Hogwarts Raven's Claw

Chapter 27 Hunger Marketing
After lunch Mike took Franklin to the Gryffindor common room.

Franklin, the honest boy, had previously complained that Mike was not a good friend and did not even take him with him to such a fun thing as challenging the trolls. But he was still a child after all, and after Mike explained the whole story, he followed Mike happily again.

The two of them attracted countless eyes along the way. After last night's events were spread this morning, most of the wizards in Hogwarts knew that Mike killed the troll alone.

Franklin was still shy after all, and he was a little uncomfortable with being stared at by so many people for the first time in his life. Unlike some people who didn't care at all, they held their heads high and headed straight for the Gryffindor lounge.

He came to find Hermione this time. He saw Hermione in the restaurant just now, but Hermione seemed to be avoiding him deliberately. After hearing Mike calling her name, she not only did not stop, but sped up and left the restaurant. Mike had no choice but to go to Gryffindor to look for her.

After stopping a little Gryffindor witch and asking her to shout out commands for them, the two finally entered the Gryffindor common room.

When the little Gryffindor witch found out that it was Mike who stopped her, she immediately started asking about what happened last night. Mike had no choice but to tell her the story of his battle with the troll again, which made her eyes light up as if she had seen her idol.

After hearing the story, the little witch was still not satisfied and started chatting with Mike again. The topic between the two of them went further and further, and even got to the question of whether Mike had a girlfriend. In the end, it was Franklin who played the villain and scared the little witch away. (He was originally the villain)
Mike silently gave Franklin a thumbs up. This kid was not as stupid as he appeared to be. On the contrary, Franklin was actually very smart and he could always give others surprises in critical moments.

"Mike, you were so awesome last night! You defeated such a powerful troll by yourself!" Harry and Ron were near the door of the lounge. When they saw Mike and Franklin coming in, they immediately surrounded them.

"That was all luck. I was lucky to defeat it." Mike waved his hand, "Where's Hermione? I just tried to find her in the restaurant and she disappeared."

"Well, she's in the dormitory, but she doesn't seem to want to see you." Harry said with a strange expression.

Mike was a little surprised and asked in astonishment: "Why, weren't you fine last night?"

Harry wanted to answer that he didn't know, but before he could open his mouth, a girl who shared the dormitory with Hermione interrupted him.

"You still have the nerve to ask why? Humph! You stinky man, go away, Hermione won't see you." After saying that, she swaggered back to the dormitory.

Harry, Mike and others were shocked by the little witch's behavior. After a moment, Ron was the first to react.

"By the way, Harry has been selected for the school Quidditch team, did you know that?" Ron looked proud, as if he was the one who was chosen.

Mike also remembered this when he mentioned it, and said, "I heard from Dean Flitwick, congratulations, Harry."

Harry scratched his hair shyly when this was mentioned, and said, "By the way, my first game is about to start, you guys can come and watch it then."

Mike nodded in agreement. Just now during dinner, Penelope also invited him to watch the Quidditch match together, so he could watch Harry's game at the same time.

After exchanging pleasantries for a while, the two went back to class. Since Hermione didn't want to see him, there was no need for him to pester her. He thought it was just a child's temper and it would be fine in a couple of days.

However, in the next few days, Hermione kept avoiding Mike, whether in class or in the library, pretending not to know Mike and turning a deaf ear to Mike's greetings. Soon it was time for her and Penelope to go to see Harry's Quidditch debut together, and during this time the Weasley brothers came to give Mike money again. This time the money was more than the last time, a full 200 gold galleons.

After learning the details of the situation, Mike couldn't help but sigh that the Weasley brothers were truly business geniuses.

Following Mike's suggestion, the two placed a small bottle of Dolphin Magic Drink on each little wizard's seat before the Halloween party. The small bottle here was really a small bottle, probably only the amount that Mike could drink in one gulp.

Although the quantity of the drink was not large, they put a lot of effort into the bottle. Not only were there the names of the Weasley brothers and Mike, but also the trademark they designed specifically for Dolphin Magic Drink.

The trademark of Dolphin Magic Drink is very simple, and its appearance is very similar to that of Coca-Cola. The three English letters of Dolphin are written on it in red ink in a very elegant way. And the magic of words is released on it. The three big words of Dolphin have a silk-like luster and can flutter in the wind like a ribbon.

The exquisite packaging immediately attracted the attention of the little wizards. After learning that this was a beverage, many of them opened the bottle cap and took a sip almost immediately, and then finished it.

The next day, the name of the Dolphin Magic Drink spread throughout Hogwarts. Coincidentally, the story of Michael's battle with the troll also spread that night, so the Weasley brothers used Michael's fame to do a lot of advertising.

This was a serious matter. The orders flooded the two of them like raindrops, and the goods they had prepared were sold out in half a day.

In desperation, they could only find some senior students to help prepare the Dolphin Magic Drink. Even if the two of them worked themselves to death, they would not be able to satisfy the enthusiasm of their classmates.

Of course, those senior students gave up their studies and used their spare time to help them for a fee, and the price was no lower than that of the Muggle-born salespersons in Diagon Alley. You have to know that the study pressure of senior students in Hogwarts is very high, and the salary they are given is actually not much.

But even with the additional manpower, it was still a drop in the bucket for the massive orders. Mike could have gotten more money, but because the production was not enough, after deducting the cost, he was left with only 400 gold galleons.

The Weasley brothers were heartbroken about this. They could have made more money, but they were still students and it was not convenient for them to increase production.

In response to this, Mike came up with a solution that surprised the Weasley brothers: hunger marketing.

Since there is no way to increase production, then why not? Officially, they still sell at the previous price, but in reality, the official stock is pitifully small, and they are almost sold out as soon as they are put on the shelves.

Then they secretly sell most of the goods to scalpers at a higher price. By the time these drinks reach the hands of customers, the price has increased several times.

In the past, this marketing strategy was almost known to everyone, but no matter how many people knew it, it was useless because people could still make a fortune using hunger marketing.

Using this method, you can increase profits several times without increasing production, which can be said to be the best way nowadays.

As for the price, Mike planned to raise the private price from 5 silver Sickles to 10 silver Sickles, but the Weasley brothers disagreed. They directly proposed to price a 500ml bottle of Dolphin Magic Drink at 1 gold galleon, which is nearly 4 times the price. They are indeed business geniuses, and their hearts are much darker than Mike.

(End of this chapter)