1979 Golden Age

The so-called publicity and promotion is to bombard the audience with propaganda in a short period of time and forcibly draw the audience's attention to the movie.

This is the basic operation, and the second stage is to carry out targeted marketing based on the content of the movie, that is, what is the selling point of this film?

Take this year for example, "Fengshen 2" focuses on 5-cent special effects and oriental fantasy poetry; "Detective Chinatown" and "Boonie Bears" are brands in themselves and have a fixed audience base; "The Legend of the Condor Heroes" covers Xiao Zhan fans; and "Operation Dragon" has a completely idiotic promotion.

The promotion of "Black Mask" focuses on two selling points: one is the superhero, and the other is action and scenes.

The black in Black Mask has several meanings: the protagonist is dressed in black, with a black mask, has a mysterious identity, and always appears at night. The original English translation is called "Black Mask".

Chen Qi thought this name was too straightforward, so he changed it to "Nightblade", which means Blade of Darkness.

The titles of superhero movies are all concise and clear, like "Blade", the English name is simply "Blade".

The selling points of oriental superheroes can be promoted normally, but the actions and scenes need to be hyped. After Chin Kar-lok's jump was filmed, Columbia began a series of reversals and reversals in marketing:

"Unfortunate news came before the filming of "Sky Prison" began. A stuntman from Hong Kong fell from a three-story building without any protective measures and may have died!

It is reported that the actor also participated in the filming of "Black Mask"! "

They did film the video, but it was edited. The footage released by the TV station only showed the process of Chin Kar Lok falling from the building, without a beginning or an end. After the topic was brought up, Columbia refuted the rumor: "The actor is fine and in good health. He did not fall from the building by accident, but was actively testing the action!"

Then, the full video was released.

Chin Kar Lok leaped forward, landed on the awning, bounced up, and was caught by the people below, who patted him on the butt and said he was fine.

"A veteran Hollywood stunt double said that this action is too dangerous and few people are willing to try it themselves!"

"A brutal assault on the Hong Kong action film concept!"

"Audience: I am a big fan of Hong Kong movies. American action movies are just crap!"

Followed by: "Bruce Willis is training hard for "Con Air", and he has to do many scenes himself. An insurance company thinks the scenes of "Con Air" are too dangerous and refuses to insure it!"

"One insurance company said if they take protective measures, it could still be considered."

"Both Black Mask and Con Air were produced by the same action team. The Hong Kong stuntman was surprised: 'Black Mask is more thrilling! We have been blacklisted by insurance companies in Hong Kong a long time ago. We are risking our lives!'"

"It is reported that this team will also be responsible for the action scenes in the movie Speed ​​prepared by 20th Century Fox!"

"Jet Li's Kung Fu movies are a big hit in the video market!"

“Chinese Kung Fu!”

This series of bombardment has caused the popularity to soar.

Taking advantage of the popularity of the topic, Li Lianjie and others appeared on a TV show.

He himself has a lot of connections. When he was a child, he went to the United States for exchanges with the Chinese delegation. He shook hands with Nixon and was touched on the head by Kissinger. All of this is confirmed by photos, so it has certain news value.

Li Lianjie threw a punch on the spot, kicked the host's desk and broke it, startling him. Of course, it was all scripted.

Chin Kar Lok also took advantage of the popularity and appeared on TV, and was very happy - American TV stations were also doing well and were able to invite Chin Kar Lok to host their shows.

The host followed and learned Chinese: "Dragon-Tiger-Martial-Master!"

Chen Qi consciously conveyed a concept that Hong Kong's action team is the best! If you want the action scenes in the movie to be exciting, you have to hire Hong Kong martial arts. And this is not like "The Karate Kid" boasting about itself, and then "Black Mask" came to confirm it, and then "Con Air" came.

After this incident, all the martial arts community became completely devoted to him.

Yes, Jackie Chan was good to them, and Sammo Hung was good to them, but it was Mr. Chen who brought them to the United States, where they not only made money, but were also respected and experienced an unprecedented sense of career achievement.

Chen Qi even specially gave Chin Kar Lok a red envelope, as one has to give red envelopes when playing a dead character, to get rid of bad luck.

At the same time, the exhibition match was also held.

It's an exhibition match, no real fighting.

In fact, most of the time, fights will end up being cuckold punches, which is very ugly. If you can see any moves, they are basically routines. The three Americans are entertaining the audience, and the effect is good.

The Chinese martial arts style naturally won.

The hype on such a scale has finally brought about this craze in the United States. With Chen Qi's consent, the publicity and promotion budget was overspent, and they can only hope for the box office performance of "Black Mask".

The latest novel is published first on Liu9shuba!

However, everyone has a tight schedule and so many activities every day that they feel dizzy.

It was under such circumstances that "Black Mask" finally appeared.

………………

"Boss, it's almost time!"

"good!"

That morning, Chen Qi was dressed in a suit and put on his glasses, and went out. When Jiang Zhiqiang saw the glasses, he knew how much the boss valued them.

But in fact, he didn't quite understand why so much money was spent on promoting "Black Mask"?

It's simple. If it's an American movie starring Americans, Chen Qi can make five a year. But what he really wants is for Chinese people to enter Hollywood, whether as actors or behind the scenes.

When they arrived at the first floor of the hotel, Tsui Hark, Li Lianjie and others gathered together.

Everyone got in a stretched Lincoln limousine and headed to the premiere theater.

Unlike the cold reception of "Sweetheart", Columbia invited many stars to support the event, and Chen Qi also personally invited some friends, such as Ed Harris and his wife, Uma Thurman, Michelle Pfeiffer, Tom Cruise and others.

Tom Cruise became a big star with "Top Gun" and didn't want to come, but he also wanted to develop in the field of action movies, so he decided to build a good relationship with Chen Qi and take a look at the level of "Black Mask".

Action stars Sylvester Stallone and Arnold Schwarzenegger also had similar ideas. They all wanted to see what the much-hyped Hong Kong-style action was like. Of course, they would not show up in public in the cinema, but might watch it in private.

In addition, the main creators of "Happy Death Day" also came.

Led by Phoebe Cates, Johnny Depp, Sandra Bullock, Halle Berry and others stood in a row, looking young and beautiful, pleasing to the eye. Unfortunately, except for Phoebe, the others were all small-timers and no one paid attention to them.