As a mage, I just want to pursue the truth

Chapter 204 Olive Branch

After Mi Auto went public, the companies most directly impacted were Xiaopeng and Tesla.

Dami’s offline channels have been vigorously expanded since 19, moving from first-tier cities to third-tier cities.

Just looking at offline experience stores, Dami has far more offline channels than other new energy brands.

After the July sales figures came out, all industry insiders had only one thought in their minds: Only a fierce dragon can cross the river.

As for the competitors who used to compete fiercely in the mobile phone circle, they are all ready to make a move.

Rice can be used to make cars, but I can’t?
The domestic new energy brand that has been most affected is Xiaopeng, followed by BYD.

Because these two manufacturers are positioned as new energy vehicles, they are direct competitors of Rice Auto.

Ideal focuses on SUVs, NIO and HiPhi mainly focus on high-end new energy vehicles, and as for Wuling Hongguang and Dami Auto, their positioning is even more inconsistent.

In response to the aggressive approach of rice, Xiaopeng held repeated meetings internally to discuss how to respond.

"Let's talk about Rice Automobile. Today, He Xiong will talk about Rice's marketing strategy."

He Xiong is the head of Xpeng Motors' marketing department and the tactical executor of this campaign.

The business world is like a battlefield, and Xiaopeng must respond to Da Mi's fierce offensive.

"Hello everyone, let me briefly introduce the thinking logic and tactical arrangements of Rice Automobile Marketing."

"Mr. Lei knows very well that new energy vehicles are a brand new field. It is difficult for Dami to convert the customers or fans he has accumulated into car consumers."

"Moreover, the reputation of Mi for cost-effectiveness and the quality control of Mi mobile phones have always been criticized by the outside world."

"Quality control issues are a fatal flaw in cars. Therefore, if Daimi wants to stand out, it can only rely on cost-effectiveness and tangible and visible discounts."

"But cost-effectiveness is a double-edged sword. If you use cost-effectiveness to attract customers, you will inevitably lose customers in the future because of insufficient cost-effectiveness."

"This is a brand that cannot be shaken off once it is attached. Lei Jun does not hope and does not want to let Rice cars be deeply tied to cost-effectiveness."

"So when we saw the pricing of Rice Auto, although there was still room for price reduction, Rice Auto did not choose to achieve the best price-performance ratio."

"Instead, we choose to reserve a certain price space for group purchases."

"The group purchase trick is too cunning, and only Lei Jun can rely on his connections to promote it in these leading companies."

"Companies like Ali, Tencent, and Kechuang Biotechnology have thousands of internal employees alone."

"Many of these people have high salaries but have only worked for a short time and have average savings."

"Dami Auto did not play tricks when it came to group buying with them. It directly lowered the price, and the reduction was significant."

"The price of pro has dropped to below 20, which instantly increases its appeal."

"Moreover, the product strength of Dami Automobile is well-developed, and it has achieved all the functions and experiences that an electric car should have."

“Although I can’t say it’s great, it’s at least above the passing line. The 1s pro is an electric car with no shortcomings.”

"The target customers of group buying will mostly choose to place an order after test driving the car when faced with such a big discount."

"This way, Rice Auto has its first wave of customers. In reality, it is a cost-effective solution, but in name, it is a benefit that the company has fought for you."

"Today we can see many entrepreneurs who are not in Lei Jun's circle of friends, and they also want to talk to Lei Jun about the group purchase of rice and cars."

"Then Dami Auto stuck to this price with its external channels and refused to lower it. It did not even give offline channels the right to lower the price by 5,000 yuan."

“But a lot of rice cars have been sold through corporate channels.”

"It has created a lot of buzz in public opinion, and a large number of videos of people experiencing the Rice car have attracted ordinary consumers from outside."

"The living space for rice cars has been completely opened up."

"The product strength of Rice Auto is undeniable, but their marketing strategy is also unique."

"It used to take half a year or even a year for the product to be recognized by consumers, but with corporate group buying, it only took one month to achieve a year's worth of results."

"Even if the price of a car is reduced by 30,000 yuan, and the sales volume of corporate group purchases is half of that, that is, 15,000 units, the cost is 450 million yuan."

"And even if the price is 20, Rice Auto will still be profitable."

“The marketing strategy of Rice Auto has been perfectly executed.”

The marketing strategy of rice is actually very simple, which is group buying.

What other manufacturers cannot imitate is that when they launched their first model, they did not have as wide a network of contacts as Lei Jun.

This kind of enterprise-level group buying will actually be of little use if its scope is not wide enough and cannot form economies of scale.

Newly established car companies have limited say in the supply chain.

We have limited say in the supply chain, and since sales volume is unpredictable, we cannot spread costs through sales volume, and it is difficult to reduce prices so much.

Therefore, although the moves seem simple, in fact only Lei Jun can perform them.

"Everyone, tell me how we should deal with this?"

"I think Xiaopeng can also do corporate group buying and lower prices appropriately."

“No, it’s easier to lower prices than to raise them, and now all raw materials are rising in price, so Xpeng’s profit margin can’t be compared with Tesla’s.

Tesla is cutting prices aggressively because of its 50% profit margin, while Xpeng’s profit margin is only 20%.

"We can talk to big Internet companies like Tencent, Ali, and Qiandu and give them certain discounts.

Rice can seize these markets, and so can we.”

"I think we can lower the price appropriately, just lower the price of Xiaopeng's lowest-priced model to within 20,000 yuan of the price of Xiaomi's car."

“Whether it’s a price cut or corporate group purchase, they are all inferior and have been dragged by the rice industry into the field they are best at.

I think we should obtain the latest lithium battery patent from Sinovation Biotech and integrate the most advanced technology into the new generation of Xiaopeng Motors.

Ke Chuang Bio has never been stingy with patent licensing. If Xiaomi can obtain the latest lithium batteries, so can Xiaopeng.

What we need to do is to come up with products that are amazing enough to boost Xiaopeng's overall brand image.

The battlefield of new energy vehicles is not won overnight. Our war with rice has just begun. Don't be obsessed with gains and losses overnight.

When looking at the global situation, the entry of rice is just an episode in China's new energy battlefield.

The success of Dami will make mobile phone manufacturers such as Huawei, OPPO, and VIVO eager to make a move. What we need to do is to improve ourselves.

Hua Wei, who had not taken action before, might have to take action personally this time.

The effect of price reduction is limited. You can use vouchers to reduce prices appropriately, but don’t expect this method to achieve much effect.”

In addition, offline channels need to be further developed. Da Mi’s offline channels are much more complete than ours.”

On the first working day after the launch of the Rice Car, Zheng Li was waiting for the arrival of Chinese officials at the Kechuang Biotechnology Jiangcheng R&D Center.

The Chinese government specially found Lei Jun as a middleman to arrange a meeting between the two parties.

"The Rice car is really good. At least its handling and comfort are no less than Tesla's." While waiting, Li Miaomiao and Zheng Li chatted in the living room.

After the press conference ended yesterday, Lei Jun gave Li Miaomiao and Zheng Li each a rice car.

Li Miaomiao didn't have a car in Jiangcheng, so she drove the Dami car to the company this morning. The experience was a little unexpected for her:

"I drove my sister's Tesla when I was in Yanjing. The experience of using a Rice car is very similar to that of a Tesla."

“It’s equally smart, and its seats are even more comfortable than Tesla’s.”

"I feel that my senior brother's business venture will be successful again. I have a hunch that Rice Auto will become a big catfish in the new energy vehicle market."

Zheng Li nodded and said, "After all, it took so many years to create this product."

Li Miaomiao: "Brother, you are really capable. You can make a product worth 23 yuan to this level."

"And the price can be even lower if you do group buying. I looked at the company's internal forum and saw a lot of discussion, and basically everyone said they wanted to buy it."

"The most powerful thing about rice is that the price is fixed at more than 200,000 yuan, and the price-performance ratio is used to ship it internally."

"By leveraging the purchasing power of employees of affiliated companies, we can expand the reputation and voice of Rice Auto."

"For users who cannot get discounts, this price is still not high. Those who have connections will find ways to use their friends' credit to buy a rice car with a sufficiently discount."

"As long as Xiaomi refuses to fully release price cuts and stops doing this kind of activity on its next generation of models, it can still gain a place in the new energy market and gain a firm foothold."

"This strategy perfectly brings out the advantages of rice while avoiding its own shortcomings."

Zheng Li: "It seems that you are very optimistic about Rice Automobile."

Li Miaomiao: "I'm not optimistic, I'm just optimistic about their operation this time."

"This market includes not only new energy vehicle companies, but also a large number of joint ventures and new players that are already waiting outside the door."

"At best, Da Mi has taken the first step well, but there is still a long way to go before success. It will take at least five years before we can make a relatively accurate judgment."

"By the way, what does the Chinese Academy of Sciences want to see you about?"

Zheng Li: "I don't know. My senior brother arranged it. He said it was a very important matter."

At 9:25, a man in a white shirt walked into the conference room led by the front desk staff.

"Hello, Mr. Zheng, Ms. Li. I am Dong Wenxu from the Huaguo Academy of Sciences."

"Hello."

After exchanging business cards, Dong Wenxu said with embarrassment:

"Ms. Li, I'm sorry, I need to talk to Mr. Zheng alone because the content of the conversation involves some confidential information and only Mr. Zheng has the right to know."

Dong Wenxu was previously just an ordinary researcher at the China Academy of Agricultural Sciences.

Ever since being chosen by Jiang Yan as his subordinate, Dong Wenxu was full of doubts about Jiang Yan's work at first, but later on he was convinced.

Under the leadership of Jiang Yan, Dong Wenxu successfully developed a large number of seeds that are highly competitive in the international seed market.

Later, when he joined the Anomalous Matters Management Bureau and learned Jiang Yan's true identity, he suddenly realized it.

No wonder they were well aware of policy changes at the time and even knew about them in advance.

What he thought was purely random seed selection turned out to be a higher-dimensional observation method brought about by magic.

After joining the research institute under the Administration of Anomalous Matters, Dong Wenxu discovered that his scientific research ability was far inferior to that of the great scientists who had gathered from all over the country.

When I was in the pond, I felt like a real dragon, but when I really came to the sea, I realized that I was just a slightly larger carp.

In addition, the strengths of his character are that he is calm and taciturn.

Therefore, he was transferred to become an ordinary clerk in the Bureau of Anomalous Matters.

At the same time, since he had worked under Jiang Yan for a period of time, he enjoyed a high degree of trust within the company.

Zheng Li nodded slightly to Li Miaomiao, then looked at Dong Wenxu: "Okay, Miaomiao, you go out first."

Li Miaomiao went out and closed the door, and then Dong Wenxu put the briefcase in his hand on the table.

"Mr. Zheng, since the content of our conversation this time needs to be highly confidential, the briefcase contains a signal jammer and a conversation recording device."

"To avoid suspicion, I need you to open it yourself. There is a switch next to it."

The purpose of avoiding suspicion is to avoid causing misunderstanding to Zheng Li.

After Zheng Li glanced at the other party, he started the biological cloud controlled by his real body in the background to operate.

BioCloud conducted a content search across the entire Internet and found Dong Wenxu's information in the public cloud controlled by the Chinese government.

Dong Wenxu’s work records in the government public cloud will expire at the end of 2022.

After finding out the intersection of their work contents and analyzing the photo of Jiang Yan, Zheng Li quickly knew Jiang Yan's true identity.

Jiang Yan and Dong Wenxu's work records in the public cloud were interrupted at almost the same time.

Zheng Li knew Jiang Yan's true identity very well. Combining his identity, Zheng Li roughly guessed Dong Wenxu's purpose.

This process only takes five seconds.

Zheng Li had just turned on the power button of the black device on the table.

"Okay, Mr. Dong, you can tell me now."

Dong Wenxu looked at Zheng Li seriously: "Mr. Zheng, I need to introduce myself first."

"I am a staff member of a Chinese official organization. I came to you this time mainly to discuss a cooperation with you."

“The content of the cooperation involves brain-computer connection VR.”

"May I ask what you think of magic?"

Zheng Li pretended to think for a moment and then replied, "In my opinion, magic is just a scientific system that humans don't know about."

"Although it seems magical and is far from human's traditional cognition, it can be explained by science after all."

Dong Wenxu nodded and said, "The institution I work for is the official Chinese institution that studies magic."

"We have magicians within our ranks, and there is more than one."

"Mr. Zheng, your point of view is also one of our internal views."

As China's official institution for the study of magic, there are many voices that believe that magic is also a science.

But as time passed, research on magic progressed slowly and this voice was not as loud as before.

"Are you interested in magic yourself?"

Zheng Li: "I am very interested. Kechuang Biotechnology also has a department dedicated to magic coin mining, which I am personally in charge of."

Dong Wenxu continued, "I came here this time hoping to cooperate with Mr. Zheng in magic."

“You can experience magic firsthand through this collaboration.”

The author is so exhausted from the loss today that he even wants to update 10,000 words every day to make up for the loss in the stock market. Of course, he can only think about it due to his lack of strength.

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(End of this chapter)