Crossing the Hong Kong River: Empire of Wealth

Chapter 267 Home Appliance Promotion
After receiving the report, Li Jianhui and others went to the scene in person. According to the above situation, Li Jianhui and others can conclude that the money was transferred in Xiangjiang City.

And it is very likely that the man in black who committed suicide did it. I'm afraid this is not a simple kidnapping act.

It's just that people are dead, and clues are hard to find. Li Jianhui is a businessman and not a detective. This matter can only be handed over to the Political and Economic Office or even the Xiangjiang police, hoping to find something.

The Feng family was more disappointed. If they could recover the funds, they would be able to reduce their losses. Now it seems that there is little hope.

Although the Feng family has made a lot of money relying on Li Jianhui in the past few years, it is a huge blow to the Feng family to lose so much at one time.

Originally, the evening should have been a joyful celebration banquet, because this incident also reduced the joy of everyone by half.

Now that Feng Jingyao has returned safely, Li Jianhui's mind has also shifted to industrial development.

It has to be said that Japan’s Toshiba, Sony, Panasonic, Mitsubishi, etc. stopped cooperating with Tesco Group, which still has a great impact on the group. In July, it was a little better to have inventory. In August, there was a relatively obvious change in passenger flow, and the turnover also appeared. A certain degree of decline, especially for e-buy appliances, which are mainly home appliance sales.

One ebbs and the other, Xiangjiang Ito-Yokado, Seibu Supermarket and other retail companies supported by these major home appliance companies have not small growth in terms of passenger flow and performance.

From this change, it can be seen that Japanese home appliances had great influence in the Asian region during this period, and Xinjian Department has a long way to go to compete with them.

In order to actively respond to subsequent challenges, Li Jianhui personally deployed the home appliances of E-buy Group.

Jingyi Electric Appliances is about to go into production. In order to increase the popularity of Jingyi Electric Appliances and attract customers, Tesco Group is preparing for a big price war in the home appliance industry this time.

Among them, the main markets are Xiangjiang, Baodao, Malay, and the mainland. He does not believe that everyone is only pursuing brand and not focusing on quality.

At the deployment meeting, Li Jianhui specifically asked Li Qungang not to focus too much on profits at this time in terms of home appliances. Market share is more important. Even if the home appliance business temporarily loses money, there is no problem.

Especially in the mainland market, it has the advantage of direct domestic sales, and the cost is much lower than that of Japanese home appliances. As long as the publicity is in place, Jingyi Electric will definitely be able to take the lead.

Think about the price of domestic appliances in this period, which can be described as sky-high. In the era when the monthly salary was only a few dozen yuan, the price of a color TV set was four to five thousand, and the refrigerator was also not cheap, costing two to three thousand. Expensive, tens of thousands for a little better, and the washing machine is cheaper.

Ordinary objects in the homes of later generations are definitely luxuries in this era. If these people use this money to buy a house in the center of several major central cities, the value will increase by at least a hundred times in a few decades.

It's a pity that due to many reasons, throughout the 80s and even the 90s, these families in the mainland bought the three major items of color TV, refrigerator and washing machine, especially for newlyweds and new houses.

Li Jianhui felt that he had to do good deeds. On the one hand, he relied on Jingyi Electric Appliances, and on the other hand, capital entered into a joint venture with a mainland home appliance company. The two-pronged approach brought down the high price.

Jingyi Electric will seize the mid-to-high-end market with foreign-funded brands, and the joint-venture brand will seize the mid-to-low-end market, forcing Toshiba, Panasonic, etc. to cut prices.

If the other party is really as good as Apple in the future, it will only focus on the top-end market and allow consumers to buy it. Li Jianhui can only say one thing.

For Li Jianhui's proposal, E-buy Group has no problem. They are channel providers, and their profits will not be small anyway.

But Jingyi Electric has some opinions. Although it is not well-known, the high-level ambitions are not small. In their opinion, doing this would kill one thousand and lose eight hundred. Once the price goes down, it will be impossible to raise it in the future. So easy.

As the president of Jingyi Electric, Xu Zhichao said: "Li Sheng, is our price too low? Although our Jingyi Electric products are not well-known, but with the support of Lane Crawford and Tesco, there is no problem in opening up the situation.

Not to mention that the price is on par with Panasonic and Toshiba products of the same quality, but it can't be much lower than them.

Even for the sake of the market, it is not recommended to start with pricing. We can do it through activities or discounts. "

Li Jianhui naturally understands Xu Zhichao's thoughts. As a manufacturer, he naturally hopes to set a higher price, so that their ex-factory price can also be increased, and the problem is passed on to the distributor.

It's just that he didn't agree with Xu Zhichao's proposal. Even if Jingyi Electric was his sole proprietorship, he would not change his strategy for it.

At this time, Jingyi Electric is not qualified to bargain with the channel dealers, and it is not the time to make a lot of profits.

Regardless of whether it is the Southeast Asian market or the mainland market, the vast majority of consumers are not people who do not regard money as money. They enter the market at a low price and expand the influence of their own brands in the local area. This is the current development of Jingyi Electric. the way.

Although Xu Zhichao was still a little unwilling in his heart, he didn't want Jingyi Electric to become a cheap product, but his arms couldn't twist his thighs. After all, Jingyi Electric was Li Jianhui's industry, and Li Jianhui's absolute thing was hard to change.

Seeing Xu Zhichao's expression, Li Jianhui said: "Jingyi Electric's current actions are mainly to seize the market and expand its influence, but we are not blindly following the low-price route.

I believe you know better than me what the technology status of Jingyi Electric's major industries is now. If you don't have technology comparable to Panasonic and Toshiba's high-end products, don't think about comparing prices with others.

After Jingyi Electric catches up in terms of technology, the price will naturally increase. At this time, Jingyi Electric is not thinking about how much money it makes, but focuses on technological breakthroughs, and strives to achieve technological excellence within three to five years. Can catch up with the pace of world-class home appliance manufacturing enterprises. "

This time, it wasn't just Jingyi Electric Appliances, Li Jianhui also asked Li Qungang to contact the home appliance manufacturers that cooperated with Tesco, asking them to give up part of their profits, and set off a home appliance promotion war in September to bring back the previously lost customer flow.

For this reason, Li Jianhui also specially set a home appliance promotion festival, but the time was adjusted to June, which was initially set as June 6, and the home appliance sales companies under the Xinjian Department all carried out home appliance sales on this day.

September will be more suitable for electronic promotion month in the future, but he knows that or years later, the student party in the mainland will promote this aspect, and mobile phones, computers and tablets will become the standard equipment for freshmen who are about to enter the university.

The promotion of home appliances in September is mainly for the promotion of Jingyi Electric products. Otherwise, Li Jianhui would not be doing this at this time. After all, September is not a peak season for home appliance sales.

(End of this chapter)