Crossing the Hong Kong River: Empire of Wealth

Chapter 259 Entering the Door of the Mainland Market
It is not clear whether it is because Li Jianhui's two huge donations made the mainland feel his patriotism, and the Xinjian Department is currently being suppressed by the Japanese-American consortium, so it opened the door for Xiangjiang Film and Television to enter the mainland.

At 7:10 a.m. on July th, Li Jianhui, Lei Juekun, Shi Shaoming, Ye Jiexin, Chen Zhiyong, Ye Han, Li Guobao, Feng Yubin and others held talks with mainland radio and television, the Ministry of Commerce, CCTV and other high-level officials in the reception room of Xinhui Hotel .

In terms of movies, the mainland has loosened restrictions, allowing Xiangjiang films to enter the mainland market every year.

However, there are also some restrictions on the above. Xiangjiang's movies must be approved by the radio and television before they can be released.

It is easier to cooperate in TV dramas. At present, CCTV mainly selects Xiangjiang TV dramas and directly buys out the broadcasting rights of TV dramas in the mainland.

This time, Jiashi had three TV dramas that were favored by CCTV.

The price is not high, and Jiayi did not bargain with CCTV, and directly sold it to CCTV at a price of Hong Kong dollars each.

Regarding the establishment of theater chains, the negotiations are not so smooth, because the country has just opened up to the outside world, and even the four special economic zones have not yet been formally established, so the high-level officials are still relatively cautious in this regard.

After some negotiations, it was finally agreed that the Golden Princess Cinemas will temporarily set up a theater in Shekou to see the effect first and then discuss the follow-up.

This is because the Golden Princess Cinemas promised to use the box office revenue in the mainland for development in the mainland within ten years and not transfer it out of the mainland. This is why they got such an opportunity.

It can be said that this has seriously increased the burden on the Golden Princess theaters. After all, the box office of films released in the mainland must be distributed to various film companies.

However, in order to open up the mainland market, Li Jianhui still insisted on doing so. If the shareholders have any objections, the Golden Princess Cinemas will be privatized at worst.

In terms of theater taxation, because there is currently no foreign theater in China, the system in this area is not perfect.

Refer to the practice of Japan, South Korea, Baodao and some countries in Southeast Asia, and the mainland is also the first trial. For the mainland operation of the Golden Princess Cinema Line, the mainland directly collects taxes at two levels of the box office revenue of the Golden Princess Cinema, which includes the movie theater. income tax.

Taxes are relatively low. Take Xiangjiang as an example, the movies here have to pay a 14.5% entertainment tax at the box office, and then the theaters have to pay a 15% profit tax.

Although the mainland does not remove the cost and directly collects 20% of the box office tax, it is relatively lower than Xiangjiang.

This may be due to the consideration of the ten-year commitment of the Golden Princess Cinemas, so it gave the Golden Princess Cinemas this preferential policy.

Li Jianhui and others were quite satisfied with the meeting in the morning. Not only did movies enter the mainland market, but the Golden Princess Cinema Line also entered the gate of the mainland market.

Although it is only possible to set up one theater in Shekou at present, this is already a very big progress. I believe that with the continuous advancement of reform and opening up, Golden Princess theaters will spread across most cities.

In the afternoon, senior executives from Radio, Television and CCTV held talks with several other major film and television groups in Xiangjiang, while Li Jianhui, senior executives such as Li Jianyang, Clay Johnson, Li Qungang, Xu Zhichao and other senior leaders from the Ministry of Commerce discussed Xinjian’s products and even supermarkets entering the mainland. negotiate.

Mr. Chen, the vice minister of the Ministry of Commerce, listened to Li Jianhui's proposal of a series of enterprises entering the mainland, and said with a smile: "Mr. Li, you are too impatient. Our reform and opening up is advancing gradually, and it is impossible to fully open it all at once.

After all, it is impossible for our policy to target only your industries. Once we let it go, it will let go of all Lisboa companies in Xiangjiang Baodao.

I am also very happy that you are so optimistic about the domestic market, but we are still not fully prepared in many aspects, and you should not think about entering all industries in the mainland immediately. "

At this time, Mr. Chen did not dare to agree to Li Jianhui's industries entering the mainland. After all, the internal market and various regulations are not perfect. With Li Jianhui's huge capital to enter, it is not a catfish but a beast.

According to the instructions above, plus Li Jianhui’s promise not to transfer the income from the mainland to the mainland within ten years, in order not to chill the patriotic entrepreneurs who are suppressed by the Japanese and American countries abroad, the E-buy Supermarket Group was specially allowed to set up a hypermarket in Shekou, and Jingyi Electric was awarded Domestic sales qualification.

However, there are also regulations on the domestic sales ratio of Jingyi Electric Appliances, which is 2:8, with a maximum of 20% for domestic sales and 80% for exports.

At present, the overall policy of the mainland is still to establish export-oriented special zones, and these invested enterprises manufacture products for export.

Even if you want to enter the mainland, you still have to go through customs, which is counted as imported goods.

Jingyi Electric is qualified for domestic sales, because there is no need to pay tariffs, and the cost will be greatly reduced. Whether it chooses to grab the market at a low price or maintain a relatively high price to earn more profits, it is a huge advantage for Jingyi Electric. the benefits of.

"Thank you very much for the support of the central government and Mr. Chen to our enterprise. You don't know that I am dancing on the tip of a knife. The current market is relatively stable, only the Xiangjiang and Baodao markets. Once there is no Japanese and American market, it will be very difficult for my company. The major industries will be a huge blow,
That's why I urgently hope to enter the mainland market. If there is a mainland market with a population of one billion, I will dare to challenge the Japanese-American consortium directly, and I don't need to be as timid as I am now. "

As the vice minister of the Ministry of Commerce, Mr. Chen naturally knew something about the situation of the Xinjian Department. He didn't believe Li Jianhui's words.

At present, Li Jianhui is only affected by Jiayi Group, mainly because there are some problems with the film's release in these two places.

In the game market, now that Li Jianhui has sold the company, it is useless for Japan and the United States to restrict Huihong game-related products from entering their market.

As for other industries, they have basically not entered these two major markets. If it is true, if Baodao targets the Xinjian Department, its power will be much greater than that of Japan and the United States.

"Don't come to fool me, I have already given you the preferential policies that can be given to you, and those that can allow you to enter.

Our generation is old, and the future of the country and the nation depends on you to support it.

Shopping malls are like battlefields, and Japan and the United States are just paper tigers. You don't need to worry too much, and you can rest assured to develop boldly. Our country and government will be your solid backing.

Science and technology are the primary productive forces, and now we have entered the information age. I also hope that, as you said, our Chinese nation can also have a say in this era. "

Hearing what Mr. Chen said, Li Jianhui knew that this time it had reached its peak, and those who hadn't entered would not be able to enter for the time being.

He is very satisfied with what he has achieved so far. Today is a small step, and the future will be a big step.

Let the theaters and companies in Japan and the United States be arrogant first, and when he perfects the layout in the mainland, they will feel uncomfortable at that time.

Once the Golden Princess becomes the largest theater chain in China, they won't beg them themselves, but they will be crying and cooperating with me.

(End of this chapter)