Crossing the Hong Kong River: Empire of Wealth

On the first day of July, as the honorary chairman of the ABA, Li Jianhui went to the ABA headquarters.

We have an important guest here today, the new NBA commissioner David Stern.

Currently, the two most influential basketball leagues in the world are the NBA and the ABA.

In such an era, the influence of the NBA is more within the United States. In terms of global influence, the ABA can still dominate the NBA.

Although the ABA has been around for several years, this is the first time the top executives of the two major leagues have met.

Chen Zhiyong may not know the interests of David Stern, but Li Jianhui, who has the memory of his previous life, knows it quite well.

Especially this year's draft is known as the golden generation, with Olajuwon, Jordan, Barkley, Stockton and other superstars entering the league.

What makes Li Jianhui happy is that the Clippers Club under the American Asia Sports Group has made careful preparations in the past few years and successfully selected Jordan, Barkley and Stockton due to their long-term preparations.

For a long time to come, the Clippers will have these three as their core. I believe that the Clippers, which have been silent for many years, will be a giant in the NBA for a long time to come.

After David Stern complimented the achievements of the ABA, he changed his voice and said:
"Gentlemen, although the development of our two major leagues is not bad at present, in the whole sports event, the influence of our basketball is still far behind, especially compared with football.

I hope that our two major leagues can put aside prejudice and hostility, and work together to promote basketball to the world. "

It's a pity that the high-level ABA's response to David Stern's words was quite flat, and it was mainly a matter of interests.

In terms of influence, the ABA is in full swing in the Asian market, while the NBA is only in the US market.

And because of the strength of the players in the league, ABA executives naturally hope that the NBA will always be limited to the US market.

Once they cooperate, I am afraid that the influence of the NBA in the Asian market will increase rapidly, which will damage the interests of the ABA.

Because of the strength of the players and teams, it is difficult for the ABA to gain a foothold in the US market for the time being.

Li Jianhui saw that everyone remained silent, and then said: "Mr. Stern, we all entered this industry because we love basketball, and we also hope to expand the influence of basketball on a global scale.

For this reason, our ABA has been expanding rapidly in the past two years, and we have even pulled in the market of one billion people in the north.

In the next step, we will continue to promote other regions in Asia to join in, so that the ABA League will truly become the Asian Basketball League.

As for the cooperation between the ABA and the NBA, in my opinion, the timing is not yet ripe. Although the number of our ABA clubs far exceeds that of the NBA, our influence in Asia is not bad.

But our ABA has not been established for a long time after all, and the experience in all aspects is immature. The double cooperation will only do more harm than good. "

Although David Stern had been prepared in his heart, he was still disappointed when he heard Li Jianhui's clear refusal.

The reason why he came to the ABA to cooperate this time is to hope to expand the influence of the NBA to Asia, and even he is planning the preseason match between the two sides in his heart.

It's a pity that the ABA executives obviously pay more attention to their own interests than to promote the influence of basketball on a global scale.

However, David Stern did not give up on this, but began to move with emotion, knowing the benefits, so as to promote the development of cooperation between the two parties.

It's a pity that no matter what David Stern said, the ABA executives present were unmoved.

Seeing this, Stern, who had no choice but to leave in disappointment, only said that if the ABA is willing to cooperate, they can contact him at any time.

……

In the afternoon, Stern came to Xinjian Building on purpose. Looking at the tallest building in Xiangjiang, Stern felt a burst of emotion in his heart.

He knew very well that without this monster in the Xiangjiang business world, there would be no ABA, and the expansion of the NBA to the world, especially to the Asian market, would not have such a big resistance.

Since the two major leagues are similar, the seasons are also similar, and the ABA has clubs from many countries and regions participating, which has led to major TV stations in Asia preferring to choose live or recorded ABA instead of NBA.

Fortunately, he still has some reasons to move Li Jianhui. Maybe ordinary Americans don't know that the real boss behind the Clippers is Li Jianhui. As the president of the NBA, he got some news.

As an American, he has also heard many legends about Morgan, Rockefeller and other families, and he is still surprised by Li Jianhui's wealth legend.

It is hard to imagine that a person who grew up in a poor squatter area will be worth hundreds of billions in just a few years, and his assets will directly catch up with the world's top families.

Following the administrative staff to Li Jianhui's office, David Stern also saw this legendary young man again.

Stern also knew that Li Jianhui's time was precious. After Li Jianhui invited him to sit down, he didn't go around in circles and said straight to the point:

"Mr. Li, I think the cooperation between NBA and ABA can benefit both parties, especially for Mr. Li's industries, such as Hongyu Clothing Group, it will be easier to enter the US market."

"Mr. Stern, I understand that you want to expand the influence of the NBA into East and Southeast Asia.

It’s just that you need to understand that I am a director of the board of directors of the ABA league and the honorary chairman of the league. It is impossible for me to harm the interests of the ABA.

And if you understand it, you should be clear that the US market is not a key development market for my industry, no matter it has been or will be in the future, even if the US market is the largest market in the world.

In my opinion, the cooperation between the ABA and the NBA is more of a unilateral profit for the NBA, and it does not benefit us much for the ABA.

As far as sports apparel is concerned, it is unclear whether Hongyu Apparel can gain a firm foothold in the US market. I am afraid that Adidas, Converse, Nike, etc. will gain ground in the Asian market. "

Faced with Li Jianhui's words, David Stern could hardly speak even if he had countless arguments in his heart. Facing Li Jianhui who didn't pay much attention to the American market at all, he had no choice.

And he also knows in his heart that what Li Jianhui said is the truth, and the NBA will benefit more from this cooperation, which is also the fundamental reason why he came to Xiangjiang to seek cooperation in person.

The biggest difference between the NBA and the ABA is that the NBA pays more attention to the role of stars and highlights individual heroism, while the ABA pays more attention to victory than the NBA due to the participation of multinational and regional clubs, and also puts more emphasis on teamwork. Relatively speaking, the influence of stars Won't look too big.

Among the general public, it is obvious that good personal data and heroism are more admired. Once the NBA has a large-scale publicity in the Asian market, those NBA stars will definitely be able to gain a large number of fans.

It's a pity that the first stop in Asia failed, and David Stern didn't even mention the subsequent cooperation with Jiayi Sports Channel. He knew very well that with Li Jianhui's attitude, it would be useless to mention it.

Since the establishment of the ABA, even the Clippers games have not been broadcast live or recorded on Jiayi Sports Channel. It can be seen that Li Jianhui is guarding against the expansion of the NBA's influence in Asia.

Although Li Jianhui was rather frustrated here, David Stern did not give up the idea of ​​​​the NBA expanding its influence in the Asian market.

Next, he will visit major media groups in many Asian countries and regions, hoping to reach cooperation with these TV stations.

He does not believe that these responsible persons are full of defense and resistance to the NBA like Li Jianhui.

Moreover, he will actively promote the cooperation between the NBA and the US government, so that NBA stars can represent the United States in world-class competitions, so as to expand their influence and prevent the influence of NBA stars from being limited to the US domestic market.

……