1979 Golden Age

#849 - How to promote

boom!

The powerful engine lifted the huge body of the plane, which took off from Hong Kong and headed for the United States, thousands of miles away.

The group included Chen Qi, Tsui Hark, Li Lianjie, Xiao Fangfang, and Yasuaki Kurata, while the American group included Jean-Claude Van Damme, Cynthia Rothrock, and Kelly Hu. In addition, there were Yuen Woo-ping and Yuen Kwai with several martial artists.

They were preparing for Con Air.

Yuan Heping deliberately sat next to Chen Qi and started chatting as soon as he got on the plane: "In the past, only Bruce Lee had brought martial artists overseas. You are the first one after many years, and you brought so many at once. It's incredible. The martial arts industry praised you unanimously and was very impressed."

"I can make money, I'm very powerful, and I can teach foreigners a lesson, so of course they all praise me." Chen Qi didn't care.

"Not everyone can do this without asking for a penny of a reward worth millions!"

The agreement he signed with Hollywood was for $600,000 for the script + $400,000 to hire an action team. He didn't want a penny of the $400,000 and gave it all to the martial arts actors.

These martial artists are considered high-income groups in the circle. For example, Chin Kar-lok has a basic salary of 15,000 yuan per month. Even if he only shoots one day a month or is injured and unable to work, he will still get the money.

But this is Hong Kong dollars, and theirs is US dollars.

It was about 3.11 million Hong Kong dollars, divided among more than a dozen people, with Yuen Woo-ping and Yuen Kwai taking 800,000, leaving an average of 200,000 per person, which was much more than what they could earn in Hong Kong. The martial arts actors were very straightforward, whoever paid more would be the boss.

These dozen people, from the Yuan family, Cheng family, Hong family and the left wing, broke the boundaries for the first time.

Yuan Heping said: "Hollywood asked us to train foreigners. What do you think is the extent of our training?"

"You don't need to worry about basic physical fitness, muscle building, and strength. They have special coaches. Hollywood has no idea about Hong Kong martial arts. What you call training is actually running-in, so that they can get familiar with your operation methods."

"Oh, now I understand."

"But there is one thing to remember..."

Chen Qi warned seriously, "Action/Kung Fu movies are the only type of Chinese-language movies that can dominate the world. You martial artists are the heroes behind the scenes, and those experiences and techniques are called trade secrets. Your work is your work, don't be silly and say anything."

"You think they will steal my skills?"

Yuan Heping's eyes widened. His eyes were big to begin with, and when he widened they looked like a goldfish.

"Of course! They will even secretly film it with a camera and then study and analyze your design."

"Foreigners just have bad intentions!"

"Then we really have to be on guard!"

Yuen Kwai and Tsui Hark, who had been listening in the back seat, also shouted.

Chen Qi's comments were not without purpose. In the 1990s, there was a trend of going abroad in Hong Kong, and many directors and martial artists went to Hollywood to work. Some were successful, such as Yu Rentai and Wu Dadao, while others failed, such as Tsui Hark.

Tsui Hark made a movie called "Double Fire", starring Jean-Claude Van Damme, Dennis Rodman and Mickey Rourke.

That’s right, it’s Rodman from the Chicago Bulls.

John Woo was once the most successful. "Face/Off" and "Mission Impossible 2" were very close to world-class. Then "Windtalkers" flopped, and the rest of the series continued to decline.

But the person who shocked Hollywood and brought changes to Hollywood was Yuen Woo-ping.

He designed the famous "bullet time" for "The Matrix", which immediately cleared the Ren and Du meridians for Hollywood: because foreigners could not learn our routines and countermeasures, they found another way to play to their own advantages, simplifying the movements and combining them with special effects.

The one who actually "leaked the core information" was Zou Zhaolong.

The crew of The Matrix wanted a set of martial arts moves that would be recorded and analyzed by computers and used forever. Zou Zhaolong agreed, thinking that this would be like selling copyrights, and he could collect royalties.

He is still collecting it now.

The fighting styles of later superhero movies actually originated from "The Matrix".

…………

The temperature in Los Angeles is just right now, about 25 degrees during the day, and the sun is shining brightly.

Originally, the film center of the United States was on the East Coast. In order to avoid the vampire scientist Edison, a group of people ran to the West Coast, chose a sunny place, and established Hollywood.

Check in hotel and rest.

"No wonder you always say that Hollywood is industrialized. It's really amazing. Their props, sets, and equipment are simply incomparable to Hong Kong. They really got a plane and they want to crash it!"

"Have you met Bruce Willis? What's his attitude like?" Chen Qi asked.

"He had a really good attitude, but the others were a little, a little..."

"Arrogant?" Chen Qi asked.

Yuan Heping smiled and seemed to think it was normal. But Chen Qi said, "You can't take this as normal. You are the leaders in the industry. Why should you be treated with arrogance by a bunch of laymen? I'll go and see in a couple of days."

“Will it cause conflicts?”

"It's okay, just go and get busy!"

Yuan Heping is gone. He had the character of a worker and had a strong execution ability, so every director liked to use him.

He is almost 80 years old now, and he has made a movie called "Darts" which has not been released yet, starring Wu Jing, Nicholas Tse, Li Lianjie, Yu Shi, Wang Baoqiang, and Tong Liya. I guess this is his last movie, he is too old.

Chen Qi waited for a while, and Columbia President Price came to visit.

Got a promotional plan.

Conventional publicity, newspapers, TV stations, etc. have already started, and posters have been posted. Now is the focus of publicity before the release. Columbia has prepared a plan:

In 1984, Columbia released a film called "The Karate Kid", which tells the story of an American teenager who moved from New Jersey to California and had difficulty integrating into his new life. He met a Japanese who taught him karate and told him that life is not supported by power and tyranny, and that there are more profound things in the depths of the soul waiting for us to explore...

It's obvious that this thing is backed by Japanese funds.

At the end of July this year, The Karate Kid 2 was released. Now in early August, it is still a hot period - later, Cheng Long and Will Smith's son remade a version of The Karate Kid.

Columbia's plan is to guide public opinion and create a battle between Chinese Kung Fu and Japanese Karate, so that both sides can gain traffic and achieve common prosperity.

“…”

After listening to it, Chen Qi asked, "Who are the Japanese in "The Karate Kid"?"

"Noriyuki Morita, he plays a karate master, but he doesn't actually know karate."

"How do we fight? We actors all have real kung fu skills."

"There are many martial arts schools in the United States. Find a few martial artists to fight. We have already contacted them. Play three games, one win, one loss and one tie, and it ends in a tie."

"No, no, I don't accept a draw! If you want to fight, then fight for real."

"Chen! You have to understand. The Japanese have spent money, and we can't collect the money and then defeat them." Price was helpless.

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