are liked by almost all audiences, and garbage is ignored by no one.

Therefore, Dong Xiaoxue made a "hundred thousand plan".

That is to say, only one hundred classic TV series and one thousand classic movies need to be purchased in the early stage, which is enough to support the launch of Facebook videos!

In addition, of course, there will be some cartoons and documentaries as supplements.

These are all old movies and TV dramas. In this regard, Dong Xiaoxue only spent 20 million US dollars. The authorization qualification and period are the same as the songs, which are exclusive authorizations for years.

…………

A total of million U.S. dollars was spent, and Dong Xiaoxue's copyright acquisition came to an end. Everything was prepared, the music software and video software were tested, and they were just waiting to go online.

After listening to Dong Xiaoxue's report, Yu Wenfei nodded his head. The acquisition of the copyright did not exceed his expectations, and the copyright acquisition went smoothly.

In fact, if you are not in a hurry, the price can be lowered a lot.

Because in those days, there were no Internet companies willing to pay for copyrights. Anyway, everyone was pirated. Who do you sue...

pay for copyright...

and many more!

Suddenly, Yu Wenfei thought of something. He looked at Dong Xiaoxue with a strange expression, and asked, "Are the copyright databases of the major record companies you talked about all exclusive global authorizations?"

He deliberately emphasized the words "global exclusive".

Dong Xiaoxue didn't know why Yu Wenfei asked such a question, so she nodded and replied, "Yes, of course it must be a global exclusive, otherwise, how could I pay them so much money?"

"When you were talking with several major record companies, didn't they say that they had authorized... Apple?" Yu Wenfei asked in surprise.

He just remembered, didn't Apple start with the iPod player and the iTunes Store music store!
At this time in 2003, it seemed that the Apple iTunes Store had just launched, and they also made digital music.

"Oh? You mean the Apple company that makes computers and players. The record company talked to me. But they are too small. Several major record companies tried to cooperate with Apple in the first half of the year. As usual, as of the time I was negotiating with the record labels, each record label had received less than $50 from Apple.

One side is 2000 million U.S. dollars, and the other is 50 U.S. dollars. If it is you, Mr. Fei, you must know how to choose.But because Apple has also signed an agreement with the record company, it cannot be broken.

In the end, they restricted Apple to only sell songs on IPOD and IMAC, and gave us all the rest of the network playback sales authorization.I thought that Apple's products are very small and rarely seen in China, so I agreed. "Dong Xiaoxue said nonchalantly.

Yu Wenfei was a little dumbfounded.

I really don't know whether to praise Dong Xiaoxue or criticize her.

This is a good opportunity to "kill" Apple!

Apple in 2003 can be said to be a "broken household". The company was on the verge of bankruptcy at one point, and Joe's boss had just returned.

It is precisely because of the best-selling of IPOD and the success of iTunes Store that Apple has come back to life, and only then has the glory of the next ten years and the giant technology company with a market value of over one trillion US dollars!

But Dong Xiaoxue let go of this opportunity...

But if it wasn't for Dong Xiaoxue's purchase of the copyright this time, Yu Wenfei wouldn't have thought of it for a while. After all, what he knows about Apple is more about Apple phones.

The choice of the record company cannot be said to be wrong, in fact it is still extremely clever, and it is a great thing to get money from both ends, so why not do it!

On the one hand, Apple's products are still relatively small, and it adopts a sharing model. For each song sold, the price ranges from 0.3 to 0.99 US dollars, of which Apple will take half of it.

High prices, coupled with low commissions, and only new songs that can be sold, it is difficult to sell old songs, so the record company does not get much money from Apple.

Now Facebook Entertainment looks like a rich man, waving banknotes to buy out the entire company's song library, and the price is 2000 million US dollars!
How can such a good thing be let go!

But Apple's side can be regarded as a steady stream of water, maybe there will be more in the future, and I can't bear to give up.

So I simply agreed to Dong Xiaoxue's request on the one hand, and retained Apple's authorization on the other hand, eating at both ends...

Beautifully done!
…………

Now that it has become a fait accompli, Yu Wenfei didn't bother with this matter anymore, let Apple make some money, otherwise the days without competitors in the mobile phone market will be very lonely.

Leader Qiao is also a great talent, and Yu Wenfei admires him very much, so he can't push him to a corner.

"Very good, then have you discussed, when will Facebook music and Facebook videos be launched?" Yu Wenfei asked again.

Dong Xiaoxue frowned, "I'm just worrying about this matter now. In fact, everything is ready and we can go online at any time. But since we go online, we will be a hit! The problem is that we haven't figured it out yet. How to do it can attract the most users in the shortest time.”

"Bringing Facebook is not enough? Or do you plan to charge from the beginning?" Yu Wenfei asked with a smile.

Yu Wenfei didn’t give too much advice on what kind of business model Facebook Music and Facebook Video will adopt after they go online. These two software will definitely have to be charged in the end. It's a test of skill.

If the charge is too early, the user has not yet become sticky, and if you dare to charge, they will dare to abandon you without hesitation and turn to listen to pirated ones.

What if the charge is too late...

That is tantamount to losing a lot of income in vain!And it is easy for users to develop the habit of free, and it is even more difficult to guide them to pay.

"We will definitely not charge at the beginning. We need to gather users first, and we will charge after we reach a certain size. The software under Facebook will of course make it much easier for us to start, and it can also directly attract quite a lot of users. But music videos Software also has inertia. They may be used to using other software, and the songs on other software are also rich and comprehensive. It may not be so easy for them to change to another software suddenly.

So, I have been thinking about whether to find a more sensational TV series or song, which is not available in other places, to attract users to use our software.”

Dong Xiaoxue said troubledly.

In the past few days, she has been very angry, because both Facebook music and Facebook videos are going online, this is also a big test for her!
She was airborne directly to Facebook, and was entrusted with a heavy responsibility when she first arrived. On the one hand, she was grateful to Yu Wenfei for trusting her, and on the other hand, she was under a lot of pressure.

It's done, everyone is happy, and I have proved my ability, which can be regarded as a firm foothold on Facebook.

But if I don’t do it well, or say it’s not good enough, then my life may not be so easy in the future. I don’t know how many people are pointing at me behind my back.

Therefore, Dong Xiaoxue must make Facebook music and Facebook videos an instant hit!

Hearing what she said, Yu Wenfei also felt a little difficult.

A sensational song or film and television drama...

How can this thing be so easy to find, or even if you find it, no one will give you an exclusive authorization.

Especially movies and TV series, if you haven’t released them before, or if you haven’t broadcast them on TV stations, who knows if they will become popular.

"Mr. Fei, I can only come here to ask you for advice this time! Mr. Cai and I have also discussed for several days, but we couldn't find a suitable solution. Mr. Cai said, if you can't decide anything, ask Mr. Fei. You will definitely have a solution." Good idea." Dong Xiaoxue looked at Yu Wenfei expectantly.

This Cai Congxin!
Yu Wenfei wanted to scold him very much, isn't this putting the trouble on himself?
But looking at Dong Xiaoxue's eyes, he couldn't say that he couldn't do anything about it. Anyway, this was the person who helped him when he "started", and he dug Dong Xiaoxue here by himself. If he didn't help her, who else could he make help?
This is really a big problem.

　There are two updates today.

　　
　
(End of this chapter)