Crossover: 2014

Chapter 40 The Peace of Mind Is My Hometown

Lin Hui felt that the game "FLAPPPY BIRD" was the finishing touch.

Although it is still unknown what kind of results this game can achieve.

But Lin Hui is still very confident.

How to say this game has accumulated more than 5000 million downloads in the previous life.

Lin Hui believes in the potential of this game.

And as far as the current situation is concerned, apart from some disagreements with several promotion companies in the promotional strategy.

Everything else went smoothly.

All kinds of publicity are also carried out in an orderly manner.

Lin Hui believes that he will soon be able to make a lot of money through this game.

……

However, things seem to have changed this time.

What Lin Hui didn't expect was that.

For the promotion of Qier and Zhalang, I learned through some channels that Lin Hui also invested a large amount of money in publicity overseas.

Unanimously, the focus of publicity and promotion is on the point of "this game is popular abroad".

Although it is a high probability event that this game is popular abroad.

But so far this newly-launched game has not been popular overseas at all.

despite this.

It will not affect these promotion companies to use the information gap inside and outside the wall to promote.

Directly launched a large-scale promotion with a banner similar to "the overseas popular mini-game "FLAPPY BIRD" landed in the domestic app store".

Even Lin Hui himself received pushes like this on a certain point of view.

Although the Bank is not doing promotion.

But Lin Hui still has basic judgment.

I have to say that such a publicity strategy is easy to work.

Even because of the complex of some players that "foreign monks can chant scriptures".

This kind of publicity may even be better than the "reverse propaganda" that Lin Hui originally envisioned.

Although the publicity effect is better.

But for such a publicity strategy, Lin Hui was somewhat displeased.

Isn't this a consumer sentiment/consumption complex?
In a way, what is the difference between a fait accompli and an act of deception?

(However, this almost fraudulent propaganda has always worked.

Even in the next few years, won't there always be a market for all kinds of "Ins hits" and "Japanese/Korean hits"? )

Although Lin Hui knows that the influence of the two giants coupled with such a publicity strategy will greatly help his new game's promotion in China.

But Lin Hui disdains this.

Although he likes money, it's not the same as bad money.

Gentlemen love fortune, in a proper way.

It doesn't matter if you earn money from out-of-the-box publicity & consumption of Chinese people's feelings/complex.

But in this case, free is impossible.

Lin Hui had thought about it before, if it was free, there would be a lot of trouble.

The price reduction is also unrealistic.

In the domestic AppStore at this stage, 6 yuan is already the lowest price in the paid application.

Still, it's not without room for maneuver.

Lin Hui suddenly thought of "Limited Exemption".

"Limited exemption" and "free" have similar meanings in some scenarios.

But "limited exemption" does not mean "permanent free" after all.

Limit exemption is more flexible than permanent free implementation, so "limit exemption" has become a routine operation in order to increase popularity during software/game operation.

In the AppStore, there are countless cases where the apps that were originally charged every day are suddenly restricted and exempted.

After Lin Hui set the game "FLAPPPY BIRD" in the domestic AppStore to be free for 24 hours through his personal developer background.

This operation was passed by the AppStore.

Although this move is almost equivalent to saying goodbye to 40%~55% of domestic income,

But Lin Hui doesn't mind at all, and the peace of mind is my hometown.

(End of this chapter)