Play Genshin Impact in the Genshin Impact World

Chapter 44 Marketing
"Are you planning to expand your business again?" Lu Shiyuan asked with amusement.

"Of course, there is no end to the road of expanding business." Kurumi nodded as a matter of course, and said half-pleadingly, "Help me quickly, Shi Yuan."

"Okay." Lu Shiyuan nodded helplessly. Hu Tao had a close relationship with him and had already begged him to this extent. It would be inappropriate not to help.

"It's just that there are too few marketing strategies suitable for funerals." Lu Shiyuan touched his chin and thought hard.

"It's okay, let's sit down and think about it slowly." Seeing that this cheap brother was willing to give her advice, Hu Tao's face was full of joy. She helped Lu Shiyuan to the chair, made tea for him, and waited beside him obediently.

"A marketing strategy that can increase popularity and traffic and is not particularly costly, it must be that one..." After thinking for a while, Lu Shiyuan finally had an answer.

"What, what what?" Walnut came up like a curious baby.

"Let's make a blind box." Lu Shiyuan said with a smile.

"Blind box?"

“As the name suggests, a blind box is a box with different items placed in it for consumers to buy. Consumers draw the items based on their luck, but before opening the blind box, they cannot know what is in the blind box.

We can price each blind box very cheaply, and the items inside can also be worth the money. Only in this way will consumers pay for it. "Lu Shiyuan said with a smile.

"Put different items there? Coffins or tombstones?" Walnut stroked his chin, "But will anyone really buy these things?

However, if we put all kinds of funeral items into blind boxes, it would be a good idea to stimulate customers' desire to collect them and encourage them to buy a large number of blind boxes to collect them."

“Hiss——” Hearing this, Lu Shiyuan couldn’t help but take a breath and said, “Master Hu, you are really a marketing genius. You have realized the true meaning of blind boxes so quickly!”

"Of course!" Hu Tao immediately raised her little face proudly.

“However, the products in the blind boxes cannot be funeral items. Making money by selling blind boxes is not our purpose. Our real goal is to arouse customers’ desire to buy through blind boxes, and then strangle them at the critical moment and force them to buy our afterlife services!” Lu Shiyuan said with a burning gaze.

"I see, I was just overthinking!" Hu Tao suddenly realized and moved closer. "But, how should we design the products in our blind boxes? If we don't have enough competitiveness, they will be copied and imitated soon."

"You're right!" Lu Shiyuan nodded seriously, "But fortunately, we still have Mr. Zhongli who knows everything in our Wangsheng Hall."

"What do you mean?"

"What I'm going to put in the blind box are clay figures of Liyue celebrities, immortals, and the Rock King!" Lu Shiyuan said, "I know that clay figures will be imitated and copied, but we can make anti-counterfeiting labels, and we can also let Zhongli design the shape of the clay figures himself. He knows so much, and his understanding of immortals must be better than others.

We designed clay dolls of the same style and made it a series. Among them, the clay dolls of Liyue celebrities and immortals are easier to collect, and you only need to spend money to buy their blind boxes.

but……"

"The key is the clay figurine of Rock King! Right!" Walnut understood immediately, "As the last piece of the clay figurine series of Wangsheng Hall, Rock King must be more exquisite and more difficult to obtain.

How about this, collect all the clay figurines, and after purchasing the service of the Hall of Rebirth, I will give the Rock King Emperor for free."

“Yes, that’s right. This way, the people of Liyue who like the Emperor will not be able to resist the temptation and make an appointment for the services of our Wangsheng Hall!” Lu Shiyuan nodded and continued, “However, the Emperor has many incarnations, so it would be a waste to only produce one clay figurine…

I think it’s better this way - the clay doll of the Emperor is designed in two styles, male and female. The male clay doll can be given away as you just said.

As for the female Emperor clay figurine... after a customer obtains a male Emperor clay figurine, if he introduces ten customers to Wangsheng Hall, he can get it for free. Moreover, the female Emperor clay figurine must be limited in quantity."

"Oh my God, Shi Yuan! You are such a genius!" Hu Tao was shocked.

"Each each other!"

In this way, the two sneaky guys discussed the plan of cutting all the leeks in Liyue in the dark room. After discussing the details, the two immediately got up and went out to look for Zhongli.

Because this blind box strategy would be very profitable once successful, Lu Shiyuan became very interested and decided to participate in it, splitting the profits from the blind box sales into 40% and 60%.

He has 40%, Hu Tao and Zhongli each have 30%.

Anyway, the latter two are not people who care about money, Hu Tao just wants more customers.

Soon, they found Zhongli walking his bird on the street.

So they took Zhongli's bird, invited him to Heyu Teahouse, and explained the matter to him.

"Want to make clay dolls?" Zhongli looked at the boy and girl in front of him, touched his chin, and thought seriously.

"Mr. Zhongli, you know so much, there will definitely be no problem!" Lu Shiyuan took out the clay that he had prepared long ago, with an eager look on his face.

"Zhongli, please help me, otherwise the funds of the Wangsheng Hall will be exhausted by your spending."

"Okay then..." Zhongli was begging the two children and couldn't say no, so he had to start making up stories.

After a while, a lifelike image of a crane appeared before everyone.

"So beautiful." Kurumi murmured softly, "Who is this?"

"She is True Lord Liuyun Jiefeng, one of the immortals in Liyue." Zhongli said calmly.

"It really looks like a fairy!" Lu Shiyuan nodded in agreement, "If animals can be sculpted, then Mr. Zhongli might as well try a puppet."

"Okay." Having come this far, Zhongli was ready to stick with him until the end.

After another round of kneading, a beautiful little doll appeared. The doll's eyebrows, eyes, and limbs were very coordinated. It was obviously a girl. She was wearing gorgeous clothes, with long hair tied into two ponytails, and cat-ear-like hair on both sides of her head. The doll was so realistic that it seemed like an ordinary person was scaled down in proportion.

Lu Shiyuan and Hu Tao looked at the little doll and shouted in unison, "Keqing!"

"It seems that what I made is quite similar." Zhongli nodded with a smile.

"As expected, Mr. Zhongli knows you can do it!" Lu Shiyuan stood up excitedly, "So, Mr. Zhongli must help us design more clay dolls. Don't worry, you just need to design them, make samples, and then we can ask craftsmen to make them.

Of course, it would be inappropriate to have someone else make the clay figurine of the Rock King, so you need to do it yourself."

"Don't worry, Zhongli. I won't assign you any other work during this period. Just make fun of the little people," Hu Tao said with a smile.

"You two little rascals." Zhongli shook his head helplessly, "Well, I'll just do the work of a craftsman with reluctance."

So, in the following week, Zhongli focused on designing the clay dolls. Hu Tao and Lu Shiyuan also called on Lu Qianzhi and a group of ceremonial attendants from the Wangsheng Hall to help.

Once we have the sample, we immediately find a craftsman, sign a confidentiality agreement, and start manufacturing.

Shaping, firing, and coloring are all done in one go.

As for the most important clay figurine of Rock King, Zhongli made them one by one by hand, and gradually accumulated a certain number of them. Moreover, in terms of fineness, they were much better than other clay figurines.

(End of this chapter)